近日，爱茉莉太平洋旗下高端护肤品牌AP嫒彬微信小程序、天猫等线上渠道均显示闭店升级，其线下上海久光专柜精品店也已关闭。 21世纪经济报道记者 易佳颖 然而，市场反响远未达预期。截至闭店前，其天猫店铺粉丝数不足500人，店内仅上架7—10款产品，单价从419元至4279元不等，其中销量最高的"双重修护 紧致面霜"仅售出约50件。 显然，短暂的试水之后，爱茉莉太平洋果断选择了调整。"集团也没给（AP嫒彬）什么资源去做传播，"一位接近爱茉莉太平洋中国人士向21世纪经济报道 记者解释道，"韩妆一贯在中国消费者心中的形象还是平价为主。一个全新的品牌要在中国市场立住高端的定位和形象，没那么容易的。" 埃哲森的消费者调查显示，2025年，在美妆护肤领域，偏好国货的消费者比例已经超过国际品牌，而在2021年的调研中，国际品牌在中国消费者心目中具备 压倒性优势，尤其在美妆护肤领域，近八成消费者优先选择国际品牌，国货的占比仅为一成多。短短四年之间，市场格局全面重构。 "这几年，我们很重视的情绪价值、自豪感、文化自信，都让大家更多地会倾向于去尝试并选择国产品牌。"埃森哲商业研究院总监邓玲表示，"国货崛起的 背后，展现了消费者从品牌 ...

（原标题：AP嫒彬内地全线闭店 爱茉莉又要另起"新炉灶"？丨美妆变局） 21世纪经济报道记者 易佳颖 近日，爱茉莉太平洋旗下高端护肤品牌AP嫒彬微信小程序、天猫等线上渠道均显示闭店升级，其线下 上海久光专柜精品店也已关闭。 "公司决定调整AP嫒彬品牌在中国市场的运营。"对此，爱茉莉太平洋中国向21世纪经济报道回应 称，"这是集团品牌组合战略的主动调整，旨在优化资源配置，更精准、高效地服务中国消费者。" 而这距离AP嫒彬正式进入中国内地市场，仅过去一年多。2024年7月，AP嫒彬在上海静安久光百货开 出了内地首店，爱茉莉太平洋代表理事兼社长金昇焕到场致贺词，他表示，"AP嫒彬今年以全新品牌形 象面世，而在中国内地的上市，也是助力品牌迅速向全球市场扩张的重要一步。" 然而，市场反响远未达预期。截至闭店前，其天猫店铺粉丝数不足500人，店内仅上架7—10款产品，单 价从419元至4279元不等，其中销量最高的"双重修护紧致面霜"仅售出约50件。 "激烈的市场竞争亦是本土品牌与国际品牌共生共荣、相互促进的生动缩影。本土品牌与国际品牌同台 竞技，共同推动行业创新与升级，中国美妆市场正展现出前所未有的活力。"爱茉莉太平洋 ...

Core Insights - The eighth China International Import Expo (CIIE) showcases a significant shift in the beauty industry from "Chinese market" to "Chinese model," highlighting the increasing importance of the Chinese market for global beauty giants [3][4] - Major beauty companies are intensifying their product launches, with record numbers of new products and brands being introduced, indicating a strategic focus on innovation and local market adaptation [3][24] Group 1: Industry Trends - Beauty giants are building a global value creation system centered around the Chinese market, emphasizing the importance of "Chinese-style beauty" in their research, technology, and brand culture [4][62] - The expo features a variety of new brands and products tailored for the Chinese consumer, reflecting a trend towards precision targeting and niche market development within the beauty sector [24][30] Group 2: Company Highlights - L'Oréal's theme "Beauty Without Limits" emphasizes inclusivity and the exploration of beauty's cultural and economic impact through interactive experiences [8][9] - Procter & Gamble focuses on "Innovation Lights Up a Beautiful Life," showcasing a full-chain digital innovation approach and sustainable development initiatives [11][73] - Estée Lauder's "Reconstructing New Beauty" theme highlights its commitment to innovation and consumer engagement through immersive technology [13][77] - Shiseido's "Create Beauty" theme integrates technology and aesthetics, showcasing its long-standing research and development capabilities [15][30] - Amorepacific's "Embrace New Beauty" reflects its dedication to co-growth with the Chinese market, featuring a design inspired by its historical roots [17][71] - Kao's "Beauty Coexists, Good Future" theme showcases its commitment to quality and innovation, with a focus on local production and technology [19][71] Group 3: Product Innovations - The introduction of high-tech skincare products and green personal care items tailored for local consumers marks a significant trend in the beauty industry [24][51] - New brands such as Dr.G and RQ PYOLOGY focus on specific consumer needs, such as sensitive skin and post-aesthetic care, indicating a shift towards specialized offerings [25][30] - Innovations in product formulations, such as OLAY's new protein reconstruction technology and Shiseido's dual contouring technology, highlight the industry's focus on advanced ingredients and efficacy [35][37] Group 4: Sustainability and Future Outlook - Companies are increasingly prioritizing sustainability, with initiatives like P&G's "Mission 2030" and Amorepacific's five commitments to sustainable development [73][75] - The expo serves as a platform for beauty companies to showcase their long-term strategies and innovations aimed at meeting evolving consumer demands and environmental responsibilities [77][78]

Group 1 - The 8th China International Import Expo (CIIE) showcases China's commitment to high-level opening-up, with participation from 155 countries and regions, featuring 4,108 overseas exhibitors and an exhibition area exceeding 430,000 square meters, marking a new record [1] - The CIIE has become a global platform for new products, technologies, and services, with over 3,000 items showcased in previous editions and an intention to achieve transaction amounts exceeding $500 billion [2] - This year's expo will feature 461 new products and services, positioning China as a testing ground for global innovations [2] Group 2 - Sony will present 4 global debuts and 1 Asian debut at the expo, highlighting its innovative technologies and solutions [3] - Shanghai's import trade has seen significant growth, with a cumulative import value of $562 billion from previous CIIEs and a projected total import value of 2.45 trillion yuan in 2024, reflecting a 28% increase since 2017 [3] - The expo serves as a vital platform for investment, with Shanghai attracting over $100 billion in foreign investment during the 14th Five-Year Plan period [4] Group 3 - Fonterra, a New Zealand dairy company, has established a strong presence in China, with plans for continued investment and development [5] - The Shanghai Lego Land, a project signed during the third CIIE, has seen increased visitor numbers, indicating successful commercial outcomes from previous expos [5] - The expo has facilitated significant partnerships and investments, with companies like Boehringer Ingelheim planning substantial R&D investments in China [4] Group 4 - Shanghai has implemented comprehensive service measures for the expo, including customs facilitation and transportation improvements, to ensure smooth operations [6] - The city has enhanced consumer payment and tax refund services, with over 1,600 tax refund stores established [6] - The 2025 CIIE will continue to promote investment and trade, featuring various forums and meetings to foster international cooperation [7]

北京商报讯（记者 张君花）10月30日，北京商报记者从欧莱雅官方处获悉，欧莱雅将以"美无限，耀八 方"（Essentiality of Beauty）为主题参加第八届中国国际进口博览会（以下简称"进博会"），同时携三 大展台亮相消费品展区、法国馆与创新孵化专区。其中在6.1消费品展区主展台，欧莱雅将以"美妆寰 宇"为核心概念打造五大展区，全面展现集团在研发、产品、可持续、开放式创新和"美之道"方面的最 新成果。首发新品数量达26项，包括3个亚洲首发新品牌——Dr.G蒂迩肌、Miu Miu、植村秀专业美 发，4款全球及中国首发美妆科技和19款首发新产品。 ...

Group 1: Event Overview - The 8th China International Import Expo (CIIE) will be held from November 5 to 10, 2025, at the National Exhibition and Convention Center in Shanghai, with preparations shifting from exhibition recruitment to exhibition management as the event approaches [1] - The theme for this year's consumer goods exhibition area is "Higher Quality, Better Life," focusing on "New" Living, "Cool" Technology, and "Trendy" Fashion [1] Group 2: Key Exhibitors and Products - L'Oréal, a consistent participant, will showcase its theme "Infinity of Beauty" with three major exhibition areas, featuring 25 brands and the strongest lineup of new product launches, including three Asian debuts: Dr.G, Miu Miu, and Shu Uemura [1] - Panasonic will introduce the new Himalaya series of embedded kitchen appliances, emphasizing health through efficient sterilization and smart control [2] - BWT will present a new water treatment device designed to enhance coffee flavor, adhering to SCA extraction standards [2] - MUJI will highlight its theme "The Beauty of Cultivation," showcasing new products that reflect a philosophy of continuity and coexistence with nature [2][3] Group 3: Participation and Scale - The 8th CIIE has signed contracts for over 330,000 square meters of exhibition space, with 170 companies and 27 institutions confirmed as full-time participants [4] - The online supply and procurement hall for the expo has been launched to facilitate trade and investment negotiations [5]