□ 范成荣 （来源：中国旅游报） 转自：中国旅游报 近年来，随着"归园田居"成为都市人的情感向往，乡村旅游迎来爆发式增长，但也面临同质化严重、体 验感不足、服务设施滞后等问题。如何让乡村旅游从"流量"走向"留量"，从观光打卡升级为深度体验， 成为促进乡村振兴的关键课题。本文以贵州安顺的实践为例，从定位、赋能、配套、人才、生态、营销 六个维度，探索乡村旅游高质量发展路径。 一是精准定位，打造差异化品牌。每个乡村都有独特的"乡土密码"。有的是"生态密码"，如安顺的喀斯 特地貌、黄果树瀑布群的极致景观；有的是"文化密码"，如安顺的屯堡文化；有的是"产业密码"，如安 顺的金刺梨产业。资源普查数据显示，安顺现有旅游资源8059处，其中优良级旅游资源701处。当地正 重点围绕传统村落、民族村寨的文化内涵和独特价值，进行深度开发。 二是文化赋能，构建沉浸式体验。首先，挖掘文化内涵。坚持文化为魂，挖掘乡村多元文化内涵，加强 数字化保护，打造乡村旅游重点村镇文化IP。梳理乡村的"历史记忆"（如传统节日、民俗仪式、民间故 事）、"工艺记忆"（如木雕、蜡染、酿酒）、"生活记忆"（如农耕习俗、饮食文化）。安顺正重点挖掘 花灯、地戏、 ...

在贵州黔东南苗族侗族自治州凯里市，有一处名为"绣里淘"的非遗大集。新年临近，当地手工艺人们带着琳琅满目的非遗作品汇聚于此，也吸引了不少游客 前来。 在凯里市，占地近600亩的苗侗风情园汇集了鼓楼、风雨桥、芦笙场等传统民族建筑元素。"绣里淘"非遗集市就坐落在这个风情园中，可以淘到不少好东 西。 绣里淘非遗集市经营户 陈佩能：我父母是银饰匠人，我从小就耳濡目染。生意好的时候一个月营业额十来万元。 绣里淘非遗集市经营户 廖朝芝：我们家主要是卖蜡染。顾客很喜欢，有时候给我们介绍订单，有时候他们的订单我们都做不下来。 游客 陈女士：就买了一个包、一幅画，然后还有两个贴片。很多是手工艺的。 在"绣里淘"顾客们不仅可以逛逛逛、买买买，还可以亲手制作一件非遗作品，亲身体验非遗的魅力。 2023年9月"绣里淘"正式开集，目前这里共有商户700余家。在集市开办之初，这里的顾客主要是黔东南本地的少数民族群众，但很快外地游客就成了消费的 主力。 游客 吴先生：我画的是一幅奔马，听说一会儿要拿到板蓝根的染色池染色，脱蜡以后做成方巾。明年是2026年，祝大家马到成功。 漫步在绣里淘非遗集市，可以嗅到板蓝根染料的幽幽清香，看到指尖记忆的活 ...

马来亚大学国际与学术助理副校长林爱莲致辞表示，蜡染作为马中共同的传统手工艺瑰宝，承载着 深厚的文化内涵，此次工作坊为未来两校在手工艺设计、非遗文化研究、交流与合作搭建了重要平台。 专题分享环节中，云南民族大学艺术学院教授刘晓蓉介绍了中国云南传统蜡染的历史、少数民族使 用的纹样寓意与制作工艺，展现了中国蜡染艺术的独特技艺。玛拉工艺大学罗斯玛瓦蒂从艺术表达与当 代蜡染行业生态、创业及实践角度，分享了马来西亚蜡染在传承中发展的实践经验。 新华网吉隆坡12月18日电（记者王嘉伟）马来西亚马来亚大学孔子学院日前以"中马非遗对话：蜡 染艺术架起文明交流之桥"为主题举办中马蜡染文化交流工作坊。 工作坊活动通过专题分享、技艺演示与互动体验等环节，为中马两国非遗领域专家与传统匠人创造 交流机会，共同推动蜡染技术在跨文化交流中实现传承与创新。 在工作坊体验环节上，马来西亚蜡染匠人拉兹姆展示了马来西亚点蜡与染色工艺，刘晓蓉演示了中 国云南大理的传统扎染技法。参与者在专家指导下亲身体验制作过程，创造出各具特色的作品，沉浸式 感受中马手工艺的魅力。 此次工作坊是马来亚大学孔子学院促进中马手工艺文化交流的一次积极探索，期待通过传统工艺激 ...

登至同样位于平塘县的500米口径球面射电望远镜（FAST）景区高处，一口巨大的"锅"凝视着宇 宙，"中国天眼"令游客叹为观止。在FAST旁边建设的平塘县天文小镇，吸引了大量天文爱好者。贵州 在贵州平塘特大桥"天空之桥"服务区观景台，一对来自上海的游客夫妻"打卡"留影。 中国发展改革报社记者 | 季晓莉 连绵不绝的喀斯特地貌群山给本报记者留下关于贵州的第一印象。六大著名景点"黄小西吃晚饭"（黄果 树瀑布、荔波小七孔、西江千户苗寨、赤水丹霞、万峰林、梵净山）贵州游成为当地文旅新招牌。更加 丰富、多元、立体、原生态的文旅体验正在形成。 民族文化如何转化为经济效益？11月26日，记者走进黔东南州。这片苗族、侗族等少数民族的聚居地， 拥有丰富的非物质文化遗产，通过社区活化、文旅融合探索非遗活态传承新路径。到达凯里市这天恰逢 苗年节，苗侗风情园内绣里淘非遗集市灯火通明，刺绣、蜡染、银饰等琳琅满目的非遗产品，价格从20 元到数十万元不等，丰俭由人。淘里绣集市有抖音号，一场精彩的直播卖货就能卖出高达数十万元的商 品。 集市内有很多传统手工艺者，其中田文银做银饰20多年，是饰品绣片结合产品的创始人，材质为铜镀银 做旧工艺，产品 ...

Core Insights - The article highlights the unique charm and cultural richness of Kaili, a city in Guizhou, China, emphasizing its authentic local experiences and traditional crafts [1][4][22] Group 1: Cultural and Culinary Experience - Kaili is portrayed as a place where visitors can experience the true flavors of Guizhou, with local delicacies like sour soup fish and sour soup noodles being central to its culinary identity [3][21] - The city is described as a sensory journey, inviting travelers to slow down and immerse themselves in the local atmosphere, contrasting with the fast-paced tourist spots [3][15] Group 2: Traditional Crafts and Local Life - The article emphasizes the vibrant local markets where traditional crafts such as Miao embroidery and Dong wood carvings are showcased, reflecting the region's rich cultural heritage [16][19] - The daily life in Kaili is depicted as lively and engaging, with scenes of local interactions in markets and streets, showcasing a community that values simplicity and authenticity [4][20] Group 3: Artistic and Cinematic Atmosphere - Kaili's ambiance is likened to a slow-paced art film, particularly during rainy nights, creating a poetic and nostalgic atmosphere that resonates with the works of filmmaker Bi Gan [8][22] - The city is characterized by its unique visual and emotional landscape, where the interplay of light, sound, and local life creates a distinct "Kaili moment" that captivates visitors [14][22]

Core Insights - The "Village T" cultural practice, originating from Guizhou, China, has gained international recognition at the UN 2025 Social Forum, showcasing the integration of ethnic culture and modern fashion design [1] Group 1: Cultural Impact - "Village T" was initiated by Miao youth Gu Axin in the Qiandongnan Miao and Dong Autonomous Prefecture, aiming to celebrate and promote ethnic culture through fashion shows featuring local villagers [1] - Over 40 countries and regions have engaged with the "Village T" initiative, highlighting its global appeal and cultural significance [1] Group 2: Economic Development - The model of "Village T" effectively combines intangible cultural heritage with ecological tourism, contributing to sustainable development in rural areas [1] - The number of merchants at the "Xiu Li Tao" intangible cultural heritage market in Kaili has increased from 200 to 700, creating over 3,000 job opportunities [1]

Core Viewpoint - The event in Kaili City, Guizhou Province, showcases a variety of intangible cultural heritage products, attracting numerous visitors during the National Day holiday [2][3][5]. Summary by Category Event Description - The "Xiu Li Tao" intangible cultural heritage market in Kaili City features thousands of products, including embroidery, wax dyeing, and silver jewelry [2][3][5]. - The market includes both traditional items made by elder artisans and innovative designs that incorporate modern aesthetics [2][3][5]. Visitor Engagement - Many citizens and tourists are drawn to the market to explore and purchase unique cultural products during the National Day holiday [2][3][5].

Group 1 - Guizhou Province is actively promoting the protection of folk art copyrights to aid in the transmission and innovation of traditional culture, establishing a unique path for copyright protection that aligns with local realities [1] - The province has developed cultural and creative products that blend traditional and modern elements, making traditional culture a "new fashion" while continuously advancing copyright protection efforts [1][2] - Guizhou has established a copyright registration platform utilizing blockchain technology to provide efficient and secure services for folk art creators, enhancing copyright service capabilities [1][3] Group 2 - The province organizes regular activities such as live streaming sales, cloud exhibitions, and copyright protection forums, leveraging cultural exchange platforms to build the "Guizhou Copyright Brand" [2] - Guizhou is promoting folk art works like Miao embroidery and wax dyeing at international exhibitions to increase their visibility and influence [2] - The province has registered over 60,000 folk art works and conducted more than 280 copyright knowledge training sessions, supporting over 4,300 creative enterprises and individual studios [3] Group 3 - Guizhou aims to further integrate resources to strengthen the foundation of folk art copyright protection and enhance the value of folk art copyrights, showcasing the province's diverse ethnic culture on a larger stage [4]

Core Insights - The article highlights the importance of cultural confidence and its role in promoting economic and social development in rural areas, particularly in Guizhou province [3][5][6] Group 1: Economic Development - The tourism industry in Zhaoxing Dong Village has seen significant growth, with 1.027 million visitors in 2024, representing a 63.4% increase year-on-year [5] - The total tourism revenue reached 1.02 billion yuan, marking a 63.8% increase compared to the previous year [5] - The collective economic income of the village was 2.45 million yuan, with per capita disposable income around 41,600 yuan, reflecting a 12.3% year-on-year growth [5] Group 2: Cultural Heritage and Industry - The local wax dyeing cooperative achieved an order volume exceeding 8 million yuan last year, with a noticeable increase in offline orders and study groups since March [6] - Over the past decade, the cooperative has trained more than 3,000 artisans, positively impacting over 1,200 artisans from 123 villages [6] - The village has established over 400 specialty hotels, guesthouses, and restaurants, and nurtured more than 60 traditional handicraft enterprises, creating employment for over 2,000 villagers [7] Group 3: Government Support and Community Engagement - President Xi Jinping's visit and encouragement have motivated the local community to enhance their cultural confidence and strive for rural revitalization [5][7] - The community is actively engaging in various initiatives, including live-streaming teaching by elderly artisans and the establishment of professional cooperatives [7] - The emphasis on integrating cultural tourism is seen as a pathway to increase income and improve living standards for the villagers [7]

Core Viewpoint - The integration of digital technology is reshaping cultural consumption, enhancing traditional culture and driving growth in the cultural tourism market [1][3][5]. Group 1: Impact of Digital Technology on Cultural Consumption - The application of digital technologies such as virtual reality and artificial intelligence is creating immersive experiences that revitalize traditional culture and attract more visitors [3][5]. - During the 2024 "May Day" holiday, the Qingming Riverside Garden received 557,800 visitors and generated a total revenue of 75.0888 million yuan, marking increases of 44.28% and 47.55% respectively compared to the same period in 2023 [3]. Group 2: Innovation in Cultural Experiences - New immersive experiences, such as the VR cinema at Beijing's 798 Art District, are breaking the boundaries between reality and virtuality, offering diverse themes and interactive storytelling [4][5]. - The emergence of various immersive and interactive cultural consumption scenarios is creating new hotspots and growth points in the cultural tourism market [5][6]. Group 3: Personalization and Quality in Cultural Products - There is a growing demand for personalized and high-quality cultural products, driven by advancements in big data and AI technologies that allow for tailored consumer experiences [6][7]. - The content co-creation model is gaining popularity, as seen in creative design activities related to popular IPs, which enhance consumer engagement and drive sales of related cultural products [6]. Group 4: Growth of New Cultural Business Models - The rapid development of online cultural consumption is transforming the landscape, with digital platforms becoming primary channels for accessing cultural products and services [8]. - In 2024, the revenue of large-scale cultural and related industries reached 1,415.1 billion yuan, a 6% increase from the previous year, with 16 sub-sectors showing a 9.8% growth [8].