部分公司回馈股东情况 数据来源：东方财富Choice数据 郭晨凯 制图 2025年以来，已有包括峨眉山A、千味央厨、佳禾食品等超30家A股公司发布开展股东回馈活动的自愿 性信息披露公告，相比2024年全年的18家，增长近90% ◎记者 胡嘉树 从咖啡到粽子等消费品，从景区门票到酒店住宿、电影票等消费权益，形式多样的"股东福利"正成为A 股资本市场一道新风景线。 上证报记者梳理公开信息发现，2025年以来，已有包括峨眉山A、千味央厨、佳禾食品等超30家A股公 司发布开展股东回馈活动的自愿性信息披露公告，相比2024年全年的18家，增长近90%。 进一步分析发现，发起"股东回馈活动"的主力军是食品饮料、旅游服务等直接面向个人消费者的行业。 从目的来看，这不仅是上市公司为股东"发福利"，更是一种投资者关系管理和扩大品牌影响力的方式。 公司希望股东通过亲身体验，成为其产品的"体验官"和"传播者"，同时，部分公司还希望借此机会征集 股东对公司发展及产品的意见和建议。 这一风潮亦延伸至其他与终端消费者紧密相关的行业。例如，主营POCT快速诊断产品的医药生物企业 英诺特于11月18日公告，公司联合同花顺开展"上市公司股东节 ...

证券日报网讯12月4日，博纳影业（001330）在互动平台回答投资者提问时表示，为答谢广大股东对公 司的关心和支持，公司每年于年度股东大会后举办股东回馈活动，符合条件的股东可获得电子观影券礼 包。2025年度股东回馈活动已经于7月1日至7月10日实施，具体参见公司于6月28日披露的《关于股东回 馈活动的自愿性信息披露公告》(编号：2025-037)。 ...

Core Insights - Companies are increasingly engaging in physical rewards for shareholders, alongside cash dividends, to enhance investor relations and brand loyalty [1][2][3] Group 1: Company Initiatives - Over 30 listed companies have initiated programs to reward shareholders with core products, discount coupons, and travel rights as of October 23 [1] - Companies like Beiliang Technology, Tianyu Biotechnology, Wufangzhai, and Sichuan Changhong are actively participating in these physical reward activities [1] - Tianyu Biotechnology launched a reward program from September 29 to October 17, offering products such as red yeast rice wine and soft capsules to shareholders [1] - Beiliang Technology is giving away core products like scalp massagers and neck massagers through a lottery system from September 23 to October 11 [1] Group 2: Marketing Strategy - Wufangzhai is providing zongzi gift boxes to shareholders and soliciting feedback on company development and products, enhancing product awareness and consumer service [2] - The strategy of rewarding shareholders with products is seen as an effective marketing tactic, leveraging shareholders as natural brand promoters [2] - This approach fosters a sense of belonging and loyalty among shareholders, potentially attracting new customers through word-of-mouth [2] Group 3: Market Trends - Companies are also offering discounts and exclusive rights as part of their shareholder rewards, with Sichuan Changhong providing significant discounts on home appliances [2] - Bona Film Group is distributing electronic movie tickets based on the number of shares held, incentivizing shareholder engagement [2] - The second "Listed Company Shareholder Festival" was launched in September, featuring physical rewards and interactive events to improve investor relations [3] - This innovative approach to shareholder engagement is seen as a shift from traditional cash dividends to experiential rewards, injecting new vitality into the capital market [3]