受访企业结合自身行业属性，提出短视频营销过程中面临的实际需求与难点，双方围绕企业短视频内容策划、账号运营、效果转化等关键环节进行探讨、 交流。 因前期"企业短视频营销破局实战训练营"参会企业家反响热烈，9月19日，潍坊东方企业家俱乐部（以下简称"俱乐部"）对接山东北方文化艺术品有限公 司、潍坊蓝城桃李奔月小镇置业有限公司等企业进行走访活动，助力短视频营销服务落地，山东北方文化艺术品有限公司董事长张光文、潍坊蓝城桃李奔 月小镇置业有限公司总经理周瑞玲等做热情接待。 潍坊东方企业家俱乐部理事长王大威，潍坊市融媒体中心智创空间工作室书记房振文，俱乐部执行秘书长张帅帅等参与走访，本次走访特邀 《暴利抖音营销体系》创始人、深圳电视台《寻找未来独角兽》座客嘉宾蒲金老师参与指导交流。 俱乐部理事长王大威表示，此系列走访是俱乐部 "实战训练营 + 实地对接" 服务模式的延伸，旨在通过 "专家诊断 + 精准匹配"，帮助企业解决训练营后仍 存在的落地难题。俱乐部后续将持续聚焦企业数字化营销需求，整合内容策划、流量运营、媒体宣发等资源，助力潍坊本土企业借短视频东风实现品牌升 级与业绩增长，为区域经济高质量发展注入新动能。 ...

在5G技术普及与用户习惯变迁的双重驱动下，短视频已渗透至社会生活的各个维度。从抖音电商GMV突破万亿到快手"可灵"AI视频生成模型引发行业震 动，短视频运营已从野蛮生长阶段进入精细化运营时代。今天，就让短视频新媒体运营实战专家张伽赫，带我们走进短视频运营的世界，揭开他们神秘的面 纱。 张珈赫，东莞绳木传媒创始人。2019年开始投入短视频板块，全网孵化200家的创始人账号，单账号曝光一个月累计曝光1000万播放量，单条视频创下百万 爆款流量。绳木短视频公司擅长捕捉热点，结合品牌特色，为客户提供创新的短视频创意策划服务。公司拥有专业的拍摄团队和后期制作设备，能够制作高 质量的短视频内容，满足不同平台的需求。 一、营销模式演进洞察 张珈赫提出营销模式经历了从"坐商1.0"到"播商5.0"的迭代： 传统坐商（线下实体店区域化经营）→电商2.0（互联网商品销售）→网商3.0（低成本全网开店）→微商4.0（移动社交电商）→播商5.0（短视频/直播IP化 营销）。 他强调当前企业必须抓住"播商"红利，通过短视频构建品牌IP，实现全域流量转化。 二、绳木传媒的抖音运营体系 制作：涵盖拍摄布光、剪辑技术（参考教材中商品摄影与后 ...

Core Insights - The manufacturing industry is facing unprecedented opportunities and challenges in the digital era, with a focus on leveraging the internet and new media for growth and breakthroughs [1] - The event titled "New Engines for Growth in Manufacturing Plants" held in Xiangyang brought together industry representatives and experts to share knowledge and experiences [1][8] Event Overview - The event took place from August 16 to 17, 2025, attracting representatives from over 20 provinces and cities, showcasing strong industry influence [1] - More than 60 internet co-founders and over 100 experts with extensive experience in short video marketing participated, sharing valuable insights and practical guidance for manufacturing companies [1][2] Key Presentations - CEO Gao Lei from Hubei Yuntao Information Technology Co., Ltd. discussed innovative short video marketing strategies tailored for the industrial sector, emphasizing the importance of high-quality content and platform algorithms [2] - Yan Baolong from Xi'an Mingzan Information Technology Co., Ltd. presented on AI-driven short video matrix strategies, highlighting techniques for content planning and overseas marketing through Google SEO optimization [4][5] - Zhang Yawei from Xinxiang Yundu Network Technology Co., Ltd. focused on Douyin advertising strategies, detailing account setup, budget allocation, and creative production to maximize advertising effectiveness [6] - Liang Shuicai from Chengdu Dehuiyuan Network Technology Co., Ltd. shared insights on GEO technology for local market expansion, discussing data collection, analysis, and targeted marketing strategies [7] Impact and Future Outlook - The event provided a platform for manufacturing companies to learn and exchange ideas, equipping them with practical skills for short video marketing and overseas market expansion [8] - The insights gained from the event are expected to drive innovation and adaptation in the manufacturing sector, contributing to high-quality development in the industry [8]