Core Viewpoint - The article discusses the transformation of traditional food companies in China, particularly focusing on Qinxin Foods, which has embraced digitalization to adapt to changing consumer preferences and market dynamics [1][3][15]. Group 1: Company Overview - Qinxin Foods, established in April 2015 in Nanchang, specializes in nuts, dried fruits, grains, and other traditional snacks, and has built a robust online and offline sales network [3][4]. - The company has been recognized as a "single champion" in Jiangxi's manufacturing sector, highlighting its status as an industry leader [4]. Group 2: Challenges Faced - Qinxin Foods faces two main challenges: changing consumer behavior, particularly among younger generations who desire quick service and personalized experiences, and the competitive pressure from the rise of e-commerce [5]. - The company acknowledges that despite having quality products and extensive distribution channels, operational inefficiencies can hinder its performance in a fast-paced market [5][6]. Group 3: Digital Transformation - To address these challenges, Qinxin Foods has implemented the YonSuite platform, which provides a digital backbone for its operations, enhancing visibility and control across various business processes [8]. - The YonSuite system allows for real-time data collection and analysis, improving production planning, inventory management, risk assessment, cost transparency, and cash flow management [8][9][10][11][12][13]. Group 4: Performance Metrics - The digital transformation has led to a 20% increase in inventory turnover rate, enabling the company to utilize its capital more effectively [14]. - Qinxin Foods has successfully digitized over 100 business scenarios, streamlining operations from procurement to financial settlement [14]. - The accuracy of single product cost accounting has improved to a ±3% error margin, providing precise insights into profitability [14]. - Product pricing efficiency has increased by 80%, allowing the company to respond swiftly to market changes [14]. Group 5: Conclusion - The article concludes that traditional flavors can thrive in the modern market through digitalization, as demonstrated by Qinxin Foods, which has managed to preserve its heritage while enhancing operational efficiency and competitiveness [15][16][17].

Core Insights - The beverage industry is undergoing a significant transformation driven by consumer demand for health-oriented products, emphasizing the importance of supply chain management in delivering high-quality, fresh products [1][15] - Jiangxi Fangxian Food Co., Ltd. (Fangxian Food) exemplifies this transformation by establishing a comprehensive supply chain model that integrates research, cultivation, production, and sales to set new standards for quality, safety, and efficiency [1][15] Group 1: Challenges Faced by Fangxian Food - Fangxian Food's success has led to new complexities, particularly related to its full supply chain model [3] - The company operates a large-scale, pollution-free planting demonstration garden and a standardized production facility, but faces operational bottlenecks as business accelerates [4] - Three core challenges identified include: 1. Information silos in production and sales leading to misalignment between market demand and production planning [5] 2. High demands for cold chain management due to the perishable nature of fresh produce, relying heavily on human judgment [6] 3. Difficulty in accurately calculating costs across various operational aspects, leading to inefficiencies [6] Group 2: Digital Transformation Initiatives - In 2023, Fangxian Food partnered with Yongyou YonSuite for a comprehensive digital transformation aimed at breaking down data silos and enhancing operational efficiency [8] - The implementation of an intelligent command center allows for real-time inventory checks and automated production order generation, significantly improving inventory turnover rates by 13% to 19% and reducing inventory capital occupancy by 12% to 14% [9] - Cold chain management improvements include the installation of smart systems to monitor inventory levels and optimize storage space, achieving a cold storage utilization rate of 96% to 98% [10] Group 3: Quality Control and Financial Integration - Fangxian Food has established a comprehensive quality traceability system covering all production stages, enhancing product safety and quality control capabilities by 38% to 45% [11] - The financial role has evolved from a post-event bookkeeping function to a real-time advisory role, with efficiency in accounting processes improving by 92% to 95% [12][13] - This transformation enables management to access real-time, multidimensional data for informed decision-making, enhancing strategic planning and operational efficiency [13] Group 4: Competitive Landscape - The digital transformation of Fangxian Food reflects a broader trend in the beverage industry towards high-quality development, where success is increasingly determined by operational capabilities rather than sheer scale [15] - Key competitive factors include efficiency in inventory management, reliability in product delivery, and data-driven decision-making, positioning Fangxian Food as a leader in the evolving market [16][17]