Core Insights - The launch of Shanghai's first customized low-altitude sightseeing route signifies a new trend in tourism, combining low-altitude experiences with cultural tourism, with significant market potential projected to exceed 200 billion yuan by 2030 [1][6] Group 1: Market Potential - The low-altitude tourism market has an estimated potential customer base of around 400 million, indicating substantial growth opportunities [1] - The industry is expected to surpass a market size of 200 billion yuan by 2030, showcasing considerable economic potential [1][6] Group 2: Challenges in Development - New sightseeing routes face challenges such as difficulty in booking due to a lack of fixed flight schedules and the need to meet minimum passenger requirements [2] - The operational costs of helicopter sightseeing are relatively high, which contributes to the difficulty in attracting customers and maintaining profitability [3] Group 3: Consumer Behavior - Many consumers view helicopter sightseeing as a one-time experience, leading to low repeat purchase rates, which poses a challenge for sustaining business [3] - The unique perspective and experience offered by helicopter tours are appealing, but the transient nature of consumer interest limits long-term engagement [3] Group 4: Innovative Solutions - The integration of IP empowerment and cross-industry experiences can enhance customer engagement and retention, creating new consumption scenarios [4][5] - Initiatives such as combining helicopter tours with other activities (e.g., paragliding, coastal vacations) have been implemented to diversify the experience and increase customer loyalty [5] Group 5: Policy and Future Outlook - The government has recognized low-altitude economy as a core component of new productive forces, with over 30 provinces expected to introduce supportive policies by 2025 [6] - The low-altitude tourism sector is evolving into a comprehensive economic ecosystem, integrating various aerial and ground-based tourism experiences to stimulate consumer spending across multiple sectors [6]

近年来，"低空经济"持续火热。2024年，"低空经济"首次被写入政府工作报告。全国各地纷纷布局低空 经济产业，力图在全球竞争中抢占先机。 作为"低空经济第一城"，深圳通过"顶层立法+区域试点+全链支持"的政策矩阵，构建全球领先的低空经 济生态体系。前海—蛇口低空经济先导区作为南山区低空经济产业的重要抓手，不断探索建设新型低空 基础设施，布局多元应用场景，产业发展地图徐徐铺开。 近日，招商蛇口联合中信海直、中国电信，在前海—蛇口低空经济先导区"空中看蛇口"直升机观光航线 首飞，并将实现常态化运营。 区。 "蛇口造，蛇口飞"，价值工厂携手先锋企业实现双向奔赴 低空经济，涵盖低空基础设施建设、低空航空器研发制造、低空运营服务、低空飞行综合保障等领域的 综合性经济形态，具有产业链条长、技术资金密集度高、服务领域广、带动作用强等特点。 作为招商蛇口旗下的产业发展综合平台，招商产园持续深耕园区开发与运营。基于前海—蛇口低空经济 主题产业园区的综合优势及产业基础，招商产园旗下的价值工厂积极规划项目整体空间布局，将分期逐 步打造五大多功能空间分区：低空产业综合创新区、低空制造及维修保养区、低空制造及检验检测区、 研发设计及适 ...