抖音生活服务业务副总裁涂晴介绍，此举旨在将抖音上优质的烟火气内容凝聚为权威的消费指南，大幅 降低消费者决策成本，同时也为上榜小店提供一条"被看见"到"被消费"的快速成长路径。 责任编辑：张恒星 新浪科技讯 11月22日晚间消息，抖音生活服务发布面向餐饮中小商家的烟火榜。平台通过分析抖音内 容数据、用户提名和民间寻味人实地品鉴三重机制，综合严选上榜小店。首批全国360家"苍蝇馆子"天 花板小店上榜，覆盖北京、上海、成都、武汉等10座城市。 据了解，该榜单尤为注重真实体验。在结合平台内容数据和广大用户提名的基础上，平台特别邀请了 248位民间寻味人，对提名小店进行实地暗访和品鉴，确保评选结果公正客观，真正反映小店的口碑与 实力。 ...

抖音生活服务业务副总裁涂晴介绍，"这份榜单基于抖音内容和评价数据、用户提名和民间寻味人实地 品鉴等方式产生，将抖音上优质的烟火气内容凝聚为权威的消费指南，大幅降低消费者决策成本，同时 也为上榜小店提供一条'被看见'到'被消费'的快速成长路径。" 新京报贝壳财经讯（记者罗亦丹）继高德"扫街榜"后，抖音又推出了"烟火榜"，二者逻辑相通，均旨在 发掘未被看到的"宝藏小店"。11月21日，"抖音生活服务烟火榜"发布，甄选全国360家"苍蝇馆子"天花 板小店上榜，覆盖北京、上海、成都、武汉等10座城市。 据介绍，首批全国共有360家小店登上抖音生活服务烟火榜，覆盖北京、上海、广州、成都、西安、南 京、沈阳、长沙、武汉、重庆10座城市。其中，只此一家的单店占比95%，十年老店和本地特色菜小店 分别占比61%和58%。 校对 付春愔 为确保榜单的公正与品质，本次评选在基础数据和用户提名基础上，引入248位资深民间寻味人。他们 人均打卡超过500家餐厅，平均发布过400篇探店评价。"正是'民间寻味人'深入街头的实地暗访和真实 反馈，构成了这个榜单最坚固的基石。"抖音生活服务烟火榜相关负责人说。 ...

Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers, highlighting a shift towards more genuine and practical product choices in a saturated market [22][23]. Summary by Sections Consumer Insights - Over 10,000 participants contributed to a collaborative "helper manual," resulting in 3,481 real reviews and 1,482 product recommendations, which were filtered to identify 100 validated products [8][22]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer needs and preferences [22]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers [22]. Market Trends - The diversity of purchasing channels, including second-hand, overseas shopping, and purchasing agents, is replacing traditional retail experiences [22]. - The influence of celebrity endorsements remains, but consumers are increasingly inclined to purchase smaller, aesthetically pleasing items rather than high-profile products [22]. Consumer Behavior - The findings suggest that young consumers are not losing their desire to spend; rather, they seek more authentic recommendations and precise choices [23]. - The "Best 100" list serves as a practical guide in an information-overloaded environment, aiming to help consumers rediscover the joy of thoughtful selection and emotional connection to products [23].

Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers in the current market landscape, highlighting a shift towards more genuine and practical choices over brand-driven purchases [21][22]. Group 1: Consumer Trends - A survey involving over 10,000 participants resulted in a "treasure list" of 100 recommended products, showcasing a collective effort to identify valuable items based on real user experiences [6][20]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer preferences towards comfort and practicality [20]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers in the beauty sector [20]. Group 2: Purchasing Behavior - The article notes a diversification in purchasing channels, with consumers increasingly opting for second-hand, overseas shopping, and purchasing agents instead of traditional retail [20]. - The influence of celebrity endorsements remains, but consumers are now more inclined to purchase smaller, aesthetically pleasing items rather than high-profile products, reflecting a cautious approach to advertising [20]. Group 3: Consumer Sentiment - The findings suggest that young consumers are not entirely disinterested in spending; rather, they seek more authentic recommendations and precise choices that enhance their purchasing experience [21]. - The "Best 100" list serves as a practical guide in an information-saturated environment, aiming to help consumers rediscover the joy of thoughtful selection and the excitement of finding desirable products [22].