Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]

转自：新华财经 编辑：赵鼎 此次活动中，最受瞩目的当属"雪天盐·三餐四季"家庭装新品。它将自然钙盐、生态井矿盐、天然湖盐 与海藻碘低钠盐精妙搭配，既能满足煎炒、凉拌、煲汤等多样烹饪场景的调味需要，又能适配全家人不 同的健康诉求，真正诠释"一盐藏四季，三餐韵百味"。无论是追求食材本味的轻食主义者，还是关注家 人健康的厨房掌勺人，都能在这套产品中找到合适选择，为一日三餐增添健康与美味。 为了让健康理念更广泛传播，雪天盐业与中南大学湘雅医院副研究员祝晟共创健康Rap《LESS IS MORE》，以年轻人喜爱的潮流方式传播减盐理念。活动当日，长沙地铁1－6号线、公交及磁浮列车的 19070块屏幕上，提前展示包括雪天盐在内的联合公益广告，并同步播放活动盛况。此外，国家一级健 康管理师王佳林、省国民营养创新联合会李栋等专家做客雪天直播间，科普"三餐四季"新品，引发粉丝 持续关注。活动期间，雪天盐业长沙分公司展位生态盐、低钠盐以及海藻碘盐等多批次产品售空并紧急 补货，市场反响热烈。 从"营养周"到"健康年"，雪天盐业全面布局"减盐减油"健康事业。不仅开展社区、学校、乡村、餐厅、 超市、医院等"六进"行动和科普讲座，还将在全 ...

转自：新华财经 2025年5月15日是全国第32个"5·15防治碘缺乏病日"。为积极践行健康中国战略，科普防治碘缺乏病的重要性，雪天盐业集团股份有限公司围绕"持续科学补 碘 推动健康发展"主题，在全国范围内广泛开展公益宣传活动，以实际行动践行国有企业社会责任。 盐，作为"百味之首"，是家家户户不可或缺的日常必需品。碘元素被誉为人体"智力元素"，在维持甲状腺功能、助力生长发育和智力发育中作用显著。我国 通过推行以食盐加碘为主的综合防治措施，在碘缺乏病防治工作中取得了世界瞩目的成就。 据了解，雪天盐业正在各地卫健委、疾控、市场监督管理等部门指导下，陆续开展"防治碘缺乏病日"系列宣传活动，彰显国企责任担当。其中，湘东分公司 联合当地疾控中心推进科学补碘"五进"活动，在学校、城市广场开展盐知识科普与5·15宣传，讲解食盐加碘知识；湘南分公司联合疾控中心、市场监督管理 局，在大型商超、社区广场设置科普展台，展示雪天盐业优质碘盐样品，发放宣传赠品，传递"小碘盐，大健康"理念；湘北分公司联合疾控中心、市场监督 管理局等部门，通过主题展板、宣传手册、专家咨询等形式开展宣传活动，现场解答科学补碘疑问并指导真假碘盐鉴别方法；东南 ...