7 月 8 日清晨，北京太阳宫凯德 MALL 尚未开启日常营业，门口已聚集起摩肩接踵的人群。这场由全球新锐超市品牌 Albert Wang(简称 AW)全球首秀引发的 热潮，让工作日的商圈提前进入喧嚣。 据公开信息，AW 超市经营面积约 5000 平方米，涵盖近 6000 个 SKU，其中生鲜品类占比超 50%，有机商品占比达 25%。主打健康有机概念的定位，使其 精准击中当下消费痛点 —— 开业首日虽非周末，店内客流仍持续涌动。 i [ 12 TREST ICA P会员的 FRESHE CHANGE app | The The Home | Press | Press | Press | Press | Press | Press | Press | Press | Press | Press | Press | Press | Press | Press | CTO CTO B 10 R = 08 r Casi t STANTAL PRODUCTION 据了解，AW主打健康有机概念，致力于让健康有机生活成为每个家庭的日常。通过品类甄选、严苛认证、极速冷链，AW将经过权威检测和数字化溯源的 有机蔬菜、安心水 ...

此外，为了保障蔬果的品相和质量，每一种蔬果田都配备了技术员指导工人采摘，整个基地目前共种有 12种蔬果，全年种植蔬果品类达25种。 据了解，作为威坪镇"共富菜篮"工程的核心项目，梦农有机农场蔬菜基地于2022年运营，通过现代化的 管理模式和有机种植技术，实现了蔬菜的规模化、标准化、生态化生产。在有机蔬菜种植基础上，该基 地还和盒马鲜生、叮咚买菜、小象超市等各大商超建立了长期合作关系，这让蔬菜生产更有底气。2024 年实现销售产值约2700万元。今年，随着高效生态农业示范园投用，蔬菜种植面积将扩至1800亩，预计 2025年产值可达3700万元。 商报讯(通讯员吴祥丰记者朱慧丽)清晨五点半，位于淳安县威坪镇的梦农有机农场蔬菜基地，1500亩丝 瓜、黄瓜、韭菜、茄子等各类有机蔬菜生机勃勃，百余名工人正忙着采摘、打包、装运，蔬菜基地一片 繁忙景象。 "这段时间是我们的采收高峰，每天都要采收丝瓜、黄瓜、杭椒、毛豆、秋葵等有机蔬果20吨左右，用 冷链发往华东、华北等地区。"梦农有机农场负责人时文亮表示。 面对越来越炎热的天气，采收蔬果很有讲究。"我们安排工人先采摘叶菜、韭菜、丝瓜等怕热的蔬菜， 最后再是辣椒茄子这类，这 ...

Core Viewpoint - The transformation of traditional vegetable markets into vibrant community spaces reflects changing consumer expectations and government initiatives aimed at enhancing local economies and cultural experiences [5][21][27] Group 1: Market Transformation - Recent years have seen a significant upgrade in vegetable markets across the country, driven by government policies responding to public demand and aimed at stimulating market consumption [5][21] - The renovation of markets includes both physical improvements and enhancements in product quality and service, such as the introduction of organic vegetables and cultural performances [7][11] - The integration of technology, such as smart management systems and QR code scanning for product information, has revitalized traditional markets, making them more efficient and consumer-friendly [11][13] Group 2: Cultural Integration - Markets are increasingly becoming venues for cultural experiences, with performances and local art attracting younger consumers and enhancing the overall shopping experience [3][4] - The case of the Zhuangxin Market in Kunming illustrates how local cultural resources and tourism can be combined to create a unique shopping environment that appeals to both residents and tourists [15][17] - Efforts to maintain the essential function of markets as providers of daily necessities while also offering cultural and experiential elements are crucial for their success [19][21] Group 3: Economic Impact - The transformation of markets is not only about improving consumer experience but also about creating job opportunities and boosting local economies by supporting local farmers and vendors [9][25] - The collaboration between market operators and local educational institutions to provide training and cultural education for vendors is fostering a new generation of entrepreneurs [23][25] - The ongoing evolution of markets reflects broader trends in consumer behavior, where there is a growing demand for diverse experiences and quality products [27]

内容来源：刘润公众号（runliu-pub） 到底什么叫做卷？ 举几个例子， 中国好几个非常知名的风情街，看上去是不是长得几乎一模一样？ 我们去风情街，不就是为了尝一尝本地的特色美食，买一些本地的特色纪念品，体验下本地的 原生原味吗？ 但是， 今天的风情街都是一样的臭豆腐，一样的玻璃珠，一样的砖瓦墙。 我们再看 中国四个非常著名的购物中心，也非常雷同。 我们去购物中心，你会发现一楼几乎是同样的奢侈品，楼上几乎是同样的服装品牌，电影院放 着是同样的电影，地下的超市卖的是同样的日用品。 今天的逛购物中心，已经变成了一个换个地方去买同样的东西的无聊游戏，这就是内卷。 为什么会卷？是因为大家都做着同样的事情。 三浦展老师 是非常著名的日本社会心理学家， 他写过一些大家可能听说过的书，比如 《孤独 消费论》、 《第四消费时代》、《下流社会》 等。 他们开始婉拒了一些连锁店，转而欢迎那些有特色的小店加盟。 老师跟我们分享了很多，但是只有当他聊起 "下北泽" 这个地方的时候，两个眼睛才开始放 光。 下北泽，是在东京的一个社区，这个社区有两条地铁线经过，很多集市都在这个地方。 这让下北泽一直都是一个非常热闹的集市，非常热闹的 ...

Group 1 - The event showcased nearly a hundred high-quality agricultural products from Beijing's suburbs, marking the first concentrated display at SKP-S mall [1] - The "Beijing优农" brand aims to bring fresh, high-quality agricultural products from Beijing to high-end markets, enhancing brand influence and consumer access [2][3] - The "Beijing优农" brand includes 174 recognized brand entities across 13 agricultural districts in Beijing, promoting local specialties like Daxing watermelon and Pinggu peach [3] Group 2 - Recent initiatives by Beijing's government focus on enhancing the agricultural industry chain, including the implementation of plans to improve agricultural technology and marketing services [4] - The city has cultivated 35 geographical indication agricultural products and over 500 green organic agricultural enterprises to meet consumer demand for fresh and safe agricultural products [4] - The SKP mall has established a dedicated section for organic vegetables, watermelons, cherries, and other seasonal products, with plans to expand the product range based on market feedback [3]

听得到蛙声、见得到蝴蝶、闻得到花香。日前，坐落于句容市天王镇戴庄村白沙自然村的戴庄生物 多样性研学基地一期工程完工并对外开放。这是全省首家生物多样性研学基地。 "为何要保护生物多样性？""与我有什么关系？""为什么保护工作紧迫？"一进研学基地，就能看到 展板上的生物多样性"三问"。墙上还悬挂着植物、昆虫标本和展板介绍，向参观者呈现目前戴庄村生物 多样性保护现状、生物特点以及正在开展的行动等。 句容市天王乡村旅游发展有限公司总经理余善文介绍，戴庄生物多样性研学基地里一期工程是3个 馆，一是正在建的生物多样性展示馆，一个是研学馆，还有教学馆。其中新建的是展示馆和研学馆，教 学馆由原来老小学修缮改建。基地占地面积12亩，预计每年可以吸引5000人次参加研学活动，为推动农 业与农村资源、文化等产业的深度融合提供有力支撑。 在戴庄村的和嘉坞生态家庭农场，一垄垄有机蔬菜长势旺盛、生机勃勃。农场主王程对建设生物多 样性研学基地深有感触，他告诉记者，5年前他来到这里，在赵亚夫的帮助和指导下，以生物多样性理 念种植蔬菜、改良土壤，培养生物多样性环境，蹚出了一条发展生态农业的新路。 现在农场土壤中的有机质、微生物大大丰富，农场的 ...

Group 1 - The core viewpoint emphasizes low-cost entrepreneurship in agriculture and rural revitalization, advocating for light asset, low investment, and low operation innovation as a viable path for success [2] - The article recommends 100 low-cost entrepreneurial projects, particularly in the fields of specialty planting, agricultural processing, agricultural services, rural e-commerce, and leisure agriculture [2][4] - The article highlights the importance of finding sales channels before starting an agricultural venture, stating that over 80% of agricultural startups are based on farming projects that require quick and effective sales of products [8] Group 2 - In the ecological agriculture sector, the investment estimate ranges from 30,000 to 50,000 yuan, with a profit margin of 30%-50% and an annual return rate exceeding 40% [3] - The ecological breeding industry requires an investment of 10,000 to 20,000 yuan, with a profit margin of 30% for meat chickens and 50% for eggs [3] - The courtyard economy requires an investment of 5,000 to 10,000 yuan, with a gross profit margin of 60%-70% [3] Group 3 - The food processing industry requires an investment of 80,000 to 100,000 yuan, with a profit margin of 45% [5] - The traditional craft sector requires an investment of 20,000 to 30,000 yuan, with a gross profit margin of 70% [5] - The agricultural service sector requires an investment of 50,000 to 80,000 yuan, with a profit margin of 55% [5] Group 4 - The article advises against borrowing money for entrepreneurship, emphasizing that debt can lead to failure in agricultural ventures [9][11] - It suggests starting small and validating ideas with personal funds before scaling up [12] - The importance of seeking advice and learning from others in the entrepreneurial journey is highlighted, encouraging participation in relevant circles for feedback [15]

Core Viewpoint - The discussion highlights the need for regulatory changes in China's retail sector to ensure fair competition between private labels and third-party brands, particularly through the introduction of a "shelf fairness ratio" indicator [1][2]. Group 1: Market Dynamics - Supermarkets prioritize their private labels on shelves due to higher profit margins, which limits the survival space for third-party brands [1][7]. - When the revenue share of private labels in fresh categories reaches 35%, supermarkets enforce differentiation requirements on third-party brands, further squeezing their market presence [1][7]. - The physical space dominance of private labels in retail environments creates a more insidious form of market unfairness compared to online platforms [1][2]. Group 2: Regulatory Environment - Current regulations, such as the Anti-Unfair Competition Law, do not specifically address shelf space allocation, leading to a lack of enforcement against unfair practices [2]. - Recommendations include setting a cap on the shelf space allocated to private labels and establishing a rapid arbitration mechanism for supplier complaints [2][7]. Group 3: Development of Private Labels - Domestic private labels are growing, driven by consumer demand for quality and health, as well as digital technology [3][4]. - The market share of private labels in China is currently between 10% and 20%, significantly lower than the over 30% share in developed markets [4][5]. - Factors contributing to the lower share include an underdeveloped supply chain and consumer skepticism regarding the quality of private labels [5][6]. Group 4: Consumer Trust and Marketing Strategies - Enhancing consumer trust in private labels can be achieved through transparent marketing, authoritative certifications, and risk-reducing return policies [6]. - Successful international strategies, such as Costco's unconditional return policy and ALDI's streamlined product offerings, can serve as models for Chinese retailers [6][8]. Group 5: Competitive Landscape - The promotion of private labels can lead to a disadvantage for third-party brands, as evidenced by sales declines for smaller brands when private label shelf space increases [7][9]. - Retailers often impose longer payment terms on third-party suppliers compared to their private labels, creating cash flow pressures for smaller brands [9]. Group 6: Future Outlook - The development of private labels in China may evolve into a dual-track system, with higher shares in first-tier cities and traditional brands dominating in lower-tier cities [10]. - If supply chain maturity improves, leading retailers could see private label revenue share exceed 40% in the long term [10].

"五一"假期，市场迎来新一轮集中消费热潮。民生商品保障如何？价格是否稳定？记者在采访中发现， 各地市场民生商品供应充足，价格稳定，为当地市民和外来游客提供了丰富的购物选择。 在内蒙古呼和浩特市，各大商超全面启动节日保供预案，营造安心舒适的购物环境。在摩尔城家家悦超 市，前来选购商品的市民络绎不绝。"我们超市的商品备货充足，并随时更新新鲜的蔬菜和水果，市民 可以放心购买。"家家悦超市摩尔城店店长荣峰介绍，公司还设有专门的线上办公室和营业负责人，线 上、线下全力保障供给。 作为通辽市最大的农副产品集散中心，通辽运达绿色农副产品批发市场加强市场秩序管理、严把质量 关，有效保障民生物资在采购、运输、销售等各个环节的平稳有序运行。"假期期间，市场加大了储备 力度，日均采购量达到120吨左右，库存量维持在600吨左右，比平时增加了约15%，以确保各类主要生 活必需品供应不断档、不脱销。"通辽运达绿色农副产品批发市场经理刘超众说。 记者从内蒙古自治区市场监督管理局了解到，为维护节日期间市场秩序，保障消费者合法权益，全区各 级市场监管部门组织执法人员围绕粮油肉蛋菜奶等重要民生商品，对大型商超、便民市场开展了节前市 场稳价检查 ...

内容来源：刘润公众号（runliu-pub） 到底什么叫做卷？ 举几个例子， 中国好几个非常知名的风情街，看上去是不是长得几乎一模一样？ 我们去风情街，不就是为了尝一尝本地的特色美食，买一些本地的特色纪念品，体验下本地的 原生原味吗？ 但是， 今天的风情街都是一样的臭豆腐，一样的玻璃珠，一样的砖瓦墙。 我们再看 中国四个非常著名的购物中心，也非常雷同。 我们去购物中心，你会发现一楼几乎是同样的奢侈品，楼上几乎是同样的服装品牌，电影院放 着是同样的电影，地下的超市卖的是同样的日用品。 今天的逛购物中心，已经变成了一个换个地方去买同样的东西的无聊游戏，这就是内卷。 为什么会卷？是因为大家都做着同样的事情。 三浦展老师 是非常著名的日本社会心理学家， 他写过一些大家可能听说过的书，比如 《孤独 消费论》、《第四消费时代》、《下流社会》 等。 老师跟我们分享了很多，但是只有当他聊起 "下北泽" 这个地方的时候，两个眼睛才开始放 光。 下北泽，是在东京的一个社区，这个社区有两条地铁线经过，很多集市都在这个地方。 这让下北泽一直都是一个非常热闹的集市，非常热闹的社区。 但是也因为这个原因，越来越多的加盟连锁店进入到了下北 ...