Core Viewpoint - Recently, Li Auto faced controversy for using images of military aircraft such as "J-20, J-10, and KJ-500" in promotional materials for the 2025 Changchun Airshow without authorization from China Aviation Industry Corporation (AVIC) [1][4] Group 1: Incident Details - AVIC's cultural center sent a letter to Li Auto demanding an immediate halt to all infringing content and a formal apology [4] - The promotional materials included misleading content with the theme "Dreaming with the Country, Walking with the Family" displayed on multiple platforms [4] - The cultural center stated that Li Auto's actions constituted serious false advertising and intellectual property infringement, misleading consumers' right to know [4] Group 2: Company Response - On September 26, a representative from Li Auto confirmed that the company had received the letter and promptly suspended the related promotional activities [5] - The company emphasized the importance of the issue and initiated contact with AVIC's brand management and cultural centers for verification [5] - AVIC is a state-owned enterprise established in 2008, managing over 100 subsidiaries and 26 listed companies across various sectors, including military and civil aviation [5]

Core Viewpoint - Recently, Li Auto faced controversy for using images of military aircraft such as "J-20, J-10, and KJ-500" in promotional materials for the 2025 Changchun Airshow without authorization from Aviation Industry Corporation of China (AVIC) [1][3] Group 1: Incident Overview - AVIC's cultural center sent a letter to Li Auto demanding an immediate halt to all infringing content and a formal apology [3][4] - The letter indicated that Li Auto's use of military aircraft images misled consumers and constituted serious false advertising and intellectual property infringement [3][4] Group 2: Company Response - A representative from Li Auto stated that the company took the matter seriously and suspended the related promotional activities immediately upon receiving the letter [4] - Li Auto has initiated communication with AVIC's brand management and cultural centers to verify the situation [4] Group 3: AVIC Background - AVIC is a state-owned enterprise established in November 2008, formed by the restructuring of the former China Aviation Industry First and Second Groups [4] - The company oversees various sectors including military aircraft, helicopters, aviation research, and has over 100 subsidiaries and 26 listed companies [4]