Core Viewpoint - The launch of the AI-powered salt knowledge assistant "Salt Awareness" by Xue Tian Salt Industry Group aims to provide consumers with personalized salt consumption guidance and recommendations, enhancing public understanding of healthy salt usage through technology [1][6]. Group 1: Technology and Innovation - "Salt Awareness" utilizes the Deep Seek model, incorporating natural language processing and intent recognition to create a comprehensive knowledge base on salt and healthy diets [1][2]. - The AI assistant is designed to transform fragmented and often inaccurate information about salt into authoritative dietary advice, supported by guidelines from reputable organizations such as the Chinese Nutrition Society and the National Health Commission [2][6]. Group 2: User-Centric Approach - The assistant helps users create a personalized "health profile" based on their health information and dietary preferences, facilitating precise salt selection and usage [3]. - "Salt Awareness" offers tailored dietary management and meal planning, aligning with national health initiatives to reduce salt intake and promote balanced nutrition [3][4]. Group 3: Consumer Engagement - The AI assistant enhances the shopping experience by allowing users to scan products and receive instant information through image recognition and audio explanations, significantly reducing decision-making time [4]. - The interactive and engaging nature of "Salt Awareness" aims to make scientific knowledge accessible and enjoyable, transforming complex dietary information into relatable content [4][6].

Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]