2025中国香料香精化妆品行业年会暨精品博览会（2025CAME）——这场中国香妆产业高品质、高规格、高精尖与专业化、精品化、国际化的 超级会展，更像一面镜子，照见了中国消费市场的韧性、产业升级的锐气，以及在全球化逆流中不断前进的行业发展新范式。 而欧莱雅北亚及中国公共事务总裁兰珍珍的演讲则道出了另一个关键："美与文化密不可分"。当消费者从追求"性价比"、"质价比"转向"心价 比"时，文化共鸣就成了最强的溢价能力。恰如欧莱雅中国的"美之道"项目备受业界关注与社会好评。 国货品牌也不再是简单地把龙凤、青花瓷这些元素贴在包装上，而是深入挖掘中式美学和哲学。无论是欧莱雅与国家博物馆的合作，还是"金 芭蕾"这样的老字号的焕新，都在试图与消费者建立更深层的情感连接和文化认同。这不再是国潮的皮，而是国魂的内核。在全球市场上，这 种独特的文化叙事，恰恰是中国品牌区别于欧美巨头的最大差异化优势。 大会的另一个共识是，线上与线下，不再是"非此即彼"，而是"你中有我、我中有你"的美美共生关系。线上红利见顶，品牌需从算法内卷回归 用户心智。而线下实体，则被重新赋予了体验、信任和即时满足的新价值。现场演讲嘉宾提出的从"销售场"到"体 ...

Core Insights - The article highlights the achievements and strategic direction of Furuida Bio, emphasizing its leadership in the beauty industry through technological innovation and brand development [1][2][3][4][6] Group 1: Company Overview - Furuida Bio, established in 1998 and part of the Lushang Group, has evolved into a comprehensive beauty company covering skincare, makeup, fragrance, and more, with over 170 patents and numerous industry awards [2][4] - The company has achieved significant sales milestones, with its flagship product, the Yilian spray, selling over 50 million bottles annually and expanding into over 10 countries [1][2] Group 2: Strategic Initiatives - Furuida has adopted a "5+N" brand development strategy, focusing on five key brands while integrating technology and culture to enhance brand identity and market presence [3][4] - The company is investing in new technologies and materials, aiming for high-end transformation, with plans for a collagen production line projected to generate 1 billion yuan annually [2][4] Group 3: Digital Transformation - Furuida is advancing its digital transformation by implementing systems for manufacturing execution and product lifecycle management, resulting in a 16% increase in production efficiency [4][6] - The company is building a marketing data platform to enhance decision-making across multiple brands and channels, reflecting its commitment to a data-driven approach [4][6]