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丰台再添一家“胖永辉”
Bei Jing Ri Bao Ke Hu Duan· 2025-11-16 12:03
Core Insights - Yonghui Supermarket is implementing a transformation strategy inspired by the successful model of "Fat Donglai," focusing on enhancing the shopping experience and product offerings in its stores [1][4]. Group 1: Store Transformation - Yonghui Supermarket has completed the transformation of 17 stores in Beijing and surrounding areas, expanding its coverage to eight districts [1]. - The stores are centered around a "product-centric" strategy, achieving over 80% alignment with Fat Donglai's product structure, with new products making up over 40% and imported goods accounting for approximately 20% [4]. Group 2: Product Offerings - The fresh produce section features organic vegetables, specially cultivated vegetables, and global specialty fruits such as Chilean cherries and Dandong strawberries [6]. - The meat and poultry section includes high-quality items like freshly cut Chaozhou beef and imported steaks, while the seafood section offers live crabs, shrimp, and custom E+ grade salmon [6]. Group 3: Bakery and Ready-to-Eat Items - The bakery and deli sections showcase popular items such as freshly roasted duck, sweet sausage, and various new products like strawberry box cakes and pure meat sausages [7]. Group 4: Store Layout and Services - The store layout has been optimized to create an open and transparent shopping space, with features like wider aisles and lower shelves, enhancing the shopping experience for families and pet owners [11]. - A convenience service area includes over 30 facilities, such as height and weight measurement tools, electronic blood pressure monitors, and amenities for families [11]. Group 5: Customer-Centric Services - The seafood section offers "home delivery without processing" packages, and various safety measures are in place, including gloves for handling seafood and real-time pesticide residue detection displays [13]. - The store emphasizes food safety management with strict transparency, implementing daily price reductions for certain perishable items to ensure quality control [13].
永辉鲁谷店8月26日将调改开业 商品汰换率超过50%
Bei Jing Shang Bao· 2025-08-21 07:37
Core Insights - Yonghui's Lugu store will undergo a major renovation and reopen on August 26, with over 50% of its products being replaced [1] - The store will move to the second floor, featuring a complete restructuring of shelf layouts and an increase in the proportion of imported goods to nearly 20% [1] - The renovation aims to enhance customer experience by introducing complementary commercial services and improving accessibility [1] Company Strategy - The store will adopt a model similar to "Pang Donglai," focusing on "quality and affordability" with new products from both Pang Donglai and Yonghui's private label [1] - The main aisle will be widened to 3 meters, and shelf heights will be standardized to improve shopping convenience [1] Community Engagement - A new "Love Station" will be established to provide free drinking water, emergency medicines, and resting spaces for local sanitation workers and delivery personnel [1] - The renovated store will introduce over 30 convenience services, including free tea and ice packs, to better serve the local community [1] Expansion Plans - Yonghui has already renovated over 160 stores nationwide, with plans to reach 12 renovated stores in Beijing soon [1] - Additional stores in Langfang and Daxing are set to undergo renovations and reopen on August 28 and September 12, respectively [1]
经济下行期逆势突围400家!揭秘熊喵来了的“省钱哲学”!
Zhong Guo Shi Pin Wang· 2025-04-25 03:32
Core Viewpoint - The article discusses the "省钱哲学" (money-saving philosophy) of the hot pot brand 熊喵来了, emphasizing efficiency to reduce costs while maintaining quality in the context of a competitive and price-sensitive market [1][9]. Group 1: Market Trends - The hot pot industry is experiencing a decline in average spending, with brands like 海底捞 and 巴奴火锅 reducing their average customer spending [1]. - The average spending per person in the hot pot sector is projected to drop from over 80 yuan in 2023 to over 70 yuan by the end of 2024 [1]. - Brands are introducing lower-priced options to penetrate the budget market, with 熊喵来了 offering smaller portions and lower-priced items [1]. Group 2: 熊喵来了's Strategy - 熊喵来了 has achieved significant growth, with over 400 signed stores and 5 million members, becoming a leading chain in the northern market [4]. - The brand's recent product upgrade involved over 75% of its SKUs being refreshed without increasing prices, focusing on quality improvements [4]. - The brand emphasizes sourcing high-quality ingredients directly from their origins, ensuring transparency and quality in their offerings [8]. Group 3: Consumer Behavior - The article outlines the evolution of consumer preferences in the food industry, moving from basic sustenance to a focus on natural and healthy eating habits [6]. - The upcoming "fourth consumption era" is characterized by consumers seeking the original flavors of ingredients rather than heavily seasoned dishes [6]. Group 4: Operational Efficiency - 熊喵来了 employs a dual strategy of scale and direct sourcing to manage food costs effectively, allowing for competitive pricing [10]. - The brand has established long-term relationships with suppliers, ensuring timely payments and fostering a competitive environment among suppliers [12]. - The company has optimized its operational costs by centralizing procurement and construction for its stores, significantly reducing expenses [14]. Group 5: Customer Experience - 熊喵来了 focuses on enhancing customer experience through efficient service design and a high turnover rate, achieving a revenue per labor hour comparable to fast food [16]. - The brand has implemented a self-service model with a high proportion of customizable meal options, improving service speed and customer satisfaction [17]. - The company prioritizes a respectful environment for both customers and employees, moving away from traditional upselling tactics to create a more relaxed dining experience [17]. Group 6: Conclusion - 熊喵来了 aims to make high-quality ingredients accessible to the general public, aligning with the core values of the emerging fourth consumption era [19].