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香港旅游热度持续攀升 旅游类小程序在港活跃用户增长超一倍
Guang Zhou Ri Bao· 2025-08-02 15:27
Group 1 - Tencent WeChat collaborates with the Hong Kong Tourism Board to launch the "Hong Kong · Myriad" city branding initiative, aiming to explore new tourism experiences in Hong Kong and deepen cultural integration in the Greater Bay Area [1] - The event gathered over a hundred video creators, celebrities, and cultural tourism experts to highlight Hong Kong's diverse cultural heritage and enhance the city's tourism experience [1] - The Hong Kong Tourism Board emphasizes the importance of personal experience in promoting tourism, inviting creators to immerse themselves in the city's multifaceted nature [1] Group 2 - The WeChat video platform has seen a growing number of creators sharing vibrant aspects of Hong Kong life, such as food and family activities, which has increased their visibility [2] - The platform has effectively broken language barriers, allowing for a more diverse representation of Hong Kong stories and culture [2] Group 3 - Hong Kong is enhancing the visitor experience for mainland tourists by integrating digital infrastructure, including WeChat Pay and mini-programs for seamless transactions at popular attractions [3] - Data shows that since July, the number of users and transaction amounts for transportation-related mini-programs in Hong Kong have more than doubled compared to the previous year [3] - The introduction of features like the "Taxi Payment Code" allows tourists to pay taxi fares via WeChat, improving convenience and connectivity in the region [3]
微信支付联合港铁推出“同行码”功能 支持最多三人刷码过闸
Zheng Quan Ri Bao· 2025-04-28 10:55
Core Points - WeChat Pay and WeChat HK Dollar Wallet have upgraded the "Ride Code" mini-program to introduce the "Companion Code" feature, enhancing public transport service efficiency for mainland visitors and local users in Hong Kong [1][2] - The "Companion Code" allows passengers to swipe for up to two companions, facilitating easier travel for elderly or young children, thus significantly reducing ticket purchasing time and procedures [2] Group 1 - The "Companion Code" feature can be activated by switching the region to Hong Kong in the WeChat mini-program, allowing users to generate a code for up to two companions [1] - The fare for companions will be deducted from the main user's WeChat Pay wallet, streamlining the payment process and converting Hong Kong dollars to Renminbi at real-time exchange rates [1] - The "Ride Code" mini-program currently covers major public transport options in Hong Kong, including MTR, Citybus, and others, enhancing the travel experience for families [1] Group 2 - The upgrade aims to improve the travel experience for both mainland tourists and local residents, making it easier for groups to travel together [2] - The "Companion Code" feature is designed to facilitate smoother transit for families, particularly benefiting those traveling with children or elderly individuals [2]