Group 1 - The World Brand Lab held the 22nd World Brand Conference in Beijing on June 18, where the 2025 "China's 500 Most Valuable Brands" list was released, highlighting the strong brand momentum of Guizhou Zhenjiu, which has been included for four consecutive years and ranked third among sauce liquor brands [1][2] - Guizhou Zhenjiu has seen its brand value increase by 67.8%, rising from 375th in 2022 to 354th in 2025, maintaining its position as the third-ranked sauce liquor brand, following Moutai and Langjiu [2][3] - Founded in 1975, Guizhou Zhenjiu is rooted in the core production area of sauce-flavored liquor in Zunyi, Guizhou, and is projected to be the fourth largest sauce liquor company in China by revenue in 2024, as well as the largest private liquor enterprise in Guizhou [5] Group 2 - Guizhou Zhenjiu has transformed from a channel-driven to a brand-driven development model, with its products like Zhen Fifteen and Zhen Thirty becoming market leaders, and the recently launched strategic product "Da Zhen·Zhen Jiu" catering to consumer demands for quality and value [7] - On June 16, Zhenjiu Lidu Group, with Zhenjiu as its flagship brand, appointed young actor Yao Anna as the "Cultural Heritage Ambassador," reflecting the brand's commitment to cultural responsibility and enhancing its brand value [9]