Core Viewpoint - Recently, Li Auto faced controversy for using images of military aircraft such as "J-20, J-10, and KJ-500" in promotional materials for the 2025 Changchun Airshow without authorization from China Aviation Industry Corporation (AVIC) [1][4] Group 1: Incident Details - AVIC's cultural center sent a letter to Li Auto demanding an immediate halt to all infringing content and a formal apology [4] - The promotional materials included misleading content with the theme "Dreaming with the Country, Walking with the Family" displayed on multiple platforms [4] - The cultural center stated that Li Auto's actions constituted serious false advertising and intellectual property infringement, misleading consumers' right to know [4] Group 2: Company Response - On September 26, a representative from Li Auto confirmed that the company had received the letter and promptly suspended the related promotional activities [5] - The company emphasized the importance of the issue and initiated contact with AVIC's brand management and cultural centers for verification [5] - AVIC is a state-owned enterprise established in 2008, managing over 100 subsidiaries and 26 listed companies across various sectors, including military and civil aviation [5]

中国航空工业文化中心表示，"理想汽车未经我方授权，擅自使用中航飞机型号形象进行广告宣传的行 为，侵犯了公司合法权益，误导了消费者的合法知情权，已经属于严重虚假宣传以及知识产权侵权行 为。"该中心要求理想汽车立即停止所有侵权内容传播，删除所有侵权内容，并正式道歉，对外澄清双 方无联名宣传关系。 对此，9月26日，理想汽车相关负责人向南都记者表示，"此前确实通过非正式渠道收到了'中国航空工 业文化中心'的函件图片。鉴于涉及航空相关议题，公司高度重视，已在收到函件图片后第一时间暂停 相关宣传，并主动与'中航工业品牌运营管理中心'和'中国航空工业文化中心'建立联系沟通、开展核 实。" 中航工业官网显示，该公司是由中央管理的国有特大型企业，是国家授权的投资机构，于2008年11月6 日由原中国航空工业第一、第二集团公司重组整合而成立。集团公司设有航空武器装备、军用运输类飞 机、直升机、机载系统、通用航空、航空研究、飞行试验、航空供应链与军贸、专用装备、汽车零部 件、资产管理、金融、工程建设等产业，下辖100余家成员单位、26家上市公司。 相关海报。 据了解，近日，有消息称中国航空工业文化中心向理想汽车发送了《关于立即停 ...