Group 1 - As of June 2025, Beijing will have 245 registered museums and 56 quasi-museums, the highest number among all cities in China [1] - In 2024, Beijing will implement the "Beijing Museum City Construction and Development Plan (2024-2035)", which includes funding support for social forces to establish and operate museums, promoting diversified development [1] - During the Spring Festival, Qingming, and Dragon Boat Festival, a total of 307 cultural activities were held across the city's museums, attracting 4.0165 million visitors and generating a total revenue of 86.7481 million yuan from ticket sales and cultural products [1] Group 2 - From May 18 to early October 2025, Beijing will host the first "Beijing Museum Season", featuring monthly themed activities including exhibitions, technology, cultural creativity, and educational events [2] - The "Exhibition + Cultural Creativity + Arts + Tourism" model is being explored, with the Beijing Grand Canal Museum's exhibition attracting 108,534 visitors and generating 10.649 million yuan in ticket and cultural product revenue [2] - The "Museum First Lesson" initiative and related curriculum guidelines have been developed to enhance the integration of museums and school education, promoting a brand for museum-school collaboration [2][3]

Core Viewpoint - The "See the Yin and Shang" exhibition at the Beijing Grand Canal Museum showcases 338 precious artifacts from the Shang Dynasty, highlighting the cultural significance and historical context of the Shang civilization in early Chinese history [10][11]. Group 1: Exhibition Overview - The exhibition is part of the "Origin of Chinese Civilization" series and is the largest Shang Dynasty exhibition in recent years, featuring artifacts from 28 archaeological and cultural institutions [10][11]. - It includes significant archaeological discoveries and artifacts, with many items being exhibited in Beijing for the first time [11]. Group 2: Artifacts and Cultural Insights - The exhibition is divided into four sections, illustrating the Shang Dynasty's production, lifestyle, social organization, and spiritual world [11]. - Notable artifacts include a small clay figure from the Yin Ruins, which provides insights into the appearance of Shang people [12]. - The exhibition features the only intact royal tomb of a Shang Dynasty member, the tomb of Fu Hao, which contains 1,928 artifacts, showcasing her multifaceted identity as a queen, military leader, and priestess [12][13]. Group 3: Cultural Influence and Legacy - The Shang Dynasty's cultural influence extended across a vast area, from Shandong in the east to Shaanxi in the west, and from the Yangtze River in the south to the Great Wall in the north [15]. - The exhibition highlights the extensive material and cultural exchanges between the Shang and northern pastoral regions, evidenced by artifacts found in various archaeological sites [15][16]. Group 4: Archaeological Discoveries - The exhibition includes artifacts from significant archaeological sites, such as the Panlongcheng site, which reflects the deep cultural penetration of Central Plains rituals into the region [17]. - The Zhaigou site in Shaanxi, recognized as a major late Shang settlement, showcases a variety of artifacts, including bronze, jade, and ivory items [18]. Group 5: Educational and Cultural Engagement - The exhibition features a virtual reality space called "Oracle Bone Cloud," along with various cultural products and educational activities designed to enhance visitor engagement with Shang civilization [20].

5月15日，记者从北京市人民政府新闻办公室召开的新闻发布会上获悉，19日即将重磅开展的"看·见殷 商"展涵盖8处10次"全国十大考古新发现"成果，不少展品是首次进京亮相。展览还设置彩蛋，展出《哪 吒2》涉及的文物原型。 不少展品为首次进京亮相 展览借助科技手段，开辟"甲骨风云"XR大空间沉浸展示空间，集视觉、听觉、嗅觉、味觉、触觉五感 为一体的虚拟现实技术，还原大邑商历史场景及甲骨文诞生背景，传递汉字文化价值；佩戴MR设备， 犹如现实中一样可以"拿起"文物仔细赏玩，亲身体验古代的铸造工艺；展览还开发全国首个融合体积视 频（真人录制拍摄）+仿真体感地板（地面体感仿真系统）+气味系统（嗅觉仿真系统）的VR技术，佩 戴VR头盔，可以行走于殷都祭坛，亲手触摸动态甲骨文，化身商代战士，守护商代文明。 在文创开发方面，特邀多位设计师设计推出极具特色的"殷商主题"系列文化创意产品。目前首批上线文 创已达 280余种，是北京对单一展览投入文创产品数量最多的一次，包括饕餮纹岩画和青铜器版画化身 为3D礼纸包装、立体折纸青铜人像等。针对年轻观众，除了玩之外还有美食，开发了手工gelato冰淇淋 等创意产品。 "看·见殷商"展全景 ...