Core Viewpoint - Meili Tianyuan Medical Health (02373) is positioned as a leading enterprise in the domestic beauty and medical beauty service sector, with strong brand reputation and operational capabilities. The company is expected to see performance growth driven by deepening digital transformation, improved industry chain layout, and store expansion [1] Group 1: Acquisition Details - In October 2025, Meili Tianyuan announced plans to acquire 100% equity of Shanghai Siyuanli Industrial Co., Ltd. for a consideration of 1.25 billion RMB. Siyuanli is the third-largest beauty service brand in China, projected to achieve revenue of 850 million RMB and net profit of 81 million RMB in 2024 [1][2] - The acquisition follows Meili Tianyuan's previous acquisition of the second-largest beauty service brand, Nairui'er, in 2024, marking another significant acquisition [1] Group 2: Financial Metrics and Valuation - The acquisition is valued at 17.2X PE based on Siyuanli's projected net profit of 72.675 million RMB for the period from July 1, 2024, to June 30, 2025, which is significantly lower than Meili Tianyuan's current PE of approximately 29.2X and the industry average of 21.1X [3] - The payment structure includes 325 million RMB in cash, 510 million RMB in acquisition loans, and 415 million RMB in share payments, with the deal expected to close in December 2025 and be consolidated in January 2026 [3] - Post-acquisition, the expected EPS is projected to increase from 1.36 RMB to 1.62 RMB, representing an 18% enhancement [3] Group 3: Market Position and Synergy - The acquisition will consolidate Meili Tianyuan, Nairui'er, and Siyuanli as the top three players in the Chinese beauty service industry, with a total of over 734 stores and a market coverage of 42%, significantly enhancing the company's market influence [4] - The integration of Nairui'er’s operational experience is expected to enhance Siyuanli's efficiency through scale procurement, joint product development, and exclusive customization, potentially improving both gross and net profit margins [4]

Core Viewpoint - Meili Tianyuan Medical Health (02373) is positioned as a leading enterprise in the domestic beauty and medical beauty service sector, with strong brand reputation and operational capabilities. The company is expected to see significant performance growth due to deepening digital transformation, improved industry chain layout, and ongoing store expansion [1]. Group 1: Financial Projections - The projected net profit for Meili Tianyuan from 2025 to 2027 is estimated to be 337 million, 458 million, and 588 million RMB respectively, with previous estimates adjusted due to the acquisition's expected contribution [1]. - The current stock price corresponds to a price-to-earnings (PE) ratio of 20.4, 15.0, and 11.7 for the years 2025, 2026, and 2027 respectively, with a target price set at 42.64 HKD based on a 20x PE for 2026 [1]. Group 2: Acquisition Details - Meili Tianyuan plans to acquire 100% of Shanghai Siyuanli Industrial Co., Ltd. for a total consideration of 1.25 billion RMB, marking a significant acquisition following the purchase of the second-largest beauty service brand, Nairui'er [2]. - Siyuanli is recognized as the third-largest beauty service brand in China, with projected revenues of 850 million RMB and a net profit of 81 million RMB for 2024 [2]. Group 3: Operational Insights - As of June 30, 2025, Siyuanli operates 163 high-end beauty service stores and 19 medical beauty clinics across 48 cities, with over 90% of its revenue generated from first-tier and new first-tier cities [3]. - The acquisition is expected to increase Meili Tianyuan's active direct member base by 44%, enhancing its "dual beauty + dual healthcare" business model [3]. Group 4: Transaction Highlights - The acquisition is valued at a PE ratio of 17.2, significantly lower than Meili Tianyuan's current PE of approximately 29.2 and the industry average of 21.1 [4]. - The payment structure includes 325 million RMB in cash, 510 million RMB in acquisition loans, and 415 million RMB in share payments, with the deal expected to close in December 2025 [4]. Group 5: Strategic Positioning - Post-acquisition, Meili Tianyuan, Nairui'er, and Siyuanli will collectively dominate the top three positions in China's beauty service industry, with over 734 stores and a market coverage of 42% [5]. - The integration of Nairui'er’s operational experience is anticipated to enhance Siyuanli's efficiency and profitability through supply chain collaboration and digital transformation efforts [5].