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理想副总裁范皓宇分享产品设计哲学|负责任地推荐阅读
理想TOP2· 2025-10-11 16:41
Core Insights - The essence of taste is a tool for self-differentiation and identity marking, allowing individuals to distinguish themselves from those who prioritize practicality, thus aligning with groups that appreciate life, design, or thought [2] - When data feedback conflicts with personal taste, it is essential to trust one's feelings and instincts, as data indicators are inherently subjective [3] - The relationship between product creators and users can take three forms: god and followers, servant and master, or friends, with the latter being the most desirable for mutual understanding and growth [13] Group 1 - The pursuit of differentiation is a fundamental human instinct, akin to how products need differentiation to be visible in the market [2] - Taste is not an objective standard but a system built around the content-style-label chain, serving social differentiation needs [2] - The process of product creation should be viewed as a complex model with numerous variables rather than a simple linear problem [8] Group 2 - A successful product must balance both practical utility and engaging interest, as they are interdependent [6][26] - The ability to compress various goals and seemingly contradictory demands into a cohesive product design is crucial [8] - The emergence of AI will necessitate organizations to undergo self-revolution, shifting from segmented roles to end-to-end capabilities [19][20] Group 3 - Understanding user needs begins with a creator's hypothesis rather than a blank-slate survey, emphasizing the importance of observation and validation [12] - The emotional and experiential aspects of products are often overlooked in favor of functional needs, leading to a market imbalance [27][31] - The evolution of user needs reflects a shift from basic functional demands to a desire for emotional connection and understanding [32][34] Group 4 - The distinction between software and hardware products is less pronounced than traditionally thought, as both face challenges in user habit changes [9][11] - The balance between "useful" and "interesting" is essential for sustainable product success, as purely useful offerings can lead to price wars [18][26] - The rise of AI will enable personalized services, transforming the relationship between users and creators, making it essential to cater to individual needs [30]
大模型方向的座舱产品经理认为理想座舱是行业绝对的标杆
理想TOP2· 2025-09-16 15:04
原作者:抖音用户上车行 原视频链接:https://v.douyin.com/cPpLIUJ5v2M/ 压缩版: 这是不是理想的大模型方向的座舱产品经理,认为理想座舱智能化水平是行业绝对的标杆。 包括但不限于MindGPT-40,Duplex全双工,理想同学的整体交互与体验细节,小同桌,任务大师,桌 面大师,agent助手,美观的思维链可视化表达。 认为小同桌绝不只是一个简单的闲聊对话。理想的任务大师可以非常精细化的去打通整车的各类软硬 件信号。 理想很多地方细节是尽可能短的去实现,友商会更容易要通过10秒20秒来实现。 文字版: 昨天理想正式开始推送了OTA8.0的版本,恰巧这两天其实我也在写内部的汇报材料,憋了好几天有 感而发一些东西,跟大家在开车的时候来去聊一下。 包括其实这个点我之前就出过一个视频单独去说过,像DeepSeek出来之后,各家车企争先恐后得去 宣布自己去接入DeepSeek,然后呢?你的座舱交互,你的语音交互依旧烂的跟一坨屎一样,你就是 简单去做了一个大模型的百科接入,基本上什么意义都没有。 所以再从另一个角度来说,如果我现在说的这些名词或者说这个产品功能大家并不是特别熟悉的话, 我觉得 ...