Core Viewpoint - BMW China is embracing local AI technology by integrating DeepSeek, marking a significant step in its digital transformation strategy and enhancing its AI capabilities in the Chinese market [1][3][6] Group 1: BMW's AI Integration - BMW has announced the integration of DeepSeek into its operations, which will enhance the BMW Intelligent Personal Assistant and improve human-machine interaction in new models starting from Q3 2025 [1][2] - The collaboration with DeepSeek follows BMW's earlier partnership with Alibaba to develop AI language models, showcasing BMW's commitment to local AI ecosystem development [1][3] Group 2: Strategic Importance of Local AI - This move signifies BMW's recognition of the importance of local AI technologies and its willingness to adapt to the rapidly evolving Chinese automotive market [3][4] - BMW's previous initiatives, such as the launch of a 360-degree AI strategy and the development of intelligent systems like "Car Expert" and "Travel Companion," reflect its ongoing efforts to enhance its smart vehicle offerings [3][4] Group 3: Challenges and Opportunities - Despite its historical strengths in manufacturing and brand image, BMW faces challenges in keeping pace with the increasing demand for smart and connected vehicles [4][5] - The partnership with DeepSeek is seen as a strategic decision to accelerate BMW's digital transformation and leverage the advanced technologies and innovative models from Chinese tech companies [4][6]

"深度定制，不是黑盒交付，"一位宝马工程师说，"不是简单地把通义千问App放进应用中心里，宝马的 最终目标是以阿里大模型为基础，让AI赋能每一个交互动作，为车主提供类人的交互体验。" 当天的签约仪式，阿里巴巴CEO吴泳铭和斑马智行联席CEO戴玮双双出席，足以瞥见本次合作的深度。 " BBA争相拥抱中国科技公司。 " 作者丨王瑞昊 编辑丨相辉 阿里通义千问大模型开始"上车"宝马。 3月26日宝马集团和阿里巴巴宣布达成 合作，双方将基于阿里通义大模型推动AI大语言模型"上车"宝马旗 下各大车型。此次合作开发的全新BMW智能个人助理，将在2026年搭载到宝马新世代车型上。 雷峰网了解到，阿里通义千问大模型"上车"宝马的模式，和目前数十家车企争相融合DeeSeek的方式有所 不同，宝马和阿里走的是深度定制路线。据合作框架协议，宝马可以第一时间拿到通义千问最强、最新的 模型，同时也享有阿里超8000万条POI深度数据，为车主提供基于兴趣的推荐服务。 牵手阿里之外，宝马还在近期与华为达成合作，今后宝马在中国将深度融合鸿蒙生态，推出包括BMW数 字钥匙、HUAWEI HiCar和MyBMW App在内的数字化服务。 不过， ...