9月26日，中百集团(000759)旗下中百超市同时开业51家硬折扣店，门店网络覆盖武汉三镇及黄石等核 心区域。证券时报记者实探发现，硬折扣店重点对粮油调料、饮料、个人护理、家用清洁等民生品类全 面更新，整体降价幅度达20%，部分单品降幅超过35%。 记者在武汉新华西路店看到，门店改造成硬折扣店后，上架了不少自有品牌，价格更低，附近前来尝鲜 的市民络绎不绝。 中百超市相关负责人介绍，门店单品数量从3000多个压缩至1400个，淘汰低效品类，聚焦生鲜、冷冻食 品、粮油、休闲食品等高周转快消品。生鲜全品类实现预包装、标品化，有利于保护品质、提升效率、 降低损耗。部分门店还引入现制烘焙、现烤等加工类食品，增强差异化竞争力。 记者注意到，在硬折扣店里，自有品牌商品占比近40%，且自有品牌的价格优势更为明显。记者比较发 现，自有品牌"百屿森"红烧牛肉面，7连包售价仅为10.8元，而同一货架上的统一红烧牛肉面单桶售价 高于5元。 其中小百惠折扣店聚焦"高频刚需+高性价比"硬折扣赛道，FOODMART食品店突出"三餐四季"消费场景 搭建。中百邻里购店作为中百仓储前置仓项目，实现24小时运营，重点服务周边3—5公里社区，提 ...

Core Insights - Zhongbai Group has opened 51 hard discount stores, significantly enhancing its presence in key areas such as Wuhan and Huangshi, with an overall price reduction of 20% on essential goods, and some items seeing price cuts exceeding 35% [1][5] Group 1: Store Strategy and Product Offering - The number of SKUs in the hard discount stores has been reduced from over 3,000 to 1,400, focusing on high-turnover fast-moving consumer goods like fresh produce and frozen foods [5] - Private label products account for nearly 40% of the offerings in hard discount stores, with significant price advantages over branded items, exemplified by the "Baiyusen" brand's beef noodles priced at 10.8 yuan for a pack of seven, compared to over 5 yuan for a single branded item [5] - The company has established partnerships with nearly 60 private label factories, with about 80% being first-tier brand manufacturers, ensuring quality control despite competitive pricing [5] Group 2: Market Position and Competitive Landscape - The hard discount sector is highly competitive, with major players like JD, Alibaba, and Meituan also entering the market; the current market penetration in China is only 8%, significantly lower than Germany's 42% and Japan's 31% [5] - Zhongbai Group's recent openings represent a strategic attempt to adapt to the evolving retail landscape, with plans to continue expanding its discount store format [6] Group 3: Future Expansion Plans - The company plans to open an additional 49 hard discount stores and 30 soft discount stores in the fourth quarter, aiming for a total of 130 discount stores by the end of the year [6] - Zhongbai Group is focusing on small-format stores and digital transformation to achieve profitability by 2027, while enhancing community service offerings [7]