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海南文旅市场亮出特色“消费名片” 旅游消费活力不断增强
Yang Shi Wang· 2025-12-20 07:52
央视网消息:近年来,海南文旅产业规模和质量持续提升,旅游消费活力不断增强。在海南自贸港相关政策推动下,国际旅游消 费中心建设有哪些新进展?全岛封关运作又将带来哪些变化?来看记者对海南省旅游和文化广电体育厅厅长陈铁军的采访。 近年来,海南加快推进国际旅游消费中心建设,全省旅游业总收入从2018年的950.16亿元增长到2024年的2040.14亿元,实现规模 翻倍。旅游业对GDP的综合贡献率由2018年的27.3%提升到2024年的33.4%。 海南省旅游和文化广电体育厅厅长 陈铁军:"免税购物""高端医疗""留学海南"三张消费名片实现能级跃升。优质旅游产品供给更 加丰富,免税购物、航天研学、康养度假、文旅演艺等特色业态蓬勃发展,满足了游客多元化、高品质的消费需求。 截至2025年11月,海南省累计开通境外客运航线82条,覆盖俄语区核心城市、东南亚主要客源地及港澳台地区,欧美远程航线已 开通5条。 总台央视记者:随着海南自贸港启动全岛封关运作,未来在人员自由进出便利方面将进入怎样的新阶段? 海南省旅游和文化广电体育厅厅长 陈铁军:人员进出自由便利将进入"政策更优、流程更畅、体验更佳"的新阶段。当前推进重 点一是 ...
海南入境游热度持续攀升 将深入推进国际旅游消费中心建设
Zhong Guo Xin Wen Wang· 2025-12-02 03:02
Core Insights - Hainan's inbound tourism continues to rise, with 4.4686 million overnight visitors from January to October 2025, marking a 58.7% year-on-year increase [1] - The total revenue from Hainan's tourism industry has doubled from 95.016 billion yuan in 2018 to 204.014 billion yuan in 2024, showcasing strong market vitality and growth resilience [1] - The contribution of tourism to Hainan's GDP has increased from 27.3% in 2018 to 33.4% in 2024, indicating a significant enhancement in the tourism sector's economic impact [2] Tourism Development Strategies - Hainan aims to enhance its international tourism consumption center by developing super brands and promoting "shopping in Hainan" as a new international trend [2] - The province plans to diversify high-quality tourism products, focusing on unique offerings that reflect Hainan's identity, including cultural performances and digital consumption [2] - Hainan will upgrade various tourism consumption scenarios, including dining, shopping, and entertainment, while promoting night economy and experience-based consumption [2] Infrastructure and Product Offerings - New tourism products such as the Ring Island Tourism Road and the Tropical Rainforest National Park Tourism Road have gained popularity, catering to diverse and high-quality consumer demands [2] - Hainan's duty-free sales account for over 8% of the global duty-free market, highlighting its growing significance in international retail [1] - The establishment of 18 Sino-foreign cooperative educational institutions and projects, along with the expected growth of the Lingshui Li'an International Education Innovation Pilot Zone to 10,000 students by the end of the year, reflects Hainan's commitment to educational tourism [1]
端午小长假出行市场稳步增长 短途休闲游占据主导地位
Zheng Quan Shi Bao Wang· 2025-06-02 13:54
Group 1: Domestic Travel Trends - During the Dragon Boat Festival holiday, short-distance leisure travel dominated, with domestic surrounding and local travel accounting for 64% of the total [1] - Popular destinations for surrounding travel included Hangzhou, Nanjing, Shanghai, Suzhou, Guangzhou, Beijing, Tianjin, Jinan, Chengdu, and Huzhou [1] - Hotel prices in popular travel locations like Guangzhou, Chengdu, and Chongqing were over 30% lower compared to the May Day holiday and about 20% lower than during the summer [1] Group 2: Inbound and Outbound Travel - Outbound travel saw a surge, with popular destinations including Japan, Hong Kong, South Korea, Thailand, and Malaysia, all within a 3-hour flight radius [2] - Orders for inbound travel increased by nearly 90% year-on-year, with top destinations being Shanghai, Beijing, Guangzhou, Chengdu, Shenzhen, Chongqing, Hangzhou, Qingdao, Xi'an, and Kunming [2] - The gross merchandise value (GMV) of entrance tickets for popular inbound attractions grew over 1.5 times compared to last year, with natural scenic spots being highly favored [2] Group 3: Cultural and Sports Events - The inaugural Jiangsu Province City Football League became a popular cultural tourism IP during the holiday, attracting significant attention from fans and tourists [3] - Various cities combined the football matches with promotional packages like "ticket + dining" and "ticket + scenic spots," enhancing local consumption in dining, accommodation, and tourism [3]