Core Insights - The "Su Super" event has become a significant driver of local tourism and consumption, leveraging the competitive spirit among Jiangsu's cities to enhance engagement and participation [1][2] - The economic impact of the event is primarily through indirect channels, such as food, accommodation, and transportation, rather than direct ticket sales [2][3] - The event has led to a notable increase in tourism orders and local consumption, with significant year-on-year growth in various sectors [5][6] Economic Impact - The "Su Super" event exemplifies the concept of sports economy, attracting various flows of people and capital, which in turn boosts related sectors like dining and tourism [2][3] - Ticket prices are generally low or even free, with many events offering additional incentives like food packages or discounts on local attractions [3][4] - Data from Ctrip indicates a nearly 10% increase in tourism orders in Jiangsu since the event began, with specific categories like hotel bookings seeing even higher growth [5] Local Engagement and Consumption - Local cities have creatively linked event attendance with local specialties and attractions, enhancing the overall experience for attendees [3][4] - The event has spurred local businesses, such as food vendors and hotels, to adapt their offerings to cater to the influx of visitors [6][7] - There has been a significant increase in foot traffic and sales for local businesses, with some areas reporting up to 60% growth in visitor numbers [6] Challenges and Considerations - Despite the success, there are concerns regarding sustainability and the ability to maintain visitor interest beyond the initial excitement of the event [1][7] - Issues such as ticket scalping and transportation congestion have emerged, highlighting the need for improved management and infrastructure [8][9] - Local governments are actively working to enhance services and ensure safety during events, including emergency preparedness and crowd management [9] Future Prospects - The "Su Super" event is set to continue through 2025, providing ongoing opportunities for local economies to capitalize on the sports tourism trend [9][10] - Collaboration between government and travel platforms is expected to further enhance the visitor experience and convert event attendance into sustained economic benefits [9]