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当代禁欲青年,敞开欲望的100个瞬间
36氪· 2025-06-05 18:50
Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers, highlighting a shift towards more genuine and practical product choices in a saturated market [22][23]. Summary by Sections Consumer Insights - Over 10,000 participants contributed to a collaborative "helper manual," resulting in 3,481 real reviews and 1,482 product recommendations, which were filtered to identify 100 validated products [8][22]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer needs and preferences [22]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers [22]. Market Trends - The diversity of purchasing channels, including second-hand, overseas shopping, and purchasing agents, is replacing traditional retail experiences [22]. - The influence of celebrity endorsements remains, but consumers are increasingly inclined to purchase smaller, aesthetically pleasing items rather than high-profile products [22]. Consumer Behavior - The findings suggest that young consumers are not losing their desire to spend; rather, they seek more authentic recommendations and precise choices [23]. - The "Best 100" list serves as a practical guide in an information-overloaded environment, aiming to help consumers rediscover the joy of thoughtful selection and emotional connection to products [23].
当代禁欲青年,敞开欲望的100个时刻
后浪研究所· 2025-06-05 06:50
Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers in the current market landscape, highlighting a shift towards more genuine and practical choices over brand-driven purchases [21][22]. Group 1: Consumer Trends - A survey involving over 10,000 participants resulted in a "treasure list" of 100 recommended products, showcasing a collective effort to identify valuable items based on real user experiences [6][20]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer preferences towards comfort and practicality [20]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers in the beauty sector [20]. Group 2: Purchasing Behavior - The article notes a diversification in purchasing channels, with consumers increasingly opting for second-hand, overseas shopping, and purchasing agents instead of traditional retail [20]. - The influence of celebrity endorsements remains, but consumers are now more inclined to purchase smaller, aesthetically pleasing items rather than high-profile products, reflecting a cautious approach to advertising [20]. Group 3: Consumer Sentiment - The findings suggest that young consumers are not entirely disinterested in spending; rather, they seek more authentic recommendations and precise choices that enhance their purchasing experience [21]. - The "Best 100" list serves as a practical guide in an information-saturated environment, aiming to help consumers rediscover the joy of thoughtful selection and the excitement of finding desirable products [22].