Group 1 - The core viewpoint of the report indicates that corporate Mid-Autumn Festival procurement is characterized by "steady changes," with over 70% of purchasers seeking a balance between historical data and established plans [1] - There is a notable increase in the awareness of implicit cost management among purchasers, with over 70% preferring welfare forms that include electronic vouchers [1] - The trend in welfare distribution strategies is shifting towards "lightweighting," indicating a preference for simpler and more efficient options [1] Group 2 - More than half of the workforce prioritizes practicality in their welfare preferences, with staple foods and digital products being the most frequently chosen items [1] - 36.8% of employees are looking for "novelty" in products, expressing interest in cross-industry collaborations and creative designs [1] - 32.4% of employees value "quality" in products, desiring welfare that combines usability with emotional recognition [1] Group 3 - Health and wellness products, outdoor goods, and home service vouchers are also gaining popularity among employees [1]

Core Insights - The report highlights the evolving nature of corporate Mid-Autumn Festival welfare procurement, moving from standardized offerings to more refined operations, with over 70% of procurement personnel seeking a balance between historical data and established plans [1][2] - The emotional connection of Mid-Autumn welfare is increasingly significant, with over 80% of employees believing that such benefits enhance their sense of belonging to the company [2][3] Procurement Trends - Over 55% of employees prioritize practical needs in welfare selection, while procurement personnel are introducing diverse categories such as health, digital, and household cleaning products [2][3] - 43% of procurement personnel express concerns about the homogenization of welfare offerings, and 42% face challenges in catering to diverse employee preferences [2][3] Regional Preferences - Regional cultural influences shape welfare preferences, with variations such as "southern gift cards and northern grains" and "eastern diversity versus western tradition" [3][4] - In Guangdong, gift cards are the preferred choice, while in Heilongjiang, traditional food items dominate, reflecting local customs [3][4] Cost Management - Cost control is a key consideration in welfare procurement, with 49% of procurement personnel focusing on direct purchase prices and 39% concerned about hidden costs from ineffective welfare [5][6] - The integration of digital tools by companies like JD.com enhances procurement efficiency and reduces costs, with 63% of procurement personnel indicating a need for multi-address ordering [5][6] Quality Concerns - Nearly 40% of procurement personnel report issues with product quality when sourcing from platforms other than JD.com, highlighting the importance of quality alongside price in procurement decisions [6][7] - JD.com emphasizes the selection of quality products, with over 10 million SKUs available, gaining trust from corporate clients [6][7] Platform Preference - JD.com has emerged as the preferred online platform for corporate welfare procurement, with its selection rate exceeding that of other platforms by more than double [7] - The company has served over 8 million active corporate clients, including over 90% of Fortune 500 companies in China, showcasing its extensive reach and reliability [7]