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实探中百集团硬折扣店:51家同步开业 自有品牌占比近40%
9月26日,中百集团(000759)旗下中百超市同时开业51家硬折扣店,门店网络覆盖武汉三镇及黄石等核 心区域。证券时报记者实探发现,硬折扣店重点对粮油调料、饮料、个人护理、家用清洁等民生品类全 面更新,整体降价幅度达20%,部分单品降幅超过35%。 记者在武汉新华西路店看到,门店改造成硬折扣店后,上架了不少自有品牌,价格更低,附近前来尝鲜 的市民络绎不绝。 中百超市相关负责人介绍,门店单品数量从3000多个压缩至1400个,淘汰低效品类,聚焦生鲜、冷冻食 品、粮油、休闲食品等高周转快消品。生鲜全品类实现预包装、标品化,有利于保护品质、提升效率、 降低损耗。部分门店还引入现制烘焙、现烤等加工类食品,增强差异化竞争力。 记者注意到,在硬折扣店里,自有品牌商品占比近40%,且自有品牌的价格优势更为明显。记者比较发 现,自有品牌"百屿森"红烧牛肉面,7连包售价仅为10.8元,而同一货架上的统一红烧牛肉面单桶售价 高于5元。 其中小百惠折扣店聚焦"高频刚需+高性价比"硬折扣赛道,FOODMART食品店突出"三餐四季"消费场景 搭建。中百邻里购店作为中百仓储前置仓项目,实现24小时运营,重点服务周边3—5公里社区,提 ...
胖东来等商超发力自有品牌谋突围
Zheng Quan Ri Bao· 2025-08-18 16:10
Group 1 - The retail industry consensus is to break through with private labels, as seen in various companies like Budonglai and Hema Fresh [1] - Companies like Bubu Gao reported a net profit of 201 million yuan in the first half of the year, turning losses into profits by implementing a private label strategy [1] - Hongqi Chain achieved a net profit of 281 million yuan, a year-on-year increase of 5.33%, by diversifying its product matrix and expanding its private label offerings [1] Group 2 - Baoyuezhong from Baum Consulting emphasized that developing private labels helps retailers form differentiated competitive advantages and transition from price competition to value competition [2] - Zhongbai Holdings introduced over 300 new private label products, while Chongqing Department Store's private label "Baoyuantong" generated 15 million yuan in sales from four stores [2] - Xinhua Department Store is expanding its private label range to reduce costs and improve sales margins through direct sourcing and joint farming [2] Group 3 - The development of private labels is seen as beneficial for the overall growth of the retail industry, enhancing profit margins and supply chain efficiency [2] - However, challenges such as product homogeneity, quality issues, and lack of innovation have emerged, impacting consumer experience and industry health [2] - Baoyuezhong advised that retailers should avoid blindly following trends and instead focus on positioning and developing a systematic approach to private label creation [3]