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「两个汇源」,正面对垒
36氪· 2026-01-22 11:08
Core Viewpoint - The restructuring case of Huiyuan Juice, previously deemed "completely failed," appears to have a new turning point as Beijing Huiyuan Food and Beverage Co., controlled by Wensheng Assets, actively promotes its version of Huiyuan juice products [4][5]. Group 1: Restructuring Developments - Since January 2026, Beijing Huiyuan has begun recruiting global partners and announced plans to produce Huiyuan juice products through contract manufacturing, indicating a shift away from Huiyuan Group [6]. - On January 21, Beijing Huiyuan revealed the packaging for the Wensheng version of Huiyuan juice and claimed that the old packaging produced by Huiyuan Group was unauthorized [6]. - Huiyuan Group has responded by suing Wensheng Assets for breach of contract and has sought to regain control of the Huiyuan brand [6][9]. Group 2: Market Presence and Competition - Despite the aggressive marketing by Beijing Huiyuan, there is currently no visible presence of the Wensheng version of Huiyuan juice in the market, with reports indicating that only Huiyuan Group's products are available [7][9]. - Some regions have completed the recruitment of distributors for the new products, but the actual sales of the Wensheng version remain unobserved in retail channels [7][9]. - Huiyuan Group is leveraging its supply chain advantages to maintain lower prices, thereby pressuring Wensheng Assets and its distributors [9]. Group 3: Legal and Financial Complications - The ownership structure of Beijing Huiyuan has changed, with Guangdong Min Investment becoming a new shareholder, complicating the restructuring process [11]. - Wensheng Assets was supposed to inject 1.6 billion yuan into Beijing Huiyuan over three years, but only the first installment of 750 million yuan has been received [12]. - Legal disputes involving Guangdong Min Investment have stalled the acquisition process by Guozhong Water, leading to a public escalation of conflicts between Wensheng Assets and Beijing Huiyuan [13]. Group 4: Future Outlook - The ongoing disputes and market dynamics suggest that both parties may need to reassess their strategies to protect their interests, as continued conflict may not be beneficial [14]. - There is uncertainty regarding whether Guozhong Water will pursue the acquisition of Beijing Huiyuan further, depending on the resolution of existing legal issues [15].