今年是"十四五"收官之年，也是巩固拓展脱贫攻坚成果同乡村振兴有效衔接五年过渡期的最后一年。系列报道《"县"在的幸福》，走进全国最后一批脱贫摘 帽县，聆听百姓家门口的幸福故事，看五年来经济社会高质量发展新图景。 位于贵州东南部的榕江县素有"黔省东南锁钥，苗疆第一要区"之称。月亮山腹地的苗乡侗寨不仅孕育了绚烂的民族文化，也诞生了活力四射的"村超"，精彩 赛事与多彩文化在这里交相辉映、联袂出圈，演绎了"现象级"的乡村嘉年华。当地特色民族文化与现代体育赛事的跨界融合，让历史悠久的传统手工技艺焕 发生机，成为绣娘们打开幸福生活的一把"金钥匙"。 吹响悠扬的芦笙，跳起欢快的舞蹈，不久前，榕江县兴华乡摆贝村的苗族同胞身着节日盛装欢庆苗族新年，来自省内外的游客相聚苗寨，领略了一场延续 600多年的文化盛宴。 2023年5月，榕江县"村超"足球联赛火热开赛，摆贝村将牯藏节的民俗活动带上了"村超"现场，村民们身着百鸟衣翩翩起舞的画面，吸引了赛场内外的目 光。摆贝村党支部书记刘正文感叹："摆贝，终于火了。所有的镜头都追着我们，一下子就火爆了，那一晚很多人就知道了摆贝这个地方。" 一时间短视频平台上，众多网友纷纷留言咨询如何购买百鸟 ...

Core Insights - The article highlights the integration of intangible cultural heritage (ICH) into modern life, showcasing how traditional crafts and practices are becoming part of daily experiences [1][2] - It emphasizes the transformation of ICH from being static artifacts in museums to dynamic elements in fashion, cuisine, and daily aesthetics [1][2] Group 1: Fashion and Cultural Expression - Traditional garments like Li brocade and Miao embroidery are showcased at fashion events, reflecting rich cultural heritage while appealing to modern aesthetics [1] - Young people are increasingly adopting modified traditional clothing styles, such as Hanfu, as a means of self-expression in urban settings [1] Group 2: Culinary Innovations - Restaurants featuring ICH techniques are gaining popularity, offering dishes that blend ancient recipes with modern tastes, such as low-sugar pastries in Suzhou and innovative tea snacks in Guangzhou [1] - These culinary innovations not only satisfy contemporary palates but also promote the cultural ethos of meticulous food preparation [1] Group 3: Cultural and Artistic Integration - Cultural and creative products derived from ICH are being integrated into everyday aesthetics, as seen in exhibitions at institutions like the Palace Museum and the application of traditional bamboo weaving in furniture design [1] - This integration creates new consumer experiences and ensures the transmission of traditional skills through practical use [1][2]

Group 1 - The core idea of the articles revolves around the role of cultural commissioners in promoting rural revitalization through cultural activities and initiatives [1][2][3] - Cultural commissioners, consisting of professionals from universities, media, and art institutions, have organized over 10,000 cultural events and formed thousands of local artistic teams in rural areas [1] - The Ministry of Culture and Tourism, along with other departments, has issued guidelines to empower rural economic and social development through cultural industries, introducing the cultural commissioner system [1][3] Group 2 - Cultural commissioners are tasked with integrating traditional Chinese culture with modern needs, leading to innovative cultural expressions and increased community engagement [2] - Successful examples include the revitalization of intangible cultural heritage through interactive experiences and the incorporation of contemporary themes into traditional performances [2] - Cultural commissioners are also instrumental in injecting vitality into rural industries by developing unique cultural tourism projects and promoting local craftsmanship [3] Group 3 - The diversity of cultural resources in rural areas presents both opportunities and challenges, with some regions lacking artistic talent while others struggle with promotion [3][4] - There is a need for tailored approaches that respect local characteristics and avoid one-size-fits-all assessments, emphasizing the importance of government support and collaboration [4] - Continuous innovation and cross-disciplinary integration are essential for cultural commissioners to effectively meet the evolving demands of rural communities [4]

Core Insights - The article highlights the success of a local designer, Jiao Hongxiu, in revitalizing traditional Miao embroidery by integrating modern design elements, leading to significant market demand and recognition [1][2]. Group 1: Company Development - Jiao Hongxiu established her personal studio in 2018, which combines ethnic characteristics with modern fashion, gaining popularity among consumers [2]. - In 2021, she relocated her studio back to her hometown to involve local villagers in the production process, reducing costs and improving efficiency [2]. - The studio has transformed local idle houses into workshops, allowing local artisans to earn an average of over 2,000 yuan per month [5]. Group 2: Community Impact - Jiao Hongxiu has trained over 1,000 local artisans, directly helping 20 women develop their own courtyard economies, with each earning an additional 3,000 yuan annually [3][5]. - The initiative has led to increased enthusiasm among local artisans, with the village's reputation for Miao embroidery growing significantly [5]. Group 3: Future Plans - Jiao Hongxiu plans to expand her initiatives by offering live-streaming training and immersive study courses to promote Miao embroidery and reach a broader audience [5].