办公室身长155、体重三位数、实习工资3500的同事小k，最近穿着了一件拉夫劳伦polo衫上班。 小k交代道： "这是女童款，代购打完折下来我付了468块，比成人款便宜了700多块……" 以下文章来源于凤凰生活报告 ，作者凤凰WEEKLY 凤凰生活报告 . 是衣食住行，也是时尚与商业。 微穷的新中产，已经爱上穿童品了 文 ｜ 叶子 编辑 ｜ 杜都督 来源｜ 凤凰生活报告（ID：PhoenixLifestyleRpt） 封面来源 ｜ 品牌官方 颜色干净，剪裁大方，合身得体，甚至有点宽大，好像确实还不错—— 完全没有之前成年人"硬撑"优某库童装、硬凹纯欲风的不适感。 小k说，这件衣服她甚至没有买18码，16码的已经足够了。 "我感觉比我高10厘米，比我再重10斤的女孩，20码可能也够穿。" 一件400多块拉夫劳伦，估计比山寨马球polo衫还便宜。 在我们由惊转慕、纷纷问她要链接的时候，小k发表了自己的疑惑： "你们不知道吗？现在穿童装、吃童饭、用童品真的很流行，因为能便宜很多。 你们怎么既没钱，也不学着省钱？" 微穷的新中产， 已经爱上穿童品了 首先，小k先严格区分了省钱童装、宝宝碗、娇牛马文学内核的本质区别： ...

后来，逐步壮大的面馆决定拓展经营，来到当时市场经济活跃的广州。2007年，店铺更名为"九毛九"。 讲起这个名字，有一段关于山西商人的趣事。相传一位山西商人乘船渡河，将一元钱的船票砍到九毛 九，只为剩一分钱，万一生意赔了能有本钱再起家。 "这是调侃我们山西人'抠门'，实际上也是说山西人做生意勤俭、厚道、务实。"管毅宏说，而以此为面 馆取名，恰是为了时刻提醒自己和员工要遵循厚道、务实、诚信经营。 从一家不到60平方米的小面馆到门店遍布全国、走向国外市场的上市餐饮集团，九毛九集团创始人管毅 宏在餐饮界创业已经三十年了。 问起这段创业路最鲜活的见证者，不是光鲜的奖杯，也不是泛黄的账本，而是一把老式打气筒。那是给 煤油炉打气的，已经掉了一半漆，如今放置在集团的嘉宾室里。每当举办内部交流会，这把打气筒的故 事就会被重新讲起，"哧啦哧啦"的充气声里，见证了这位资深创业者的来时路。 一把老式打气筒与一家面馆的诚信经营 1995年，26岁的管毅宏从山西到海口开面馆，当时的店面不到60平方米，仅有6个人、6张桌。有一年遇 上台风天，海口主干道被水淹成河，城市停水、停电。 很多店铺都停业了。但管毅宏坚持开店。没电，他就找来煤油炉代 ...

Group 1 - The article discusses the trend of adults purchasing children's clothing and products as a cost-saving measure, highlighting the appeal of high-quality brands at lower prices [6][19][24] - The practice of buying children's clothing is becoming popular among the new middle class, who are looking for ways to save money while still enjoying quality products [6][25][29] - The article mentions specific brands like Ralph Lauren, Stella McCartney, and Marni, noting that their children's lines are significantly cheaper than adult versions, making them attractive options for budget-conscious consumers [8][10][22] Group 2 - The article points out that children's meals have also become a trend among adults, with many restaurants now offering children's menus that are both affordable and nutritious [34][36] - The nutritional value of children's meals is highlighted as being optimal, appealing to adults who are looking for healthier dining options [34][42] - The consumption of children's products is framed as a way for adults to experience a sense of care and comfort, providing a psychological benefit alongside financial savings [55][57][58] Group 3 - The article emphasizes the cultural shift where adults are embracing a "kidult" lifestyle, balancing the pressures of adulthood with the desire for comfort and nostalgia [60][61] - It suggests that this trend reflects a deeper societal need for self-care and emotional well-being, as adults seek to reclaim a sense of childhood joy amidst adult responsibilities [61][62] - The article concludes with a light-hearted note, encouraging adults to embrace their inner child, especially during occasions like Children's Day [63]

Core Viewpoint - The company's same-store sales are under pressure in 2024 due to external factors such as subdued dining trends and consumer spending, as well as internal adjustments [1][2] Group 1: Same-Store Sales Performance - In 2024, same-store revenue for brands such as Jiumaojiu, Taier, and Songhuoguo is expected to decline by -13%, -19%, and -32% respectively [1] - Jiumaojiu is less affected by the economic downturn due to its lower average transaction value of 55 yuan compared to Taier at 71 yuan and Songhuoguo at 103 yuan [1] Group 2: Operational Adjustments - The company is actively making adjustments to improve operations, including optimizing store models and menu structures [1][2] - Store renovations aim to create a warmer and more stylish environment suitable for family gatherings [1] - The menu is being updated to replace non-core dishes and introduce fresh fish, on-site slaughter, and specialty snacks [1] Group 3: Profitability and Financial Outlook - The company has slowed its expansion strategy in 2024, focusing on store upgrades and closures, which may enhance profitability [2] - The net profit attributable to the parent company for 2024 is projected at 56 million yuan, with core operating profit at 252 million yuan [2] - Profit recovery is anticipated in 2025, with net profits expected to reach 135 million yuan, 164 million yuan, and 203 million yuan for 2025-2027, representing year-on-year growth rates of 142.37%, 20.97%, and 24.05% respectively [2] Group 4: Supply Chain Development - The company is implementing supply chain improvements, with a central kitchen in Nansha, Guangzhou expected to be operational in 2025 [2] - Additional supply chain developments are planned for Shanghai and Chongqing in 2026-2027, which will support accelerated expansion outside the province [2] Group 5: Investment Rating - The company is viewed as being at the bottom of its fundamental performance, with positive adjustments and a potential turning point on the horizon [2] - Earnings per share (EPS) forecasts for 2025-2027 are 0.10, 0.12, and 0.15 yuan, with corresponding price-to-earnings ratios of 23.39x, 19.33x, and 15.59x [2]

吵吵闹闹，分分合合，甚至对簿公堂，餐饮品牌和加盟商之间的矛盾仍时有发生…… 从甜甜蜜蜜到公开反目，又有餐饮品牌和加盟商闹掰了！ 最近，济南近40家"电厂二板面"集体更名为"朱婆婆甜沫板面"引发关注。这样一起更名事件也将"电厂二板面"品牌方与加盟商的矛盾暴露于公众视野。 品牌方与加盟商互相推诿、互相指责，活脱脱一部"宫斗"局，而这还只是餐饮品牌与加盟商矛盾激化的冰山一角。 近40家门店集体改名，加盟商与品牌方撕破脸 综合山东当地媒体"新黄河客户端""齐鲁晚报"的报道以及网络上的一些公开信息，我们大致梳理了这起改名事件的经过。 事件中涉及的餐饮品牌为"菏泽电厂二板面"（下称电厂二板面），红餐大数据显示，目前该品牌有近50家门店。 据悉，2021年，创业者朱立叶加盟了电厂二板面，在济南开出首家门店。此后4年，朱立叶所开设的"电厂二板面"店达到近40家。 但在加盟开店的过程中，朱立叶与电厂二板面品牌方逐渐有了嫌隙。朱立叶表示，品牌方的加盟费从最初的15800涨到18800，最后直接飙到了39800，后 来还要求她缴纳"大几十万"的保证金，这让自己十分恼火。 另外，朱立叶强调，品牌方在实际运营中缺失，除了给予"电厂二板 ...

Core Insights - Jiumaojiu's brand Taier Suancaiyu has completed upgrades in three stores in Guangzhou, focusing on a "fresh" concept with new product offerings like live fish, fresh chicken, and fresh beef [1][2] - The shift from a single signature dish to a diversified menu is a response to changing consumer preferences and increased competition in the restaurant market [2][3] Company Performance - Jiumaojiu reported a revenue of 6.074 billion yuan for 2024, a year-on-year increase of 1.47%, but the net profit attributable to shareholders dropped by 87.69% to 55.807 million yuan [2] - The revenue from Taier Suancaiyu, which has historically contributed over 70% of Jiumaojiu's income, fell by 1.4% to 4.41 billion yuan, with same-store sales declining by 18.8% [2] Market Dynamics - The adjustments made by Taier Suancaiyu are seen as necessary to cope with market changes, but the effectiveness of these changes remains to be seen [3] - The introduction of new dishes may attract a broader customer base, but it risks diluting the brand's identity and requires enhanced supply chain and kitchen management to maintain product quality [3]

一起来看看节目上线的前三周，我们都收到了听众们提出的哪些观察和疑问。希望他们的好奇心，能碰撞出更 多的好奇心。欢迎在我们的选题投递箱入口 https://sourl.cn/uwvZsy，或者直接在「Knock Knock 世界」每期节 目的评论区留言，把你感兴趣的问题发送给我们。 我们的新播客「Knock Knock 世界」上线之后，每期节目的评论区和播客的选题投递箱，不断地出现听众们想 要了解的问题。这种应接不暇的感觉，我们已经很久没有体会到了。少年朋友们的好奇心，砰砰地「敲起门」 来，果然比我们大人要有气势得多。 为什么小学生不能有手机? 乐高为什么这么好玩? 做一个乐高玩具设计师，需要具 备哪些技能和专业，平时都会干 些什么? 为什么 Minecraft 这么深受小孩 喜爱? 小朋友想知道桌游是怎么做出来 的、有哪些流程? 小朋友托我向节目组反馈,希望 听到关于花粉过敏的解读。 特别使宜的超币这么多,而且地 段也都开的不错,他们是怎么赚 钱的？——节目组已经在研究这 个选题了！ 我很喜欢吃太二酸菜鱼，为什么 之前要排队的太二酸菜鱼现在关 了这么多门店? 10 岁男孩问:听爸爸妈妈说在 韩国,越来越少的人 ...

小红书上线一键翻译功能。 智联招聘说 2024 年有 25.6% 的职场人每天工作超 10 小时。 智联招聘今天发布的《2024 年职场人满意度指数调研报告》中说，2024 年调研范围中职场人的整 体工作满意度是 2.72，与 2023 年持平，影响满意度的主要指数中，薪酬满意度最低。报告的调研 范围内，25.6% 的职场人每天工作 10 小时以上，"蓝领" 行业、运营岗位加班多。另有 17.6% 的人 每天工作 10-12 小时。 报告还说，相对其他行业，服务业、汽车 / 生产 / 加工 / 制造、交通 / 运输 / 物流 / 仓储等 "蓝领" 行业的加班情况更严重，超过 3 成的制造业职场人每天工作 10 小时以上。 苹果、华为降价换国补。 2025 年手机国补今日起上线。在京东等电商平台，苹果、华为等多个品牌多款手机均下调价格， 如 iPhone 16 Plus 128G 版本官方价格 6999 元，调价后降至 5999 元；消费者可在此基础上使用国 补。降价后，两家品牌的主力机型 iPhone15 、iPhone 16、华为 Mate60、华为 Mate70 均在补贴范 围。 今年的国补首次将手机等数 ...