此前，永辉超市盐南高新区宝龙广场店于2025年12月11日完成调改开业，首周销售额同比增长超250%，客流同比增长近180%，印证了"胖永辉"模式与盐 城消费者需求的深度契合。此次新开业的大有境店位于盐城市盐南高新区解放南路278号负一层，经营面积达三千余平方米，延续并深化了"商品为先、服 务升温、体验升级"的核心理念，实现从商品内核到场景服务的系统性革新。 岁末迎新，盐城消费市场暖意升腾。1月9日，永辉超市（601933）盐城大有境店完成"胖东来模式"调改后焕新开业。扬子晚报/紫牛新闻记者专程前往探 店，作为该模式在盐城落地的第三家门店，同时也是盐南高新区的第二家店，大有境店的开业标志着永辉在当地形成了"双店联动、协同服务"的新格局， 为市民提供覆盖日常与节庆的高品质一站式购物体验。 紧贴季节与消费热点，门店通过场景化陈列与主题营销，为"优质平价"提供生动注脚。当前正火热进行的"有料火锅局"主题活动，一站式集结了从高品质 牛羊肉卷、新鲜丸滑、菌菇蔬菜，到丰富汤底、蘸料的优质火锅食材，以极具竞争力的价格和便捷的选购体验，满足家庭与朋友围炉聚餐的温暖需求。 步入腊月，年味渐浓，全面焕新的大有境店同步开启"年货节 ...

结构优化与品质跃升：商品力革新重塑"圣地"生活样本 此前，延安首家"胖改店"万达广场店开业取得的亮眼成绩，为此次调改提供了有力注脚：首月销售额同 比增长近220%，客流同比增长超170%。其中，车厘子、草莓、南美对虾、鲜猪肉及胖东来特色商品、 永辉自有品牌销售表现尤为突出，充分印证了"优质平价"理念与本地消费升级需求的深度契合，也展现 了"胖改"模式强大的市场号召力与增长潜力。 本次调改的核心动作，是对商品池进行了一次"大刀阔斧"的重构。门店原有的9596支商品中，下架了 4299个单品，同时精心引入了4416支新品，新增商品比例高达45.5%。调整后，整体商品结构已达到胖 东来的80%，进口商品占比达到10%，实现了在"优质平价"总纲下的品质跃升与体验扩容。 在生鲜板块，革新尤为显著。蔬菜区采用"散标结合"的精细化运营，结构上不仅围绕"民生引流"和"本 地鲜"，更引入了"霜打菜"概念，并打造了多个亮点系列：引入"芸岭鲜生"品牌有机菜，满足高端需 求；"地标好物"呈现安丘大葱、阳雀湖辣椒等风味特产。水果区则强化了即时消费体验，增加了果切、 果汁、冷泡茶及甘蔗果切系列，开业期间，双J级车厘子、新鲜草莓、砂糖桔、 ...

Core Insights - The core focus of the article is the strategic renovation of Yonghui Supermarket's flagship store in Yunnan, which aims to enhance the shopping experience and product offerings by adopting the "Pang Donglai model" [1] Group 1: Store Renovation and Product Strategy - The renovated store covers an area of nearly 4,200 square meters and features a total of 8,505 products, with 10% being newly introduced items [1] - The product structure has been upgraded to reach over 80% of the quality standards set by Pang Donglai, emphasizing a balance between high-quality and affordable products [1] Group 2: Customer Experience Enhancements - The store has eliminated traditional supermarket traffic patterns, widening main aisles and standardizing shelf heights to 1.6 meters to create a more comfortable shopping environment [1] - Checkout efficiency has been improved with a total of 19 cash registers, including both manual and self-service options, along with smart scales and refrigerated packing facilities to reduce customer wait times during peak hours [1] Group 3: Service Upgrades - The upgraded customer lounge area now offers amenities such as drinking water, microwaves, free charging stations, medical kits, and blood pressure monitors, along with pet storage and drinking facilities [1] - The meat and poultry counters provide free processing services, while the seafood section offers cleaning, oxygenation, and live fish handling services, and the fruit section has introduced a "sweetness rating" and consumption sequence suggestions [1]

Core Viewpoint - The opening of the new flagship store of Yonghui Supermarket in Kunming marks a significant upgrade in the shopping experience, focusing on quality products and customer service while maintaining affordability for essential goods [1][23]. Store Overview - The newly renovated store covers an area of nearly 4,200 square meters, with a total of 8,505 product offerings, of which 10% are newly introduced items, achieving over 80% alignment with the product structure of the "Learning from Pang Donglai" model [3][4]. Product Offerings - The store emphasizes quality and affordability, featuring competitive prices for various products, such as sugar oranges at 7.9 yuan/kg, frozen sea-caught fish at 31.9 yuan/kg, and fresh chicken eggs at 8.9 yuan/box [6]. - The vegetable section has significantly increased its offerings of organic and highland vegetables, while the prepared food area includes popular items like grilled chicken and lamb skewers [8][9]. Seasonal Promotions - In anticipation of the New Year shopping season, Yonghui has launched nationwide promotional activities, including over a hundred holiday products and essential goods, with strategies like "quality at a fair price" and "superior products" [11]. - The store will also kick off the "New Yonghui, New Year Flavor" festival in January 2026, featuring a wide range of products to meet various festive needs [13]. Customer Experience Enhancements - The store has improved the shopping environment by widening main aisles and lowering shelf heights to create a more open and comfortable space [18]. - Customer service enhancements include a new rest area with amenities like drinking water, microwaves, and pet storage, as well as a flexible return policy promising refunds for unsatisfactory food items [19]. Employee Welfare - The store has increased the number of frontline employees and improved overall salary levels, implementing benefits such as paid annual leave and free employee meals to enhance staff satisfaction and service quality [21]. Strategic Goals - The opening of the Century Golden Source store represents a new starting point for Yonghui in Yunnan, aiming to provide high-quality, affordable products and a respectful shopping environment, positioning itself as a trusted partner for consumers during the festive season [23].

Core Viewpoint - Yonghui Supermarket is implementing the "Pang Donglai model" in its new store in Yancheng, focusing on high-quality retail and affordable pricing to enhance customer experience and drive sales growth [2][4]. Group 1: Store Opening and Performance - The new store at Baolong City Square in Yancheng opened for trial operation on December 11, following the successful launch of the first store on July 31, which saw sales increase by over 150% and customer traffic grow by over 100% in the first week [2]. - The dual-store strategy aims to cover the core business district of Yingbin South Road, providing residents with convenient and high-quality shopping options [2]. Group 2: Product Structure Optimization - The store has optimized its product structure by removing 6,919 items and adding 4,394 high-quality products, achieving a 48.3% increase in new offerings [4]. - The product mix now aligns with 80% of the Pang Donglai system, with imported goods increasing to 11% and fresh food items rising from 5% to 23% [4]. Group 3: Seasonal Promotions and Thematic Activities - The store launched a winter-themed "Yonghui Hot Pot" campaign, featuring a variety of hot pot bases and high-quality ingredients, enhancing the shopping experience through interactive displays [6]. - The bakery section offers popular items like durian mille-feuille and matcha red bean soufflé, with personalized services available [6]. Group 4: Environmental and Service Upgrades - The store layout has been optimized for a more comfortable shopping environment, with wider main aisles and reduced shelf heights [8]. - Over 40 customer-friendly services have been introduced, including rest areas and customized food processing options [10]. Group 5: Employee Welfare Improvements - The number of employees increased from 103 to 150, with average salaries rising and additional benefits such as paid leave and improved facilities being provided [12]. - The store's trial operation signifies the deepening of Yonghui's "quality retail" strategy in Yancheng, aiming to create a supermarket that enhances customer satisfaction [12].

Core Insights - Yonghui Supermarket is implementing a transformation strategy inspired by the successful model of "Fat Donglai," focusing on enhancing the shopping experience and product offerings in its stores [1][4]. Group 1: Store Transformation - Yonghui Supermarket has completed the transformation of 17 stores in Beijing and surrounding areas, expanding its coverage to eight districts [1]. - The stores are centered around a "product-centric" strategy, achieving over 80% alignment with Fat Donglai's product structure, with new products making up over 40% and imported goods accounting for approximately 20% [4]. Group 2: Product Offerings - The fresh produce section features organic vegetables, specially cultivated vegetables, and global specialty fruits such as Chilean cherries and Dandong strawberries [6]. - The meat and poultry section includes high-quality items like freshly cut Chaozhou beef and imported steaks, while the seafood section offers live crabs, shrimp, and custom E+ grade salmon [6]. Group 3: Bakery and Ready-to-Eat Items - The bakery and deli sections showcase popular items such as freshly roasted duck, sweet sausage, and various new products like strawberry box cakes and pure meat sausages [7]. Group 4: Store Layout and Services - The store layout has been optimized to create an open and transparent shopping space, with features like wider aisles and lower shelves, enhancing the shopping experience for families and pet owners [11]. - A convenience service area includes over 30 facilities, such as height and weight measurement tools, electronic blood pressure monitors, and amenities for families [11]. Group 5: Customer-Centric Services - The seafood section offers "home delivery without processing" packages, and various safety measures are in place, including gloves for handling seafood and real-time pesticide residue detection displays [13]. - The store emphasizes food safety management with strict transparency, implementing daily price reductions for certain perishable items to ensure quality control [13].

Core Insights - Yonghui's Lugu store will undergo a major renovation and reopen on August 26, with over 50% of its products being replaced [1] - The store will move to the second floor, featuring a complete restructuring of shelf layouts and an increase in the proportion of imported goods to nearly 20% [1] - The renovation aims to enhance customer experience by introducing complementary commercial services and improving accessibility [1] Company Strategy - The store will adopt a model similar to "Pang Donglai," focusing on "quality and affordability" with new products from both Pang Donglai and Yonghui's private label [1] - The main aisle will be widened to 3 meters, and shelf heights will be standardized to improve shopping convenience [1] Community Engagement - A new "Love Station" will be established to provide free drinking water, emergency medicines, and resting spaces for local sanitation workers and delivery personnel [1] - The renovated store will introduce over 30 convenience services, including free tea and ice packs, to better serve the local community [1] Expansion Plans - Yonghui has already renovated over 160 stores nationwide, with plans to reach 12 renovated stores in Beijing soon [1] - Additional stores in Langfang and Daxing are set to undergo renovations and reopen on August 28 and September 12, respectively [1]

Core Viewpoint - The article discusses the "省钱哲学" (money-saving philosophy) of the hot pot brand 熊喵来了, emphasizing efficiency to reduce costs while maintaining quality in the context of a competitive and price-sensitive market [1][9]. Group 1: Market Trends - The hot pot industry is experiencing a decline in average spending, with brands like 海底捞 and 巴奴火锅 reducing their average customer spending [1]. - The average spending per person in the hot pot sector is projected to drop from over 80 yuan in 2023 to over 70 yuan by the end of 2024 [1]. - Brands are introducing lower-priced options to penetrate the budget market, with 熊喵来了 offering smaller portions and lower-priced items [1]. Group 2: 熊喵来了's Strategy - 熊喵来了 has achieved significant growth, with over 400 signed stores and 5 million members, becoming a leading chain in the northern market [4]. - The brand's recent product upgrade involved over 75% of its SKUs being refreshed without increasing prices, focusing on quality improvements [4]. - The brand emphasizes sourcing high-quality ingredients directly from their origins, ensuring transparency and quality in their offerings [8]. Group 3: Consumer Behavior - The article outlines the evolution of consumer preferences in the food industry, moving from basic sustenance to a focus on natural and healthy eating habits [6]. - The upcoming "fourth consumption era" is characterized by consumers seeking the original flavors of ingredients rather than heavily seasoned dishes [6]. Group 4: Operational Efficiency - 熊喵来了 employs a dual strategy of scale and direct sourcing to manage food costs effectively, allowing for competitive pricing [10]. - The brand has established long-term relationships with suppliers, ensuring timely payments and fostering a competitive environment among suppliers [12]. - The company has optimized its operational costs by centralizing procurement and construction for its stores, significantly reducing expenses [14]. Group 5: Customer Experience - 熊喵来了 focuses on enhancing customer experience through efficient service design and a high turnover rate, achieving a revenue per labor hour comparable to fast food [16]. - The brand has implemented a self-service model with a high proportion of customizable meal options, improving service speed and customer satisfaction [17]. - The company prioritizes a respectful environment for both customers and employees, moving away from traditional upselling tactics to create a more relaxed dining experience [17]. Group 6: Conclusion - 熊喵来了 aims to make high-quality ingredients accessible to the general public, aligning with the core values of the emerging fourth consumption era [19].