Core Insights - The company reported a revenue of 1.764 billion yuan for H1 2025, representing a year-on-year increase of 15.1%, with a net profit attributable to shareholders of 188 million yuan, up 4.6% year-on-year [1] - In Q2 2025, the company achieved a revenue of 768 million yuan, a slight increase of 0.2% year-on-year, but the net profit attributable to shareholders decreased by 25.5% to 57 million yuan [1] Revenue Breakdown - The core five provinces generated a revenue of 704 million yuan in H1 2025, a year-on-year increase of 13.7%, with Q2 revenue at 300 million yuan, up 3.9% [2] - The peripheral markets saw accelerated growth, with H1 2025 revenue reaching 430 million yuan, a significant increase of 124.2%, and Q2 revenue at 183 million yuan, up 122.9% [2] E-commerce Performance - E-commerce revenue for H1 2025 was 592 million yuan, down 9.4% year-on-year, with Q2 revenue at 269 million yuan, a decline of 23.4% [2] - The company faced short-term performance pressure due to public sentiment affecting the e-commerce channel, particularly on platforms like Tmall, while Douyin maintained the largest share [2] Product and Channel Strategy - The company's health product series accounted for over 50% of revenue in H1 2025, with the new probiotic series contributing to improved unit price and gross margin [3] - The company plans to promote new organic cotton and Vitamin E products in H2 2025, expecting further price increases [3] Profitability and Cash Flow - In Q2 2025, the company reported a gross margin of 53.14% and a net profit margin of 7.47%, with sales, management, and R&D expense ratios showing slight increases [3] - Operating cash flow for Q2 2025 was 61 million yuan, a decrease of 32 million yuan year-on-year [3] Profit Forecast - The company forecasts net profits attributable to shareholders of 350 million yuan, 460 million yuan, and 590 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 36.5X, 27.8X, and 21.6X [3]

Investment Rating - The report does not provide a specific investment rating for the company [1] Core Insights - The company reported a revenue of 1.764 billion yuan in H1 2025, representing a year-on-year increase of 15.1%, with a net profit attributable to the parent company of 188 million yuan, up 4.6% year-on-year [1] - The company's offline channels continue to show strong growth, particularly in non-core regions, while online sales are experiencing temporary pressure due to public sentiment [2] - The e-commerce segment faced challenges, with revenue declining by 9.4% year-on-year in H1 2025, but recovery is expected in H2 2025 as the company optimizes its e-commerce strategy [3] - New product launches are expected to enhance product structure and improve gross margins, with significant growth anticipated in the instant retail channel [3] Financial Performance Summary - In H1 2025, offline channel revenue reached 1.133 billion yuan, a year-on-year increase of 39.8%, while the core five provinces generated 704 million yuan, up 13.7% year-on-year [2] - The company’s gross margin for Q2 2025 was 53.14%, with a net profit margin of 7.47%, reflecting a slight decline compared to the previous year [4] - The forecast for net profit attributable to the parent company for 2025-2027 is 350 million, 460 million, and 590 million yuan, respectively, with corresponding P/E ratios of 36.5X, 27.8X, and 21.6X [4][7]

Summary of Baia Co., Ltd. Conference Call Company Overview - **Company**: Baia Co., Ltd. - **Industry**: Sanitary products, specifically focusing on women's hygiene products Key Points and Arguments Recovery from Pandemic Impact - Baia Co., Ltd. has restored platform data to pre-pandemic levels through increased expenditure and adjusted marketing strategies, with Douyin leading, followed by Tmall and Pinduoduo [2][3] - The company plans to leverage the 618 shopping festival to eliminate the impact of two rounds of the pandemic and normalize e-commerce operations [3][27] Offline Business Performance - The offline business has been less affected by the pandemic, maintaining stable operations and expanding nationally as planned [5][7] - Seasonal sales fluctuations were noted, with strong performance during the Women's Day and Double Eleven events, while the second and third quarters are expected to be relatively flat [5][6] Inventory Management - The overlap of Women's Day and the 315 public opinion incident affected distributor inventory levels, but overall inventory has gradually returned to normal [5][6] - The company maintains low inventory in new regions to control risks, while the Sichuan-Chongqing region has higher inventory due to faster sales [6][7] Market Competition - The sanitary napkin market is highly competitive, with some brands exiting and new entrants emerging, leading to a revised expectation for overall e-commerce growth [10][11] - Consumer loyalty is strong, making it difficult for new brands to gain traction quickly [10] Product Differentiation - Baia Co., Ltd. emphasizes product differentiation through technical specifications and added value, such as probiotic products and organic cotton lines [11][12] - The company plans to continue iterating existing products and launching new ones annually to meet consumer demand [12][13] Channel Strategy - The company is focusing on offline channel expansion, particularly in new regions, while maintaining a strong online presence [4][8] - The profitability of various channels varies, with Douyin currently being the only loss-making channel, while offline channels are expected to achieve a net profit margin of around 20% [15][22] Regional Performance - The Sichuan-Chongqing region saw a 30% year-on-year growth in Q1, with expectations for high single-digit growth for the year [18] - The company anticipates that the Guangdong region will achieve breakeven in the second half of the year, with continued high growth [17] Future Outlook - The company aims for a 30% annual growth rate, with a revenue target exceeding 4 billion yuan for the year [27] - The 618 shopping festival is seen as a critical period for recovery, with plans to reassess annual targets post-event [27] Challenges and Risks - The ongoing U.S.-China tariff situation may impact raw material costs, but the company has made preparations to mitigate these effects [20] - The competitive landscape is expected to remain challenging, particularly with the entry of new brands and the need for effective marketing strategies [10][25] Conclusion - Baia Co., Ltd. is strategically positioned to recover from pandemic impacts and capitalize on market opportunities through a combination of online and offline strategies, product innovation, and careful inventory management. The company remains optimistic about achieving its growth targets despite competitive pressures and market challenges.