Workflow
短途休闲游
icon
Search documents
让假日经济成为激活消费的新引擎
Sou Hu Cai Jing· 2025-12-18 23:45
图片由人机协同生成 编者按 从北方的"雪假"到南方的"春秋假",打破传统寒暑假边界的特色假期,以多元形态重塑教育与生活的联 结。从多部门联合推出优惠政策、优化交通服务,到企业创新产品,再到弹性休假制度为亲子陪伴保驾 护航,特色假期的落地离不开多方合力。这既体现了教育理念的革新,也激活了"假期经济"的潜力,为 释放服务消费潜力、推动高质量发展注入了持久动力。 近年来,关于"春秋假""雪假"等假期的讨论在不少地方持续升温。从多地中小学探索放春假、秋假,到 北方部分地区结合冰雪资源安排"雪假",假期调整不再只是教育系统内部的安排,而逐渐被置于更大的 现实背景中加以审视。在稳增长、扩内需的当下,如何通过更合理的时间安排,激活被压抑或分散的消 费潜力,被寄予了更多期待。 长期以来,居民假期消费在时间分布上高度依赖春节、国庆等长假,需求集中释放的同时,也带来了人 流拥堵、价格上涨和体验下降等问题。相比之下,通过更加均衡地安排休闲时间,让消费在一年中有更 多平稳释放的节点,有助于改善服务消费的节奏和结构。"春秋假""雪假"等假期,正是在这种现实需求 中,逐渐被视为一种值得探索的路径。 更值得关注的是,这种变化并不是简单"多 ...
端午小长假出行市场稳步增长 短途休闲游占据主导地位
Group 1: Domestic Travel Trends - During the Dragon Boat Festival holiday, short-distance leisure travel dominated, with domestic surrounding and local travel accounting for 64% of the total [1] - Popular destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, Suzhou, Guangzhou, Beijing, Tianjin, Jinan, Chengdu, and Huzhou [1] - Hotel prices in popular travel locations like Guangzhou, Chengdu, and Chongqing were over 30% lower compared to the May Day holiday and about 20% lower than during the summer [1] Group 2: Inbound and Outbound Travel - Outbound travel saw a surge, with popular destinations including Japan, Hong Kong, South Korea, Thailand, and Malaysia, all within a 3-hour flight radius [2] - Orders for inbound travel increased by nearly 90% year-on-year, with top destinations being Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Qingdao, Xi'an, and Kunming [2] - The gross merchandise value (GMV) of entrance tickets for popular inbound attractions grew over 1.5 times compared to last year, with natural scenic spots being highly favored [2] Group 3: Cultural and Sports Events - The inaugural Jiangsu Province City Football League became a popular cultural tourism IP during the holiday, attracting significant attention from fans and tourists [3] - Various cities combined the football matches with promotional packages like "ticket + dining" and "ticket + scenic spots," enhancing local consumption in dining, accommodation, and tourism [3]