深圳商报·读创客户端记者 李佳佳 近日，餐饮连锁品牌西贝"全国门店产品降价调改""员工涨薪"的新闻冲上热搜。11月24日，记者前往西贝（深圳龙华壹方天地店）探访。 11月24日中午约12点，记者发现，位于深圳龙华壹方天地A区负一楼的西贝门店上座率约为50%，不用等位，服务还是如往常般主动热情，明厨亮灶里厨师 们正在忙碌，外卖取餐处则比较繁忙。据店员介绍，"周六日的中午和晚上，均需排队等位，平日不用。"可见网传"西贝近日客流有所回升"的消息属实。 了 A 图 1993-1 ar A - r 1 AT ! 1 o Dr 此前，有媒体报道称，受"西贝罗永浩风波"相关负面舆论影响，部分西贝门店一线员工遭遇"网暴"，一些门店甚至每天接到十几通辱骂电话，西贝为员工设 立"委屈奖"以表安慰。近日，西贝召开1.8万人员工大会，创始人贾国龙宣布将向一线员工发放500元补贴。 西贝降价后还贵不贵？还能挽回消费者的信任吗？于一社交媒体平台上，记者看到调查问卷中显示，"降价后仍觉得贵"的消费者约有83%，"西贝现在的价 格如何"这一选项，只有约16%的消费者觉得"比较合适"。 记者翻阅西贝调整后的菜单发现，大部分传统菜品有所保留，价 ...

11月23日，据红星资本局从西贝获悉，西贝全国门店菜品进行降价调改，价格优化已经执行了一段时间，10月初就开始 针对40余道菜品全国降价，降价幅度接近20%。 西贝一门店工作人员表示，该门店70%-80%的菜品都进行了降价，幅度约20%，"降价是总部统一安排"。 9月发生"预制菜风波"后，西贝对菜品进行调价。10月1日起，西贝全国门店40余道菜品大幅降价。据智通财经报道，按 照罗永浩所晒的账单，原来一份草原嫩烤羊排119元，葱香烤鱼89元，黄米凉糕29元，调价后三款菜品的价格分别为99 元、79元、26元，降幅依次是16.81%、11.24%和10.34%。 11月18日，据21财经报道，针对受"西贝罗永浩风波" 相关负面舆论影响，部分遭遇网暴的一线员工，西贝将设立委屈 奖补贴，并邀请心理咨询师对部分门店员工进行辅导跟踪。自9月起，西贝还给一线员工平均每人每月涨薪500元，目前 正在商讨进一步提升一线员工薪酬的计划。 此前，在"预制菜风波"后，西贝第一时间召开了覆盖全国1.8万名员工的大会，明确不准减排班、不准裁人。当时西贝 创始人贾国龙表示，将为每位一线员工发放500元"特别奖金"。 9月24日开始，西贝在 ...

极目新闻记者 黄永进 实习生 曹亚丹 李秉坤 记者查询西贝美团点评客单价显示，西贝人均客单价已下调至85元左右，在中式正餐领域属于中等水平。据了解，10月初，西贝曾对外宣布30余道产品全国 降价，降价幅度接近20%。 羊肉串门店现串、鸡汤门店现熬、饺子现包……值得注意的是，西贝此前承诺的门店调改措施均有直观展示。门店服务伙伴表示，西贝门店大部分产品均为 现制，少量产品经过调改后也都变为门店完全现制。 针对网传"一线员工涨薪"一事，南京新店员工证实消息属实，一线伙伴可获300-800元不等的专项津贴，店长及厨师长不在发放范围内。 据悉，西贝风波已过去两个多月，品牌通过降价、发券补贴、菜品调改等系列动作逐步修复口碑，员工涨薪举措也获得网友广泛好评。店员透露，后续西贝 将持续推出新品提升菜单性价比，目前新产品制作训练已在全国门店推进中。 此前，西贝曾对外宣布今年将再开8家新店，包括西贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地店、西贝长沙富兴精选店、西贝北京丰科万 达店、西贝廊坊万达店、西贝西安大明宫万达店、西贝深圳怀德万象汇店。 （来源：极目新闻） 11月22日，西贝南京砂之船店正式开业，这是继品牌风波后 ...

11月22日，西贝风波后在南京再开新店。此前，西贝曾对外宣布今年将再开8家新店，包括西贝南京砂之船店、西贝深圳卓悦汇店、西贝长沙梅溪新天地 （301277）店、西贝长沙富兴精选店、西贝北京丰科万达店、西贝廊坊万达店、西贝西安大明宫万达店、西贝深圳怀德万象汇店。 业内人士表示，西贝风波已过去2个多月，西贝陆续通过产品降价、发券补贴、菜品调改等动作，在逐步挽回消费者信赖。近期全员涨薪动作持续获得网 友、顾客好评，品牌形象也在逐步好转。南京一位店员透露，后续西贝还将推出新品进一步提高菜单性价比，目前新产品制作训练正在全国推广中。 晓风 校对陶善工 在现做层面，羊肉串门店现串、鸡汤门店现熬、饺子门店现包等此前承诺门店调改的产品也均有明显展示。门店服务人员表示，西贝门店现在大部分产品 均为现制，少量产品经过调改后也都变为门店完全现制。 针对近期网传西贝门店一线伙伴全员涨薪，记者求证南京新店员工，该员工表示，涨薪属实，在内部这一部分收入叫：津贴，每人300-800元不等，店 长、厨师长没有这笔津贴。 记者探访西贝南京砂之船店开业现场发现，门店自11点30分开始，陆续出现排队情况，半数顾客为家庭带娃用餐。店长表示，开业目前 ...

根据此前西贝公关部回应，西贝年内将新开8家门店。11月22日，西贝南京砂之船店开业，门店午餐出现排队情况，就餐顾客表示排了将近1小时。经了解， 砂之船店菜品降价幅度明显，招牌牛大骨降价21元、烤羊排降价10元、西贝面筋降价7元。现场通过明档看到后厨员工串羊肉串、包饺子、炖牛肉等现制动 作。店长表示，近期西贝内部福利有较大幅度提升，除了媒体报道的500元涨薪外，各类奖金还有"大几百"。#西贝开新店##西贝降价# ...

Core Insights - The restaurant industry, particularly Xibei, is experiencing a dynamic adjustment in store operations, including openings and closures, which is considered a normal business practice [1] - Xibei has been actively working to recover customer traffic through promotional activities, such as issuing 50 yuan vouchers for customers who spend over 50 yuan, which will continue until December [1] Group 1: Store Operations - The occupancy rate at a Xibei restaurant in Pudong New District is approximately 60%-70% [1] - Employees report an increase in workload due to more dishes being prepared on-site, leading to ongoing recruitment efforts for kitchen staff [1] - Recent closures in cities like Shenzhen, Shantou, and Yiwu are part of Xibei's normal operational adjustments based on business performance [1] Group 2: Customer Engagement - Xibei is utilizing promotional strategies, such as the ongoing 50 yuan voucher campaign, to attract and retain customers amid discussions of store closures [1]

Core Viewpoint - The company West B is undergoing operational adjustments, including store openings and closures, in response to market conditions and consumer expectations, particularly after facing challenges related to pre-prepared dishes [2][4]. Group 1: Store Operations - West B's store occupancy rate is currently around 60%-70%, indicating a recovery in customer traffic compared to previous downturns [2]. - The company is actively hiring more staff to manage increased workload due to a shift towards more on-site food preparation [2]. - Recent closures in cities like Shenzhen, Shantou, and Yiwu are part of West B's normal operational adjustments based on business performance [2]. Group 2: Consumer Response - The pre-prepared dish controversy has not significantly deterred some family consumers, who still find West B's offerings suitable for children due to their mild flavors [4]. - The company has been issuing discount vouchers, such as a "50 yuan voucher" for purchases over 50 yuan, to attract customers back to its restaurants [4]. - During peak dining times, customers in major cities like Beijing and Shenzhen have experienced wait times, suggesting a resurgence in demand despite previous issues [4].

Core Viewpoint - The article discusses the recent operational adjustments and challenges faced by the restaurant chain Xibei, particularly in response to a pre-prepared food controversy and the subsequent impact on customer traffic and employee workload [4][5]. Group 1: Operational Adjustments - Xibei has been dynamically adjusting its number of stores based on operational conditions, with recent closures in cities like Shenzhen, Shantou, and Yiwu being described as normal business practices [4]. - Following the pre-prepared food controversy in September, Xibei acknowledged a significant gap between its production processes and customer expectations, committing to shift from centralized kitchen operations to on-site food preparation [4][5]. Group 2: Customer Engagement Strategies - To recover from the loss of customers due to the controversy, Xibei has been issuing discount vouchers, such as a "50 yuan voucher" for customers spending over 50 yuan, which will continue until December [5]. - Despite the controversy, some families, particularly those with children, have shown resilience in their dining choices, indicating that Xibei remains a viable option due to its menu being suitable for children [5]. Group 3: Customer Traffic and Employee Dynamics - The current customer traffic in Xibei's stores is reported to be better than during the controversy, with occupancy rates around 60%-70% [3][4]. - Employees have noted increased workloads due to a shift towards more on-site food preparation, leading to higher pressure on staff and the hiring of part-time workers during peak times [4].

Core Insights - The company is actively using vouchers to regain lost customers after facing challenges in recent months [1][4] - There has been a noticeable improvement in customer traffic compared to previous downturns, with current restaurant occupancy rates around 60%-70% [1] - The company has acknowledged the impact of the pre-prepared food controversy and is making adjustments to its food preparation methods to better meet customer expectations [3][4] Customer Engagement - The ongoing promotion of a "50 yuan voucher" is aimed at encouraging customer visits, with the offer valid until December [4] - Despite the controversy, some families remain willing to dine at the company’s restaurants, citing the suitability of the food for children [4] - During peak dining times, customers in major cities have experienced wait times, indicating a resurgence in demand [4] Operational Adjustments - The company is increasing its workforce, including hiring part-time employees to manage the higher workload due to more dishes being prepared on-site [3] - The company has stated that the opening and closing of stores is a normal part of restaurant operations, with recent closures being part of a dynamic adjustment strategy [3]

Core Viewpoint - The recent public discourse surrounding Xibei has shifted dramatically, with concerns about store closures contrasting sharply with reports of long queues at other locations, indicating a complex operational adjustment strategy by the company [1][7]. Store Operations - Xibei has been closing some stores in cities like Shenzhen and Shantou as part of normal operational adjustments, while simultaneously planning to open eight new locations by the end of the year [3][5]. - The company has implemented a policy to inform customers about store closures through announcements and SMS notifications, offering options for refunds or transfers of stored value to other locations [4]. Management Response - Founder Jia Guolong has taken a hands-on approach during a challenging period, focusing on improving product quality and customer service rather than engaging in public disputes [8][11]. - The company has emphasized transparency in food preparation processes to enhance customer trust, showcasing the cooking methods in-store [10][18]. Pricing Strategy - In response to consumer concerns about pricing, Xibei has reduced menu prices and issued substantial discount coupons, effectively doubling the value for customers [12][15]. - The strategy has successfully attracted both returning and new customers, with reports indicating a 20% increase in weekend traffic at some locations [15]. Customer Engagement - Xibei is focusing on rebuilding trust through a "scene revolution" in its stores, where cooking processes are made visible to customers, reinforcing the brand's commitment to quality and authenticity [16][18]. - The company aims to reconnect with its customer base by demonstrating improvements in service and product offerings, encouraging patrons to return and experience the changes firsthand [18].