Core Insights - The Hong Kong Trade Development Council (HKTDC) is hosting the second "Hong Kong Goodies Festival" from August 1 to August 31 on mainland e-commerce platforms to support local SMEs in expanding their market presence in mainland China [1] Group 1: Event Overview - The festival is part of the HKTDC's flagship "E-commerce Express" initiative, featuring nearly 260 brands across seven major product categories [1] - The categories include health supplements, food and beverages, household items, personal care and cosmetics, clothing and accessories, digital gadgets, and products for the elderly [1] - Over 500 unique products will be offered with discounts throughout the month [1]

Core Insights - The Hong Kong Trade Development Council (HKTDC) is organizing the 2nd "Hong Kong Goodies Festival" from August 1 to 31 to assist Hong Kong SMEs in expanding into the mainland e-commerce market [1] - The mainland's cross-border e-commerce market exceeded 17 trillion RMB last year, presenting a significant opportunity for Hong Kong businesses [1] - The festival will feature nearly 260 brands across seven major product categories, offering over 500 unique products and discounts throughout the month [1] Group 1 - The event aims to enhance the visibility of high-quality Hong Kong products among mainland consumers [1] - The first edition of the festival achieved substantial success, leading to increased participation this year [1] - The HKTDC's Vice President highlighted the festival as a flagship event of the "E-commerce Express" program, promoting the slogan "Hong Kong Goodies, Shop Online" [1] Group 2 - The festival will collaborate with major e-commerce and social media platforms for promotional activities [1] - A series of specialized training seminars targeting the mainland e-commerce market will be organized to help businesses effectively seize opportunities [1] - The Hong Kong government continues to support industry upgrades and transformations through various measures to facilitate online sales channels [1]