Core Viewpoint - The ceramic products shaped like horses are becoming popular in the New Year market, revitalizing the ancient ceramic art in the consumer frenzy of the Spring Festival [2] Industry Overview - In Dehua, known as the "World Capital of Ceramics," various ceramic companies are integrating technology and traditional craftsmanship to create zodiac-themed porcelain products that are not only popular in the domestic market but also exported to over 190 countries and regions [2] - The design of zodiac porcelain products incorporates elements like ingots, auspicious clouds, and copper coins, which resonate with contemporary aesthetics and consumer expectations [5][10] Market Demand - The "Super Horsepower" aromatherapy ornament has received thousands of orders within three months of its pre-sale, indicating a new consumer demand for zodiac porcelain that combines fun and meaning [10] - The acceptance of horse imagery and zodiac culture is notably high in overseas markets, including Europe, with countries like Russia and Poland showing a preference for horse-themed daily porcelain products [14] Economic Projections - The Dehua ceramic industry cluster is projected to reach a scale of 76 billion RMB by 2025, with an expected year-on-year growth of nearly 15% [20]

Core Viewpoint - The ceramic products themed around the Year of the Horse are experiencing significant sales growth both domestically and internationally, revitalizing the traditional ceramic art in the context of the upcoming Lunar New Year [1][3]. Industry Overview - Dehua, known as the "World Capital of Ceramics," has over 4,500 ceramic enterprises, forming a complete industrial chain from raw material supply to production, design, and marketing, making it the largest production and export base for ceramic crafts in China [3]. - The ceramic industry cluster in Dehua is projected to reach a scale of 76 billion yuan by 2025, with a year-on-year growth of nearly 15% [5]. Product Innovation - The design of zodiac ceramics incorporates elements that resonate with contemporary aesthetics, such as the lively and cute representation of horses, which appeals to younger consumers [3]. - Innovative products like the "Super Horse Power" aromatherapy ornament combine traditional ceramics with modern functionalities, such as being a phone stand and wireless charger, attracting a broader customer base [6]. Market Expansion - Dehua has established 65 promotional centers for "China White·Dehua Porcelain" globally, enhancing its presence in major markets [5]. - The zodiac ceramics are gaining popularity not only in Asia but also in European countries like Russia and Poland, indicating a growing acceptance of Chinese zodiac culture [5].