Core Insights - The Dragon Boat Festival holiday travel market is experiencing steady growth, with local and surrounding travel dominating at 50% of the market share, emphasizing emotional value and practical needs [1][3] - Family travel is significantly boosted this year due to the overlap with Children's Day, with parent-child travel orders accounting for 35% of bookings [5][6] - The popularity of cross-border travel is rising, particularly for destinations within a 3-hour flight radius, such as Japan, South Korea, and Thailand [8][9] Local and Surrounding Travel - Local and surrounding travel is the primary focus during the Dragon Boat Festival, with a 23% year-on-year increase in domestic surrounding travel bookings [3] - Popular domestic destinations include Beijing, Shanghai, Nanjing, Chengdu, and Hangzhou, with strong demand from the Yangtze River Delta and Pearl River Delta regions [3] Cultural and Traditional Experiences - There is a 50% year-on-year increase in searches for cultural experiences related to the Dragon Boat Festival, with activities like dragon boat racing and zongzi making significant impacts on travel choices [4] - The popularity of cultural experiences is reflected in a 270% increase in searches related to "dragon boat" and "zongzi" [4] Family Travel Trends - The trend of multi-child family travel is notable, with a 51% increase in bookings for family rooms and a 42% increase for twin rooms compared to last year [6] - Short trips of 2 to 3 days are preferred by families, with popular destinations including Shanghai, Guangzhou, and Beijing [6] Cross-Border Travel - The gradual implementation of visa-free policies is positively impacting both outbound and inbound tourism, particularly for Thailand, which is seeing a significant increase in Chinese tourists [8] - Data shows a 493.8% year-on-year increase in Thai tourists visiting China, with projections of 6.73 million Chinese tourists visiting Thailand in 2024 [8] Popular Destinations - The top inbound destinations for the Dragon Boat Festival include Shanghai, Beijing, and Guangzhou, while popular outbound destinations are Japan, South Korea, and Thailand [9] - The trend of choosing destinations within a 3-4 hour flight radius is evident, with affordable flight options further encouraging travel [9]

Group 1 - The core trend for the upcoming Dragon Boat Festival holiday indicates a strong preference for local and nearby travel, with significant increases in cultural and family-oriented tourism [2][3][5] - Popular destinations include cities like Foshan and Dongguan, which have seen a surge in tourism due to their rich cultural heritage and events related to the Dragon Boat Festival [3][11][17] - The overall market shows steady growth, with a 23% year-on-year increase in domestic nearby travel bookings, and a notable rise in car rental bookings by 47% compared to last year [5][10] Group 2 - Cultural experience tourism is booming, with a 105% increase in interest for activities like dragon boat racing and making rice dumplings compared to last year [14][21] - The first day of the holiday is expected to be the peak travel day, with significant participation in dragon boat racing events, particularly in the Pearl River Delta region [15][20] - Family travel is also on the rise, with nearly 40% of travelers planning trips with children, and a 45% increase in searches for family-friendly accommodations [23][25][29] Group 3 - Pet-friendly accommodations are gaining popularity, with a 20% increase in interest compared to last year, indicating a growing trend among pet owners to travel with their pets [30][32]

● 本报记者 杨梓岩 2025年端午假期临近，旅游消费预订情况呈现"周边深度游+文旅新体验"双重特征。多家在线旅游平台 数据显示，国内周边游预订量同比增长明显，长三角、京津冀等"2小时高铁圈"成为重要出行范围。端 午假期与六一儿童节相遇，亲子景区热度攀升，多地主题乐园或将迎来客流高峰。 多家在线旅游平台预订数据显示，端午假期旅游消费以本地游和周边游为主。携程数据显示，2025年端 午假期国内周边游预订量同比增长23%，市场整体呈现稳步增长态势。 去哪儿大数据研究院研究员肖鹏对中国证券报记者表示："端午假期在五一假期和暑假之间，且临近高 考，并非出游旺季，旅客出行以周边游为主。" 民俗体验成为今年端午假期文旅消费的核心亮点，以"赛龙舟"为代表的各类民俗活动在端午假期备受瞩 目。 近一个月来，马蜂窝平台"赛龙舟"相关热度上涨明显。去哪儿数据显示，近一周"端午""龙舟""粽子"等 关键词搜索量较上月同期增长220%，湖南岳阳、福建龙岩、湖南湘西等多个端午民俗目的地，旅游预 订量同比增长超20%。携程数据显示，端午假期，广东佛山整体旅游预订量同比增长167%，酒店订单 量同比增长145%，机票订单量同比增长110%。 ...

Group 1 - The core viewpoint of the articles highlights the rising consumer interest in traditional festivals, particularly the Dragon Boat Festival, which is driving new consumption dynamics in the tourism sector [1][2][3] - The integration of cultural heritage into tourism experiences is creating unique attractions, with local customs being transformed into participatory activities that enhance cultural appeal [2][3] - Data from various travel platforms indicate a significant increase in searches related to Dragon Boat activities, with a 270% increase in "dragon boat" keyword searches and a 216% increase in "dragon boat base" searches [2] Group 2 - The trend of local and short-distance travel is prominent during the Dragon Boat Festival, with high-speed rail and self-driving being the preferred modes of transportation [3][4] - The demand for regional culinary experiences is emerging as a new motivation for travel, with specific local delicacies attracting visitors to various regions [5] - Overall, the tourism market is showing steady growth, with local and surrounding travel accounting for 50% of bookings and a 23% year-on-year increase in surrounding travel reservations [3][4]

Group 1 - The tourism market is experiencing a surge as the Dragon Boat Festival approaches, with local and surrounding travel dominating, accounting for 50% of orders [1][3] - There is a significant increase in demand for family travel, with "Dragon Boat Festival family travel" heat rising by 152% compared to the previous period, and family trips making up nearly 40% of total travel [1][5] - Popular travel methods include self-driving and high-speed rail, with over 80% of travelers opting for these modes [3] Group 2 - The booking volume for surrounding travel has increased by 23% year-on-year, indicating steady market growth [3] - High-star hotel bookings are also on the rise, with four-star hotel reservations increasing by nearly 50% and five-star hotel bookings up by nearly 30% [3] - The combination of local resources and innovative product offerings, such as "ticket + dining" and "ticket + accommodation" packages, is gaining popularity among family travelers [6]