Workflow
电厂二板面
icon
Search documents
惊爆,近40家门店集体改名,牵出餐饮加盟“黑幕”
3 6 Ke· 2025-05-26 12:44
Core Viewpoint - The conflict between restaurant brands and franchisees is intensifying, exemplified by the recent name change of nearly 40 stores from "Electric Plant Noodle" to "Zhu Popo Sweet Noodle," highlighting the underlying tensions in the franchise model [1][2]. Group 1: Incident Overview - The incident involves the "Electric Plant Noodle" brand, which currently has nearly 50 stores [2]. - Franchisee Zhu Liye opened her first store in Jinan in 2021 and expanded to nearly 40 stores over four years [2]. - Disputes arose over rising franchise fees, which increased from 15,800 to 39,800, along with demands for substantial security deposits [2][3]. Group 2: Franchisee's Perspective - Zhu Liye expressed frustration over the lack of operational support from the brand, feeling that she was left to manage without adequate assistance [2]. - After refusing to pay the demanded security deposit, Zhu stopped purchasing core supplies from the brand and rebranded her stores [3]. Group 3: Brand's Perspective - The brand accused Zhu of mixing their proprietary ingredients with others to cut costs, justifying the demand for a security deposit [3]. - Following the rebranding, the brand issued legal notices claiming Zhu's actions constituted a breach of contract [3]. Group 4: Broader Industry Context - The article discusses the increasing frequency of disputes between restaurant brands and franchisees, citing examples like Xianhe Zhuang and Natural Daze, which faced similar legal challenges [4][7]. - Common issues include disagreements over return on investment timelines, rising operational costs, and inadequate support from brand headquarters [8][9][10]. Group 5: Future Trends - The franchise model is seen as a key avenue for growth and industry upgrade in the restaurant sector, with major brands like Haidilao and Hey Tea entering the franchise market [12]. - The emergence of professional franchisees who manage multiple locations is becoming more common, indicating a shift in the franchise landscape [14].
电厂二板面风波升级,品牌方指控加盟商,加盟商:不认可
Qi Lu Wan Bao Wang· 2025-05-21 14:35
Core Viewpoint - The ongoing dispute between franchisee Zhu Liye and brand founder Zhang Wengang over the "Dianchang Erbanmian" brand highlights issues of supply chain management, brand integrity, and contractual obligations within the franchise model [1][2][3]. Group 1: Franchise Dispute - Zhu Liye and Zhang Wengang's partnership began in September 2021, with rapid expansion following the initial success of the first "Dianchang Erbanmian" store in Jinan [2]. - The franchise fee increased from 15,800 yuan to 39,800 yuan, and a clause was added requiring Zhu Liye to open 10 stores within three years, or the brand could enter the Jinan market independently [2]. - In January 2025, Zhu Liye renamed all Jinan stores to "Zhu Popo Sweet Noodle" and began using self-developed ingredient packages after refusing to pay a requested deposit [2][3]. Group 2: Allegations and Counterclaims - The brand owner accused Zhu Liye of mixing the brand's core ingredients with others to reduce costs, which Zhu Liye denied, claiming the ingredients in question were seasoning powders [3][4]. - Zhu Liye argued that the brand's actions of granting rights to other stores constituted a breach of contract, and she provided a recording of a conversation with Zhang Wengang to support her claims [3][4]. - The brand founder stated that the core ingredient package must be sourced from the main store in Heze, but customers reported taste discrepancies between Jinan and Heze locations [2][3]. Group 3: Communication and Resolution Efforts - Zhu Liye emphasized that the rebranding was a necessary measure to prevent significant economic losses and job losses for over 300 employees due to threats of supply cut-offs [3][4]. - Despite multiple attempts to contact Zhang Wengang for comments on the allegations, he did not respond [5].