Core Viewpoint - The article discusses the impact of promotional vouchers and holiday consumption on the performance of Xibei restaurants, highlighting a temporary increase in customer traffic following a period of decline due to the pre-prepared food controversy [3][7]. Group 1: Customer Traffic and Performance - During the holiday period, some Xibei locations experienced over 80% occupancy rates, with customers needing to queue [3]. - Post-holiday, occupancy rates dropped to around 50% during lunch hours, although this was an improvement compared to the initial decline when the pre-prepared food issue arose [3][5]. Group 2: Promotional Strategies - Xibei launched a "Xibei Treats You" campaign, distributing 100 yuan dining vouchers to customers, which significantly attracted patrons [5]. - A new promotion was introduced offering 50 yuan vouchers for every 50 yuan spent, valid from October 9 to October 31, 2025, further incentivizing customer visits [5]. Group 3: Market Dynamics - The trading of Xibei's 100 yuan vouchers on second-hand platforms like Xianyu has seen a resurgence, with transaction prices ranging from 50 to 60 yuan [6]. - Xibei has stated that vouchers are for personal use only and require membership verification upon redemption [6]. Group 4: Long-term Considerations - Industry experts suggest that while short-term strategies like promotions are effective, Xibei must focus on improving product quality, pricing, branding, and crisis management for sustainable growth [7].

Core Insights - The article highlights the impact of holiday consumption and discount vouchers on the customer traffic at Xibei restaurants, with some locations experiencing over 80% occupancy during the holiday period [1] - Post-holiday, customer traffic has decreased, with occupancy rates around 50% during lunch hours, although this is an improvement compared to the initial drop in traffic following the pre-prepared food controversy [1][4] Group 1: Customer Traffic and Occupancy Rates - During the holiday, certain Xibei locations had occupancy rates exceeding 80%, leading to queues [1] - After the holiday, some locations saw occupancy rates drop to about 50% during lunch, but this is still higher than the low traffic observed during the pre-prepared food issue [1][4] Group 2: Discount Vouchers and Promotions - Xibei launched a promotional campaign offering 100 yuan dining vouchers to customers, which significantly attracted visitors [5] - Following the holiday, Xibei introduced a new 50 yuan voucher promotion, valid from October 9 to October 31, 2025, incentivizing customers based on their spending [5] - The trading of Xibei's 100 yuan vouchers on second-hand platforms has increased, with prices ranging from 50 to 60 yuan, although the vouchers are intended for personal use only [5] Group 3: Industry Analysis and Future Outlook - Industry experts suggest that while holiday consumption and discount vouchers have provided a temporary boost, Xibei needs to focus on long-term improvements in product quality, pricing, branding, and crisis management to sustain growth [5]