Workflow
瑷丝特兰每日保湿柔护屏障修护霜
icon
Search documents
中国韩妆市场复苏,爱茉莉太平洋打出“科技牌”
Guan Cha Zhe Wang· 2025-11-10 09:36
Core Insights - The eighth China International Import Expo has become a platform for beauty brands to showcase their scientific advancements in skin care, moving beyond mere product displays to highlight core research and patented technologies [1][4] - Amorepacific aims to leverage its 40 years of skin science research to create products that resonate with Chinese consumers, focusing on safety, efficacy, and technological innovation [4][10] Group 1: Market Trends - Chinese consumers are shifting their focus from basic skincare needs to ingredient safety, efficacy validation, and technological content [4][12] - The Chinese skincare market is projected to exceed 400 billion yuan by 2025, with a significant growth rate in efficacy-based skincare products at an annual increase of 13.9% [13] Group 2: Brand Strategy - Amorepacific's AESTURA brand, known for its scientific approach to sensitive skin, is entering the Chinese market with a focus on effective solutions for skin barrier issues [10][11] - The brand's flagship product, "Daily Moisturizing Barrier Repair Cream," utilizes patented technology to enhance skin barrier function, reflecting a commitment to scientific research and product safety [11][12] Group 3: Competitive Positioning - AESTURA's pricing strategy positions its main products between 100-200 yuan, making it competitive against local brands in the sensitive skin segment [13][17] - The brand's entry into China is part of Amorepacific's broader strategy to transition from traditional herbal skincare to more functional and scientifically-backed products [17]
爱茉莉太平洋亮相2025中国香料香精化妆品行业年会暨精品博览会
Xin Lang Ke Ji· 2025-09-26 05:51
9月26日消息,爱茉莉太平洋携旗下五大品牌——雪花秀、兰芝、吕、瑷丝特兰与赫妍,亮相2025中国 香料香精化妆品行业年会暨精品博览会(CAFFCI Annual Meeting & Expo,以下简称"CAME")。 展会现场,爱茉莉太平洋凝聚旗下五大品牌创新智慧,呈献多款标志性明星展品:雪花秀带来了凝聚品 牌60年人参创研成果的御时参养面霜;兰芝则聚焦唇部需求,带了保湿修护睡眠唇膜与晶冻炫色精华唇 蜜;吕重点展出了专研女性头皮的橄榄吕系列;专注敏感肌解决方案,瑷丝特兰展出了每日保湿柔护屏 障修护霜;革新传统气垫配方,赫妍特别献上第二代黑金气垫持妆粉底液。 此次CAME,爱茉莉太平洋ESG案例入围"2025中国香料香精化妆品行业可持续发展(ESG)实践案例 集"。自2021年宣布"2030 A MORE beautiful promise"可持续发展五大承诺,爱茉莉太平洋持续围绕 着"与自然和谐共生"和"与顾客、社会同行"两大中心,将环保的理念融入产品的全生命周期,在公司内 外倡导多样性和包容性,积极开展了多项契合中国市场的可持续行动。(闫妍) 责任编辑:江钰涵 ...
进博会倒计时50天,“新”“酷”“最”展品抢先看!
Guo Ji Jin Rong Bao· 2025-09-16 14:35
Group 1: Event Overview - The 8th China International Import Expo (CIIE) will be held from November 5 to 10, 2025, at the National Exhibition and Convention Center in Shanghai, with preparations shifting from exhibition recruitment to exhibition management as the event approaches [1] - The theme for this year's consumer goods exhibition area is "Higher Quality, Better Life," focusing on "New" Living, "Cool" Technology, and "Trendy" Fashion [1] Group 2: Key Exhibitors and Products - L'Oréal, a consistent participant, will showcase its theme "Infinity of Beauty" with three major exhibition areas, featuring 25 brands and the strongest lineup of new product launches, including three Asian debuts: Dr.G, Miu Miu, and Shu Uemura [1] - Panasonic will introduce the new Himalaya series of embedded kitchen appliances, emphasizing health through efficient sterilization and smart control [2] - BWT will present a new water treatment device designed to enhance coffee flavor, adhering to SCA extraction standards [2] - MUJI will highlight its theme "The Beauty of Cultivation," showcasing new products that reflect a philosophy of continuity and coexistence with nature [2][3] Group 3: Participation and Scale - The 8th CIIE has signed contracts for over 330,000 square meters of exhibition space, with 170 companies and 27 institutions confirmed as full-time participants [4] - The online supply and procurement hall for the expo has been launched to facilitate trade and investment negotiations [5]