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“村超”流量在苗寨转化为消费增量
Xin Lang Cai Jing· 2026-02-22 23:06
转自:贵州日报 "店里每天客人爆满。"连日来,姚敏在自家经营的"姚姚百鸟坊"里忙得不可开交。这家位于黔东南州榕江县 兴华水族乡摆贝村,集民宿、手工于一体的工坊,4间客房常处于满客状态。 走进"姚姚百鸟坊",姚敏正忙着收拾游客体验蜡染时留下的工具。此间,摆贝村党支部书记刘正文走进来, 详细了解工坊的经营状况,并关切地说:"有啥问题和需要随时沟通,村里尽全力解决。目前村里吸引了5家 企业,有6名青年返乡创业,咱们得搞好服务。"姚敏笑着回应:"都挺好,后期如果要扩大经营,我再来村里 咨询政策。" 看着"村超"带来大量客流,加之村里鼓励村民将闲置农房改造为特色民宿、文创工坊、自媒体工作室等,姚 敏咬了咬牙,和丈夫拿出多年积蓄,租下村里闲置老宅开始翻修。 "游客喜欢的就是原生态。"姚敏将吊脚楼的木柱、楼板悉数保留,木质墙面简单打磨,地面、窗户等则重整 换新,搭配靛蓝色蜡染布与木质桌椅,保留了苗族建筑最本真的韵味。2025年10月,"姚姚百鸟坊"开门迎 客,当月便接待了近300人。 贵州日报天眼新闻记者 欧阳章杰 此前,微薄的收入让姚敏一度想逃离这个小山村。然而,2023年以来,借助"村超"展演宣传,摆贝村全网综 合浏览 ...
“县”在的幸福丨“百鸟”飞出月亮山
Xin Lang Cai Jing· 2025-12-27 03:17
Core Viewpoint - The article highlights the successful integration of traditional culture and modern sports in Rongjiang County, Guizhou, showcasing how local ethnic culture, particularly the Miao embroidery, has become a source of income and community development through events like the "Village Super" football league [1][9]. Group 1: Economic and Cultural Development - Rongjiang County is recognized for its rich ethnic culture and has seen significant economic and social development over the past five years, particularly in the context of poverty alleviation and rural revitalization [1]. - The "Village Super" football league has become a platform for promoting local culture, attracting tourists and generating income for the community [7][9]. - The Miao traditional costume, known as the "Hundred Birds Dress," has gained popularity, leading to increased sales and interest from tourists, with one dress selling for 38,000 yuan [5][9]. Group 2: Community Engagement and Employment - Local artisans, such as Pan Faying, have transformed traditional skills into profitable ventures, with her embroidery workshop generating significant income and creating job opportunities for over 100 local women [9][13]. - The establishment of multiple embroidery workshops in the village has led to increased employment, with artisans earning between 4,000 to 5,000 yuan monthly during peak seasons [13]. - The local government has implemented initiatives to enhance the economic impact of traditional crafts, aiming for a qualitative leap in the preservation and promotion of intangible cultural heritage [13]. Group 3: Entrepreneurial Opportunities - Entrepreneurs like Liu Qinlan have leveraged the popularity of the "Village Super" to establish businesses that promote Miao culture, with her sales reaching 1.5 million yuan this year [11][13]. - Liu's experience highlights the importance of digital skills in modern entrepreneurship, as she has utilized social media and live streaming to market her products effectively [11][13]. - The overall online engagement with the "Village Super" has surpassed 130 billion views, indicating a significant interest in the region's cultural offerings [13].