来源：环球网 【环球网科技综合报道】12月15日消息，洛图科技（RUNTO）发布的最新数据显示，2025年中国电子 纸平板市场呈现"需求回归+国货崛起"的发展态势。前三季度，中国电子纸平板市场的累计出货量为 175.8万台，同比增长31.3%；全渠道零售量为131.2万台，同比微降2.0%。 洛图科技（RUNTO）表示，头部品牌领先优势加大，市场集中度持续提升。全渠道口径下，科大讯 飞、汉王凭借生态资源优势位居办公本市场头部；阅读器线上赛道则由掌阅、汉王领跑。 从品类来看，洛图科技（RUNTO）认为，阅读器持续担当市场的核心增长引擎。洛图科技（RUNTO） 消费者行为调研结果显示，市场回暖的核心驱动力源于用户需求的理性回归，自律人群、专业阅读群体 的核心诉求重新主导市场；办公本逐渐渗透入大众办公场景，成为轻量化办公的 "刚需搭子"；学习本 在同比高基数和电子纸显示用户纳新放缓的影响下，规模显著衰退。 报告显示，电子纸办公本市场仍以"正步走"的形式稳定发展，基于客群需求差异，亦加速向B端市场迁 移，形成"B端驱动+C端渗透+G端无纸化场景补给"的发展格局。长期来看，办公本市场潜力巨大，有 望成为主流办公人群的核 ...

Core Viewpoint - The article discusses the commencement of the new full-color M-LED display chip base project by Huike in Nanchong, Sichuan, highlighting the company's strategic shift towards new display technologies amid intense competition in the LCD market [5][6]. Summary by Sections Project Overview - The M-LED display chip base project has a total investment of 10 billion yuan, covering an area of approximately 500 acres, and is planned to be built in three phases with a total monthly production capacity of 1 million pieces. The first phase includes the construction of a standardized factory covering 134,500 square meters, with a planned monthly production capacity of 150,000 pieces, expected to commence production by June 2026 [5][6]. Industry Context - Huike's investment in MLED technology is influenced by changes in the industry landscape and reflects its ambition for growth. The LCD market, where Huike primarily operates, has matured, leading to reduced profit margins and increased competition from companies like BOE and TCL Huaxing [6][7]. Competitive Landscape - The competition in the MLED sector includes not only major panel manufacturers like BOE and TCL Huaxing but also specialized LED display companies such as Leyard and Absen. In the OLED sector, BOE and TCL Huaxing are also expanding their production capabilities, posing additional challenges for Huike [6][7][8]. Diversification Strategy - To navigate the competitive landscape, Huike is diversifying its business by investing in MLED, OLED, and electronic paper technologies. This includes significant investments in multiple projects throughout the year, totaling 14.76 billion yuan for three key MLED projects [8][10]. Product Development - Huike has showcased several Mini LED backlight televisions and made strategic acquisitions to enhance its OLED capabilities. The company acquired part of Royole's flexible display assets for approximately 504 million yuan, marking a significant step into the OLED market [11][12]. Financial Strategy - To support its large-scale production line construction, Huike is actively seeking to go public to facilitate financing. Although the IPO process was temporarily halted due to outdated financial documents, it is expected to resume upon timely updates [12].

Core Viewpoint - China is emerging as a global leader in the electronic paper tablet production and innovation, showcasing the robust vitality and innovation capability of its electronic paper industry ecosystem [1][2] Industry Overview - The global digital reading market is evolving, presenting unprecedented development opportunities for the Chinese electronic paper industry [1] - The launch of the standard "Quality Grading and 'Leader' Evaluation Requirements for Electronic Paper Readers" signifies a potential redefinition of the Chinese e-book industry landscape by domestic brands [2][3] Market Dynamics - The exit of Amazon's Kindle in 2023 has led to a brief industry setback but has also spurred domestic e-book brands like Hanvon, iFlytek, and others to innovate independently [3] - The Chinese e-book market is transitioning from a "replacement" phase to a "leading" phase, with increased competition among local brands [3] Sales Projections - The report predicts that by 2024, the total sales volume of electronic paper tablets in China will reach 1.834 million units, representing a year-on-year growth of 49.1% [4] - Hanvon Technology has achieved the highest sales growth in the electronic paper reader market for two consecutive years, with a compound annual growth rate of 174% from 2022 to 2024 [4] Future Trends - Electronic paper is expected to become the third mainstream terminal after smartphones and computers, with annual shipments potentially exceeding 100 million units during its rapid growth phase [5] - The average price of electronic paper terminals is anticipated to drop below 1,000 yuan during the popularization phase, leading to a market size of 100 billion USD [5] Consumer Insights - The evolution of electronic paper products has led to the emergence of various forms such as educational and office tablets, catering to diverse consumer needs [5] - Domestic brands are increasingly aligning product features with consumer demands, enhancing their market responsiveness [5] Technological Advancements - Future developments in electronic paper technology may include color displays and cost reductions in components like oxide backplanes and driver ICs [5] - The industry is positioned at a "certainty" window for growth as digitalization and intelligence become the main themes of the era [6] Industry Aspirations - Industry leaders aim to establish a high-end, complete, and prosperous electronic paper ecosystem that can significantly boost consumption [6] - The electronic paper industry is expected to achieve large-scale applications in digital office and intelligent learning scenarios, moving towards a market scale of 100 billion USD [6]

Group 1 - The first China Electronic Paper Ecological and Industrial Integration Innovation Development Forum was held in Beijing, focusing on technology, ecological integration, and market development trends in the electronic paper industry [1] - Hanwang Technology's chairman noted that the exit of Kindle in 2023 caused a temporary setback but stimulated innovation among domestic e-book brands, leading to a vibrant Chinese e-book market [1] - According to the report by Luotu Technology, the total sales of electronic paper tablets in China are expected to reach 1.834 million units in 2024, representing a year-on-year growth of 49.1% [1] Group 2 - Hanwang Technology's vice president described the three development phases of e-books: introduction, rapid development, and popularization, indicating that the current phase is still in the introduction stage [2] - The general manager of E Ink Technology highlighted the broad application scenarios for electronic paper, including its potential to replace tablets in education, and identified three future trends: colorization, flexibility, and large size [2] - The forum marked the initiation of the standard formulation for "Quality Grading and 'Leader' Evaluation Requirements for Electronic Paper Readers," indicating a shift from being "followers" to "rule makers" in the industry [2]

Financial Performance - The company's net profit significantly decreased in 2024, with a loss reported in Q1 2025 due to slow global consumer demand recovery, increased trade policy uncertainty, and intensified industry competition [2] - In Q1 2025, the company faced a loss attributed to a decline in product prices and gross margin [2] - The company aims to achieve its annual profit target through cost reduction measures and adjustments in supply chain management [2] Research and Development - In 2024, the company invested approximately CNY 1.315 billion in R&D, focusing on three core areas: display technology innovation, AI integration, and smart manufacturing upgrades [2] - 40% of the R&D budget is allocated to new display technologies (OLED, Mini LED, Micro LED, and electronic paper), while 30% is directed towards AI and intelligent function development [2] Market Impact and Strategy - The company reported that approximately 20% of its revenue in 2024 came from North America, where it faces challenges due to increased tariffs [3] - The company is actively adjusting production capabilities in overseas factories (Mexico, Thailand) to mitigate tariff impacts and optimize supply chain efficiency [3] Product Development and Market Trends - The company is focusing on high-end and large-size display products, benefiting from government policies promoting upgrades and energy-saving subsidies [4] - The company has launched various electronic paper products and plans to increase R&D investment in this area to capture market opportunities [5] Competitive Positioning - The company maintains a strong competitive edge through scale efficiency, production capacity, R&D capabilities, brand strength, and distribution networks [10] - The company is committed to sustainable practices, with three of its six domestic manufacturing bases recognized as "green factories" [10] Future Outlook - The company plans to enhance its presence in emerging markets and high-margin sectors, such as commercial and professional display solutions [10] - The company is exploring strategic partnerships and investment opportunities to strengthen its market position while minimizing reliance on acquisitions [10]