本报（chinatimes.net.cn）记者周梦婷 北京报道 餐饮企业面临的挑战继续，8月25日海底捞发布中报显示，2025年上半年，其营收净利润双双下滑。与 此同时，九毛九、呷哺呷哺、全聚德、西安饮食等上市餐企要么营收净利润双降、要么尚处亏损之中， 而以平价著称的小菜园、绿茶集团则表现较为稳健，营收净利润双双上涨。 2023年，随着疫情结束，餐饮市场曾迎来一轮短暂的复苏，"报复性消费"一度带来行业回暖。然而随着 消费热情逐渐平缓，近两年消费逻辑发生显著转变，平价消费趋势兴起，整个餐饮市场面临严峻挑战。 面对如此严峻的市场环境，"海底捞们"又将做出怎样的选择？ 翻台率、同店销售额皆承压 今年上半年，在餐饮上市企业中，海底捞、九毛九、呷哺呷哺、全聚德、西安饮食等餐饮企业集体业绩 承压。根据半年报，2025年上半年，海底捞、九毛九、全聚德、西安饮食皆是营收净利润双降，其中海 底捞收入为207亿元，同比减少3.7%；净利润为17.6亿元，同比减少13.7%；九毛九收入为27.5亿元，同 比减少10.1%；净利润为6069.1万元，同比减少16%。根据业绩预告，今年上半年，呷哺呷哺预计收入 为19亿元，同比减少约1 ...

餐饮企业面临的挑战继续，8月25日海底捞发布中报显示，2025年上半年，其营收净利润双双下滑。与 此同时，九毛九、呷哺呷哺、全聚德、西安饮食等上市餐企要么营收净利润双降、要么尚处亏损之中， 而以平价著称的小菜园、绿茶集团则表现较为稳健，营收净利润双双上涨。 2023年，随着疫情结束，餐饮市场曾迎来一轮短暂的复苏，"报复性消费"一度带来行业回暖。然而随着 消费热情逐渐平缓，近两年消费逻辑发生显著转变，平价消费趋势兴起，整个餐饮市场面临严峻挑战。 面对如此严峻的市场环境，"海底捞们"又将做出怎样的选择？ 翻台率、同店销售额皆承压 今年上半年，在餐饮上市企业中，海底捞、九毛九、呷哺呷哺、全聚德、西安饮食等餐饮企业集体业绩 承压。根据半年报，2025年上半年，海底捞、九毛九、全聚德、西安饮食皆是营收净利润双降，其中海 底捞收入为207亿元，同比减少3.7%；净利润为17.6亿元，同比减少13.7%；九毛九收入为27.5亿元，同 比减少10.1%；净利润为6069.1万元，同比减少16%。根据业绩预告，今年上半年，呷哺呷哺预计收入 为19亿元，同比减少约18.9%；预计净亏损在0.8亿元至1.0亿元之间，同时西安饮食同 ...

研究报告 Research Report 25 Aug 2025 九毛九 Jiumaojiu International Holdings (9922 HK) 点评报告：短期业绩承压，门店调改推动经营边际向好 Review Report: Performance Under Pressure in the Short Term, Store Adjustments Drive Marginal Improvement in Operations (Please see APPENDIX 1 for English summary) 事件：九毛九发布 2025 年半年报。1H25 公司收入合计 27.5 亿 元，同比下降 10.1%；店铺层面经营利润 3.1 亿元，同比下降 21.0%；归母净利润 0.6 亿元，同比下降 16.0%；核心经营利润 1 亿元，同比下降 37.0%。摊薄每股盈利为 0.04 元，同比下降 20.0%。 点评：主品牌利润率下滑，新品牌带来增量。（1）收入结构： 1H25 ， 太 二 、 怂 火 锅 、 九 毛 九 、 其 他 品 牌 营 业 收 入 各 19.5/4.2/2.3/ 1 ...

Jiumaojiu International Holdings Limited 九毛九国际控股有限公司 Stock Code 股份代号: 9922 2025年中期业绩发布会 2025 Interim Results Presentation August 2025 Disclaimer This Results Announcement Presentation is for the purpose of your reference only. It is not the intention to provide, and you may not rely on these materials as providing, a complete or comprehensive analysis of the Company's financial or trading position or prospects. The information and opinions contained in this document are provided as at the date hereof and ar ...

Group 1 - The overall operational pressure in Q2 continues, with same-store sales showing a downward trend. The average daily sales for the company's core brands, including Tai Er, Song Hotpot, and Jiu Mao Jiu, decreased by 13.7%, 14.3%, and 18.5% year-on-year respectively, indicating a competitive environment in the restaurant industry [1][2] - Despite the pressure on same-store performance, the decline in same-store sales for Tai Er has narrowed from 21.2% in Q1 to 13.7% in Q2, showing signs of operational adjustments taking effect. The average transaction value for Tai Er and Jiu Mao Jiu increased by 1.5% and 1.8% respectively, while Song Hotpot saw a decrease of 2.0% [2] - The company has adjusted its revenue and profit forecasts for 2025-27, projecting revenue between 5.61 billion to 6.34 billion RMB and net profit between 150 million to 300 million RMB, reflecting a reduction of approximately 12-31% [3] Group 2 - The company has reduced its total number of stores to 729, with a net decrease of 51 stores in Q2, primarily due to structural adjustments of inefficient locations. Tai Er has implemented a new model for 57 of its restaurants, which is expected to enhance operational performance in the second half of the year [2] - The target price has been adjusted to 2.79 HKD, maintaining a neutral rating based on a projected price-to-earnings ratio of 19 times, rolling to the 2026 forecast earnings per share [3]

Core Insights - The article highlights the entrepreneurial journey of the founder of Jiumaojiu Group, Guan Yihong, who transformed a small noodle shop into a nationwide and international restaurant group over 30 years [2][3][4] Company Development - In 1995, Guan Yihong opened his first noodle shop in Haikou, which was less than 60 square meters and operated with a small team [3][12][13] - The shop gained a reputation for its integrity and customer service, especially during a typhoon when it remained open and sold noodles at a fair price [3][4][11] - In 2002, the company expanded to Guangzhou, where it established a successful presence by offering affordable prices that attracted many customers [6][7][14] - The company launched the sub-brand "Tai Er Sauerkraut Fish" in 2015, marking the beginning of a multi-brand development strategy [10][15] - In 2020, Jiumaojiu Group went public in Hong Kong, leveraging capital market resources to enhance its competitive advantages in operations, supply chain, and digital upgrades [10][16] Entrepreneurial Philosophy - Guan Yihong emphasizes the importance of continuous learning and adaptation in entrepreneurship, stating that understanding the industry is a journey that never ends [10] - The company’s core values include integrity, thriftiness, and practicality, which are reflected in its business practices and brand identity [4][5] Key Milestones - 1995: Opening of the first Shanxi noodle shop in Haikou [12][13] - 2002: Expansion to Guangzhou and the start of chain restaurant development [14] - 2015: Introduction of the Tai Er Sauerkraut Fish sub-brand [15] - 2020: Listing on the Hong Kong stock exchange [16]

Core Viewpoint - The company's same-store sales are under pressure in 2024 due to external factors such as subdued dining trends and consumer spending, as well as internal adjustments [1][2] Group 1: Same-Store Sales Performance - In 2024, same-store revenue for brands such as Jiumaojiu, Taier, and Songhuoguo is expected to decline by -13%, -19%, and -32% respectively [1] - Jiumaojiu is less affected by the economic downturn due to its lower average transaction value of 55 yuan compared to Taier at 71 yuan and Songhuoguo at 103 yuan [1] Group 2: Operational Adjustments - The company is actively making adjustments to improve operations, including optimizing store models and menu structures [1][2] - Store renovations aim to create a warmer and more stylish environment suitable for family gatherings [1] - The menu is being updated to replace non-core dishes and introduce fresh fish, on-site slaughter, and specialty snacks [1] Group 3: Profitability and Financial Outlook - The company has slowed its expansion strategy in 2024, focusing on store upgrades and closures, which may enhance profitability [2] - The net profit attributable to the parent company for 2024 is projected at 56 million yuan, with core operating profit at 252 million yuan [2] - Profit recovery is anticipated in 2025, with net profits expected to reach 135 million yuan, 164 million yuan, and 203 million yuan for 2025-2027, representing year-on-year growth rates of 142.37%, 20.97%, and 24.05% respectively [2] Group 4: Supply Chain Development - The company is implementing supply chain improvements, with a central kitchen in Nansha, Guangzhou expected to be operational in 2025 [2] - Additional supply chain developments are planned for Shanghai and Chongqing in 2026-2027, which will support accelerated expansion outside the province [2] Group 5: Investment Rating - The company is viewed as being at the bottom of its fundamental performance, with positive adjustments and a potential turning point on the horizon [2] - Earnings per share (EPS) forecasts for 2025-2027 are 0.10, 0.12, and 0.15 yuan, with corresponding price-to-earnings ratios of 23.39x, 19.33x, and 15.59x [2]

Core Viewpoint - The conflict between restaurant brands and franchisees is intensifying, exemplified by the recent name change of nearly 40 stores from "Electric Plant Noodle" to "Zhu Popo Sweet Noodle," highlighting the underlying tensions in the franchise model [1][2]. Group 1: Incident Overview - The incident involves the "Electric Plant Noodle" brand, which currently has nearly 50 stores [2]. - Franchisee Zhu Liye opened her first store in Jinan in 2021 and expanded to nearly 40 stores over four years [2]. - Disputes arose over rising franchise fees, which increased from 15,800 to 39,800, along with demands for substantial security deposits [2][3]. Group 2: Franchisee's Perspective - Zhu Liye expressed frustration over the lack of operational support from the brand, feeling that she was left to manage without adequate assistance [2]. - After refusing to pay the demanded security deposit, Zhu stopped purchasing core supplies from the brand and rebranded her stores [3]. Group 3: Brand's Perspective - The brand accused Zhu of mixing their proprietary ingredients with others to cut costs, justifying the demand for a security deposit [3]. - Following the rebranding, the brand issued legal notices claiming Zhu's actions constituted a breach of contract [3]. Group 4: Broader Industry Context - The article discusses the increasing frequency of disputes between restaurant brands and franchisees, citing examples like Xianhe Zhuang and Natural Daze, which faced similar legal challenges [4][7]. - Common issues include disagreements over return on investment timelines, rising operational costs, and inadequate support from brand headquarters [8][9][10]. Group 5: Future Trends - The franchise model is seen as a key avenue for growth and industry upgrade in the restaurant sector, with major brands like Haidilao and Hey Tea entering the franchise market [12]. - The emergence of professional franchisees who manage multiple locations is becoming more common, indicating a shift in the franchise landscape [14].

Core Insights - Jiumaojiu's brand Taier Suancaiyu has completed upgrades in three stores in Guangzhou, focusing on a "fresh" concept with new product offerings like live fish, fresh chicken, and fresh beef [1][2] - The shift from a single signature dish to a diversified menu is a response to changing consumer preferences and increased competition in the restaurant market [2][3] Company Performance - Jiumaojiu reported a revenue of 6.074 billion yuan for 2024, a year-on-year increase of 1.47%, but the net profit attributable to shareholders dropped by 87.69% to 55.807 million yuan [2] - The revenue from Taier Suancaiyu, which has historically contributed over 70% of Jiumaojiu's income, fell by 1.4% to 4.41 billion yuan, with same-store sales declining by 18.8% [2] Market Dynamics - The adjustments made by Taier Suancaiyu are seen as necessary to cope with market changes, but the effectiveness of these changes remains to be seen [3] - The introduction of new dishes may attract a broader customer base, but it risks diluting the brand's identity and requires enhanced supply chain and kitchen management to maintain product quality [3]

Core Viewpoint - The podcast "Knock Knock World" has received a significant amount of listener inquiries and curiosity, indicating strong engagement and interest from the audience, particularly children [1]. Group 1: Podcast Overview - "Knock Knock World" is a collaborative production by "One Tenth" and "Sound Alive," designed for children aged 9 and above, focusing on global news and interesting topics [6]. - The podcast releases episodes every Monday, Wednesday, and Friday at 6:00 AM, with each episode lasting 10 minutes [6]. - The first season is available on major audio platforms, offering three free trial episodes, with a regular price of 365 yuan and an early bird price of 292 yuan until April 30, 2025 [6]. Group 2: Listener Inquiries - Listeners have shown interest in various topics, such as the business model of "Tai Er" restaurant chain and the reasons behind the closure of many of its locations [3]. - Questions from children include the appeal of Minecraft, the process of making board games, and the reasons for the rising cost of durian [4][5]. - There is also curiosity about the skills required to become a LEGO toy designer and the societal trends in South Korea regarding declining birth rates [5].