全文阅读时长约17分钟 Poul：首先要说的是，Mars 本身就是一家长期坚持"原则"的公司。我们有五项核心原则——质量、责任、互惠、效率和自由。这些原则不仅写在纸上， 更深深融入了企业的历史、文化和日常经营。这种基础，让我们在谈论"使命"时，并不是在做一件陌生的事。但把使命放到战略和决策的中心，是一次全 新的尝试。 Petcare 早在 2009 年就提出了使命——"为宠物创造更美好的世界"。那时候，它只是写在墙上、印在名片上，并没有真正改变我们的运作方式。直到 2015 年，我们才把使命正式融入战略，让它成为业务的核心。Mars 内部有一套战略模型框架"OGSM"，即目的（Objective）、目标（Goals）、策略 （Strategy）和衡量（Measures）。当时我们把"使命"直接设定为 Petcare 板块的最高目标，让它不再是挂在嘴上的口号，而是所有战略和决策的起点。 把使命放到核心后，我们意识到：宠物和宠物主在不同阶段的需求差别巨大。如果我们要真正做到"为宠物创造更美好的世界"，就必须深入理解这些需 求，并想办法解决它们。这种思路不仅改变了我们的业务组合，也改变了各业务单元的运营方式。 我们 ...

Core Insights - The eighth Royal Veterinarian Conference, organized by Royal Canin (Shanghai) Co., Ltd. and the Chinese Veterinary Association, focused on key topics such as breakthroughs in pet diagnosis and nutrition, and advanced hospital management, promoting sustainable development in China's pet healthcare industry [1] Group 1: Industry Development - The pet economy in China is experiencing robust growth, with a shift towards comprehensive health management and specialized services in pet medical care [1] - Precision nutrition, based on individual health needs and physiological characteristics of pets, plays a crucial role in disease prevention, recovery promotion, and quality of life enhancement [1] Group 2: Company Initiatives - Royal Canin has been active in China for 30 years, continuously introducing cutting-edge precision nutrition solutions and supporting the growth of veterinary professionals through various educational activities [1] - The company aims to further collaborate with veterinarians to advance the development of the pet economy in the future [1] - A presentation titled "Royal Nutrition New Path: Resonance of Precision Value" was delivered at the conference, reflecting on Royal Canin's deep engagement in China and future nutritional strategy [1]