我们此前提及，8月13日，亚马逊表示客户可购买生鲜杂货并享受当日送达。扩展服务已覆盖1000多个 城市，计划在年底前扩展至美国2300多个城市。 据追风交易台消息，摩根大通分析师Doug Anmuth等发布的最新研报显示，到今年年底，亚马逊的生鲜 当日达（Same-Day）配送服务覆盖范围将从目前的1000多个城市翻倍至2300多个城市，Prime会员25美 元以上订单免费配送。 报告预计，这一杂货扩张计划加上低价格、领先的商品选择规模和快速配送速度，将支持亚马逊在面临 沃尔玛等竞争对手加剧竞争的情况下，继续扩大其在美国电商市场的领先优势。 瞄准低渗透率的生鲜赛道 本文来自：华尔街见闻，作者：李笑寅，原文标题：《不止中国在打，亚马逊也盯上了"即时配送"，要 跟沃尔玛"打一架"》，头图来自：AI生成 亚马逊加码美国本土"即时配送"，正面硬刚沃尔玛。 沃尔玛约60%的美国销售额来自杂货业务，这使其在电商领域的扩张颇具成效。然而，亚马逊正试图通 过组合拳夺回失地。根据第三方机构Profitero的数据，亚马逊已连续八年成为美国日常必需品领域价格 最低的零售商。 摩根大通认为，亚马逊的低价策略、领先的商品选择和规模， ...

Core Viewpoint - Amazon is significantly expanding its same-day delivery service for groceries in the U.S., aiming to enhance its competitive position against Walmart in the e-commerce market [1][4]. Group 1: Expansion Plans - Amazon's same-day delivery service for groceries will increase its coverage from over 1,000 cities to more than 2,300 cities by the end of the year [1]. - The expansion is part of a broader logistics investment, with Amazon planning to invest $4 billion to double its rural delivery network by 2026, adding over 200 delivery stations [3]. Group 2: Market Potential - The grocery retail market in the U.S. represents a significant opportunity, accounting for approximately 43% of adjusted retail sales, yet online penetration is only around 15% [2]. - Amazon's grocery business is projected to exceed $100 billion in revenue in 2024, representing over 20% of its total U.S. gross merchandise volume (GMV) [3]. Group 3: Competitive Landscape - Amazon's move is seen as a direct response to Walmart, which has gained 80 basis points in e-commerce market share, compared to Amazon's 65 basis points [4]. - Amazon's pricing strategy and extensive product selection are expected to help regain market share, with projections indicating a 140 basis point increase in its e-commerce market share to about 47% by year-end [4]. Group 4: Impact on Competitors - The announcement has negatively impacted other grocery delivery platforms like Instacart, which saw a stock price drop of over 10% [5]. - Despite the pressure, Instacart maintains a competitive edge with over 1,800 retail brands on its platform and a significant market share in high-value orders [5]. Group 5: Industry Implications - Amazon's increased involvement in grocery delivery may catalyze overall industry growth, potentially benefiting large retailers like Kroger and Costco that partner with Instacart [6].