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香港旅游热度持续攀升 旅游类小程序在港活跃用户增长超一倍
Guang Zhou Ri Bao· 2025-08-02 15:27
Group 1 - Tencent WeChat collaborates with the Hong Kong Tourism Board to launch the "Hong Kong · Myriad" city branding initiative, aiming to explore new tourism experiences in Hong Kong and deepen cultural integration in the Greater Bay Area [1] - The event gathered over a hundred video creators, celebrities, and cultural tourism experts to highlight Hong Kong's diverse cultural heritage and enhance the city's tourism experience [1] - The Hong Kong Tourism Board emphasizes the importance of personal experience in promoting tourism, inviting creators to immerse themselves in the city's multifaceted nature [1] Group 2 - The WeChat video platform has seen a growing number of creators sharing vibrant aspects of Hong Kong life, such as food and family activities, which has increased their visibility [2] - The platform has effectively broken language barriers, allowing for a more diverse representation of Hong Kong stories and culture [2] Group 3 - Hong Kong is enhancing the visitor experience for mainland tourists by integrating digital infrastructure, including WeChat Pay and mini-programs for seamless transactions at popular attractions [3] - Data shows that since July, the number of users and transaction amounts for transportation-related mini-programs in Hong Kong have more than doubled compared to the previous year [3] - The introduction of features like the "Taxi Payment Code" allows tourists to pay taxi fares via WeChat, improving convenience and connectivity in the region [3]