Core Viewpoint - The report from Haitong International indicates that the revenue of China Literature Group decreased by 24% year-on-year to 3.2 billion yuan, which is still 1.5% higher than market expectations [1] Group 1: Financial Performance - Online reading and IP business revenues reached 2 billion yuan and 1.2 billion yuan respectively, both slightly above expectations [1] - Adjusted net profit margin decreased by 1 percentage point year-on-year to 15.9%, which is 5 percentage points higher than market expectations [1] Group 2: Future Outlook - The company is expected to capitalize on the rise of the IP industry, with steady growth anticipated in TV drama IP, IP derivative products, and short drama businesses [1] - New Classics Media is projected to contribute more in the second half of the year, while online reading business is expected to maintain stable performance [1] - Forecasts for total revenue in the second half and for the full year are set at 4 billion yuan and 7.2 billion yuan respectively, with a maintained "outperform" rating and a target price raised to 38 HKD [1]

Core Viewpoint - Haitong International's report indicates that China Literature Group (00772) achieved a revenue of 3.2 billion RMB in the first half of the year, exceeding market expectations by 1.5% [1] Financial Performance - Online reading and IP business revenues reached 2 billion RMB and 1.2 billion RMB respectively, both slightly above expectations [1] - Adjusted net profit margin stood at 15.9%, surpassing market expectations by 5 percentage points [1] Growth Prospects - The company is well-positioned to capitalize on the rise of the IP industry, with expectations for steady growth in TV drama IP, IP derivative products, and short drama businesses [1] - New Classics Media is anticipated to contribute more in the second half of the year [1] Revenue Forecast - The forecast for total revenue in the second half and for the full year is set at 4 billion RMB and 7.2 billion RMB respectively [1] - The rating is maintained at "outperform" with a target price raised to 38 HKD [1]

Core Viewpoint - Haitong International's report indicates that China Literature Group (00772) achieved a revenue of 3.2 billion RMB in the first half of the year, exceeding market expectations by 1.5% [1] Group 1: Financial Performance - Online reading and IP business revenues reached 2 billion RMB and 1.2 billion RMB respectively, both slightly above expectations [1] - Adjusted net profit margin stood at 15.9%, surpassing market expectations by 5 percentage points [1] Group 2: Future Outlook - The company is well-positioned to capitalize on the rise of the IP industry, with expectations for steady growth in TV drama IP, IP derivative products, and short drama businesses [1] - New Classics Media is anticipated to contribute more in the second half of the year, with stable performance in online reading [1] - Forecasts for total revenue in the second half and for the full year are set at 4 billion RMB and 7.2 billion RMB respectively [1] - The rating is maintained at "outperform" with a target price raised to 38 HKD [1]