人民财讯7月30日电，香港贸易发展局将于8月1日至8月31日在内地电商平台举办第二届"香港好物节"， 以配合2024年《施政报告》政策，协助香港中小企业拓展内地电商市场，并于今日举行启动礼。作为香 港贸发局今年推出的"电子商务快线"计划旗舰活动，第二届"香港好物节"引近260个品牌参与，涵盖七 个主要产品类别，包括滋补健康、食品饮料、生活家品、个护化妆、服装配饰、数码潮玩及银发市场产 品，提供500多款特色产品及整月折扣优惠。 ...

Core Insights - The Hong Kong Trade Development Council (HKTDC) is organizing the 2nd "Hong Kong Goodies Festival" from August 1 to 31 to assist Hong Kong SMEs in expanding into the mainland e-commerce market [1] - The mainland's cross-border e-commerce market exceeded 17 trillion RMB last year, presenting a significant opportunity for Hong Kong businesses [1] - The festival will feature nearly 260 brands across seven major product categories, offering over 500 unique products and discounts throughout the month [1] Group 1 - The event aims to enhance the visibility of high-quality Hong Kong products among mainland consumers [1] - The first edition of the festival achieved substantial success, leading to increased participation this year [1] - The HKTDC's Vice President highlighted the festival as a flagship event of the "E-commerce Express" program, promoting the slogan "Hong Kong Goodies, Shop Online" [1] Group 2 - The festival will collaborate with major e-commerce and social media platforms for promotional activities [1] - A series of specialized training seminars targeting the mainland e-commerce market will be organized to help businesses effectively seize opportunities [1] - The Hong Kong government continues to support industry upgrades and transformations through various measures to facilitate online sales channels [1]