全网曝光超1亿人次，李佳琦等头部主播强势助阵……刚于2025年8月落下帷幕的第二届香港好物节，再 度引爆消费热潮! 作为香港贸发局助力中小企拓展内地电商市场的重要举措，香港好物节从2024年的举办首届活动，演进 至2025年"电子商务快线"旗舰活动的规模升级，成为连接粤港澳大湾区资源、促进两地消费融合的重要 桥梁。未来三年，香港好物节将继续升级举办香港好物节，通过更丰富的活动矩阵、更精准的资源对接 和更全面的能力赋能，为香港企业提供良好的展示及推广平台，扩大品牌影响力和市场覆盖。 瞄准内地电商市场商机 搭建港商内地掘金平台 回顾香港好物节的发展历程，两届活动交出亮眼答卷。2025年8月举办的第二届香港好物节，堪称爆发 年，吸引近260个品牌踊跃参与，汇聚食品饮料、个护美妆、生活家品、数码潮玩等品类，通过在淘 宝、京东、抖音三大平台打造主会场以及李佳琦、胡可等主播现身带货，最终直播总观看量超1000万人 次，社交媒体话题浏览量超5000万，全网曝光突破1亿次。从首届试水到第二届爆发，不少参与港商销 量实现倍数增长，调研显示，超80%的参与港商表示将继续报名。 由香港贸发局主办的香港好物节，正是瞄准了持续深化的促 ...

Core Insights - The Hong Kong Trade Development Council (HKTDC) is hosting the second "Hong Kong Goodies Festival" from August 1 to August 31 on mainland e-commerce platforms to support local SMEs in expanding their market presence in mainland China [1] Group 1: Event Overview - The festival is part of the HKTDC's flagship "E-commerce Express" initiative, featuring nearly 260 brands across seven major product categories [1] - The categories include health supplements, food and beverages, household items, personal care and cosmetics, clothing and accessories, digital gadgets, and products for the elderly [1] - Over 500 unique products will be offered with discounts throughout the month [1]

Core Viewpoint - The "2025 Hong Kong Good Goods Festival" is set to enhance brand exposure for Hong Kong businesses and expand their presence in the mainland e-commerce market through a series of promotional activities, including a live-streaming sales event starting in August [1][4]. Group 1: Event Overview - The event, organized by the Hong Kong Trade Development Council, attracted over 40 popular live-streaming hosts and their professional teams for product selection [1][9]. - This year's festival will feature a month-long promotion on major mainland e-commerce and social media platforms, focusing on the theme "Hong Kong Good Goods, Shop Online" [4][16]. - The introduction of an offline product selection event aims to match suitable products with the audience of live-streamers based on the actual needs of mainland consumers [4][14]. Group 2: Product Selection and Quality - More than 160 unique products from Hong Kong businesses were showcased, covering various categories such as food and beverages, health care, clothing, personal care, household items, and digital products [4][6]. - Live-streaming teams emphasized the importance of product quality, with one team noting the rigorous standards maintained by Hong Kong companies in product sourcing and manufacturing [6][10]. - The selection process included evaluating product details and market potential, ensuring that only high-quality items were chosen for live-streaming [6][10]. Group 3: Marketing and Promotion Strategies - The event served as a communication bridge between Hong Kong businesses and live-streamers, facilitating a positive commercial cycle of selection, promotion, and consumption [12][14]. - Customized marketing strategies were employed, including inviting social media influencers to promote products through "planting grass" and "check-in" activities [12][14]. - The festival aims to provide a diverse shopping experience for mainland consumers by highlighting products with brand stories and local characteristics [10][14].