12月9日，京东金榜6周年年度盛典在上海盛大开幕，正式揭晓2025年度三大核心奖项——"品质金奖""新品金 奖"及"PLUS会员甄选金奖"的获奖单品。美的、华硕、飞利浦、韶音、小米、华为、三只松鼠、农夫山泉、海澜之 家、波司登、伯希和等超140个品牌的爆款单品，凭借"硬核品质+超高口碑"荣获年度金奖。 这场行业盛典不仅见证了品牌的荣耀时刻，还通过数据彰显了京东金榜的消费引领力：2025年约10亿人次跟着京东金 榜下单商品，金榜上榜商品销量增长率比普通商品高12倍，复购率高1倍。 自2020年创立以来，京东金榜通过动态追踪商品的销售、口碑、人气等数据为基础，构建起电商界最严苛的黄金标 尺，打造出零人工干预的权威消费指南。京东零售平台营销中心平台运营部负责人表示："京东做排行榜坚持的价值 准则就是客观公正，对每一位用户负责。京东金榜作为排行榜的王牌IP，坚持做懂用户、永不商业化的榜单， 为品牌 带来长效且确定性的增长动能。" 超8成消费者认可京东金榜为品质生活"导航仪" 在信息过载的消费市场，"选择困难"已成普遍痛点，不实评价更增加了用户的决策成本。京东金榜应运而生，通过纯 数据模型精选高品质、高性价比的商品生成 ...

Core Insights - Douyin Life Services launched a "Smoke Fire List" aimed at small and medium-sized restaurants, utilizing a three-tier mechanism of content data analysis, user nominations, and evaluations by local food enthusiasts to select featured eateries [1] - The initial list includes 360 "fly restaurants" from 10 cities, including Beijing, Shanghai, Chengdu, and Wuhan, emphasizing authentic dining experiences [1] - The initiative aims to consolidate high-quality content on Douyin into an authoritative consumer guide, reducing decision-making costs for consumers and providing a growth pathway for featured restaurants [1] Summary by Categories Product/Service Development - Douyin Life Services introduced the "Smoke Fire List" to highlight small and medium-sized restaurants, enhancing visibility and consumer engagement [1] Market Strategy - The selection process involves a combination of content data, user nominations, and evaluations by 248 local food enthusiasts to ensure fairness and objectivity in the rankings [1] - The initiative is designed to create a quick growth path for featured restaurants, transforming visibility into consumer action [1] Geographic Coverage - The first list features restaurants from major cities such as Beijing, Shanghai, Chengdu, and Wuhan, covering a total of 10 cities [1]

抖音生活服务业务副总裁涂晴介绍，"这份榜单基于抖音内容和评价数据、用户提名和民间寻味人实地 品鉴等方式产生，将抖音上优质的烟火气内容凝聚为权威的消费指南，大幅降低消费者决策成本，同时 也为上榜小店提供一条'被看见'到'被消费'的快速成长路径。" 新京报贝壳财经讯（记者罗亦丹）继高德"扫街榜"后，抖音又推出了"烟火榜"，二者逻辑相通，均旨在 发掘未被看到的"宝藏小店"。11月21日，"抖音生活服务烟火榜"发布，甄选全国360家"苍蝇馆子"天花 板小店上榜，覆盖北京、上海、成都、武汉等10座城市。 据介绍，首批全国共有360家小店登上抖音生活服务烟火榜，覆盖北京、上海、广州、成都、西安、南 京、沈阳、长沙、武汉、重庆10座城市。其中，只此一家的单店占比95%，十年老店和本地特色菜小店 分别占比61%和58%。 校对 付春愔 为确保榜单的公正与品质，本次评选在基础数据和用户提名基础上，引入248位资深民间寻味人。他们 人均打卡超过500家餐厅，平均发布过400篇探店评价。"正是'民间寻味人'深入街头的实地暗访和真实 反馈，构成了这个榜单最坚固的基石。"抖音生活服务烟火榜相关负责人说。 ...

Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers, highlighting a shift towards more genuine and practical product choices in a saturated market [22][23]. Summary by Sections Consumer Insights - Over 10,000 participants contributed to a collaborative "helper manual," resulting in 3,481 real reviews and 1,482 product recommendations, which were filtered to identify 100 validated products [8][22]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer needs and preferences [22]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers [22]. Market Trends - The diversity of purchasing channels, including second-hand, overseas shopping, and purchasing agents, is replacing traditional retail experiences [22]. - The influence of celebrity endorsements remains, but consumers are increasingly inclined to purchase smaller, aesthetically pleasing items rather than high-profile products [22]. Consumer Behavior - The findings suggest that young consumers are not losing their desire to spend; rather, they seek more authentic recommendations and precise choices [23]. - The "Best 100" list serves as a practical guide in an information-overloaded environment, aiming to help consumers rediscover the joy of thoughtful selection and emotional connection to products [23].

Core Viewpoint - The article emphasizes the importance of authentic consumer recommendations and the evolving preferences of young consumers in the current market landscape, highlighting a shift towards more genuine and practical choices over brand-driven purchases [21][22]. Group 1: Consumer Trends - A survey involving over 10,000 participants resulted in a "treasure list" of 100 recommended products, showcasing a collective effort to identify valuable items based on real user experiences [6][20]. - The analysis revealed that high heels are no longer recommended, while nipple covers have gained popularity, indicating a shift in consumer preferences towards comfort and practicality [20]. - There is a notable increase in men's interest in skincare and beauty products, with male consumers demonstrating expertise comparable to female consumers in the beauty sector [20]. Group 2: Purchasing Behavior - The article notes a diversification in purchasing channels, with consumers increasingly opting for second-hand, overseas shopping, and purchasing agents instead of traditional retail [20]. - The influence of celebrity endorsements remains, but consumers are now more inclined to purchase smaller, aesthetically pleasing items rather than high-profile products, reflecting a cautious approach to advertising [20]. Group 3: Consumer Sentiment - The findings suggest that young consumers are not entirely disinterested in spending; rather, they seek more authentic recommendations and precise choices that enhance their purchasing experience [21]. - The "Best 100" list serves as a practical guide in an information-saturated environment, aiming to help consumers rediscover the joy of thoughtful selection and the excitement of finding desirable products [22].