来源：环球网 【环球网科技综合报道】12月15日消息，洛图科技（RUNTO）发布的最新数据显示，2025年中国电子 纸平板市场呈现"需求回归+国货崛起"的发展态势。前三季度，中国电子纸平板市场的累计出货量为 175.8万台，同比增长31.3%；全渠道零售量为131.2万台，同比微降2.0%。 洛图科技（RUNTO）表示，头部品牌领先优势加大，市场集中度持续提升。全渠道口径下，科大讯 飞、汉王凭借生态资源优势位居办公本市场头部；阅读器线上赛道则由掌阅、汉王领跑。 从品类来看，洛图科技（RUNTO）认为，阅读器持续担当市场的核心增长引擎。洛图科技（RUNTO） 消费者行为调研结果显示，市场回暖的核心驱动力源于用户需求的理性回归，自律人群、专业阅读群体 的核心诉求重新主导市场；办公本逐渐渗透入大众办公场景，成为轻量化办公的 "刚需搭子"；学习本 在同比高基数和电子纸显示用户纳新放缓的影响下，规模显著衰退。 报告显示，电子纸办公本市场仍以"正步走"的形式稳定发展，基于客群需求差异，亦加速向B端市场迁 移，形成"B端驱动+C端渗透+G端无纸化场景补给"的发展格局。长期来看，办公本市场潜力巨大，有 望成为主流办公人群的核 ...

Core Viewpoint - China is emerging as a global leader in the electronic paper tablet production and innovation, showcasing the robust vitality and innovation capability of its electronic paper industry ecosystem [1][2] Industry Overview - The global digital reading market is evolving, presenting unprecedented development opportunities for the Chinese electronic paper industry [1] - The launch of the standard "Quality Grading and 'Leader' Evaluation Requirements for Electronic Paper Readers" signifies a potential redefinition of the Chinese e-book industry landscape by domestic brands [2][3] Market Dynamics - The exit of Amazon's Kindle in 2023 has led to a brief industry setback but has also spurred domestic e-book brands like Hanvon, iFlytek, and others to innovate independently [3] - The Chinese e-book market is transitioning from a "replacement" phase to a "leading" phase, with increased competition among local brands [3] Sales Projections - The report predicts that by 2024, the total sales volume of electronic paper tablets in China will reach 1.834 million units, representing a year-on-year growth of 49.1% [4] - Hanvon Technology has achieved the highest sales growth in the electronic paper reader market for two consecutive years, with a compound annual growth rate of 174% from 2022 to 2024 [4] Future Trends - Electronic paper is expected to become the third mainstream terminal after smartphones and computers, with annual shipments potentially exceeding 100 million units during its rapid growth phase [5] - The average price of electronic paper terminals is anticipated to drop below 1,000 yuan during the popularization phase, leading to a market size of 100 billion USD [5] Consumer Insights - The evolution of electronic paper products has led to the emergence of various forms such as educational and office tablets, catering to diverse consumer needs [5] - Domestic brands are increasingly aligning product features with consumer demands, enhancing their market responsiveness [5] Technological Advancements - Future developments in electronic paper technology may include color displays and cost reductions in components like oxide backplanes and driver ICs [5] - The industry is positioned at a "certainty" window for growth as digitalization and intelligence become the main themes of the era [6] Industry Aspirations - Industry leaders aim to establish a high-end, complete, and prosperous electronic paper ecosystem that can significantly boost consumption [6] - The electronic paper industry is expected to achieve large-scale applications in digital office and intelligent learning scenarios, moving towards a market scale of 100 billion USD [6]