Core Insights - The article emphasizes the growing trend of Chinese innovative companies choosing to expand overseas as a strategic option, reflecting a significant shift in the entrepreneurial landscape [2] - YUE's entrepreneurial curriculum has integrated "going overseas" as a core module, covering various business scenarios such as recruitment, legal, financial, marketing, and branding [2] Group 1: Overseas Expansion Strategies - Liu Chao, founder of Supao Power, highlights the importance of selecting a "local number one" for overseas market expansion, emphasizing the need for a senior individual who can establish long-term trust [6] - Raven, a founder in the AIGC field, suggests that entrepreneurs with limited overseas experience should focus on lightweight overseas configurations while prioritizing local talent adaptation and language strategies [7] - Huang Kai, founder of Xiaoguangzi, stresses the necessity of direct engagement with overseas users to avoid disconnection and to optimize product feedback [9] Group 2: Market Promotion and Brand Building - Xiaoguangzi established groups on overseas social networks to engage seed users and provide customer support, leveraging user-generated content (UGC) for effective brand promotion [9][10] - Liu Chao believes that establishing brand trust gradually is crucial, advocating for direct sales methods to ensure feedback loops and product definition [10] - Raven emphasizes the significance of leveraging trusted brands or influential figures for brand endorsement, which can significantly enhance brand visibility [10] Group 3: Partner Expansion - The article identifies three key groups for overseas companies to connect with: the decision-makers of partners, investors, and industry KOLs [10] - Liu Chao shares his experience of directly meeting with a German partner's CEO, highlighting the effectiveness of face-to-face communication in building trust [10] - Raven points out that investor resources can facilitate direct connections with key individuals in potential partnerships, enhancing project advancement [10][11]