Group 1 - The core idea of the articles revolves around the evolution of consumer behavior driven by platforms like Douyin, where content creation and emotional engagement play a crucial role in influencing purchasing decisions [1][2][3] - The concept of "睿美氪" (Remake) represents a shift from standardized consumption to personalized expression, highlighting the importance of aesthetic experience and emotional resonance in driving consumer choices [2][3] - Douyin's 618 shopping festival showcased the effectiveness of leveraging user-generated content and influencer marketing to create new fashion trends and enhance brand visibility [2][10] Group 2 - The integration of entertainment elements into product promotion, such as vlogs and short dramas, has transformed traditional marketing into immersive content experiences that resonate with consumers [5][6][8] - The use of relatable themes in content, such as self-care and workplace challenges, has successfully engaged audiences and fostered emotional connections with brands [4][8] - Douyin's offline events, like the "汽水音乐Chill派对," have expanded the reach of brand engagement, allowing for direct interaction with consumers in a lively atmosphere [12][13] Group 3 - The strategy of celebrity endorsements in live streaming has proven to be a powerful tool for driving immediate sales and enhancing brand recognition [14][15] - The presence of celebrities in live streams not only boosts real-time sales but also contributes to long-term brand loyalty and consumer trust [17][18] - Douyin's marketing model emphasizes a closed-loop system of "content, experience, consumption," which enhances user engagement and fosters a more interactive shopping environment [19]

近日，正值6.18促销活动期间，有网友反映在李佳琦直播间购买的石头扫地机器人卖到1000多元的低价，当晚不少顾客下单抢购，李佳琦在直播 中也承诺商家会按时发货。 然而几天后，顾客发现商家迟迟不发货，甚至最后单方面取消了订单。记者调查发现，此事并非个例，商家则回应是"系统bug"导致。 5月16日晚9时许，消费者乔女士（化名）在某电商平台上的石头电器旗舰店以2696元的价格下单了石头P20 Ultra扫地机器人。当晚10时30分左 右，乔女士发现该商品又降价了，仅需1199元，乔女士于是又下了一单。然而几天后，乔女士发现，价格高的订单很快发货，而价格低的订单 迟迟未发。 乔女士告诉记者："商家和我说，因平台价格bug，不能发。"5月20日，乔女士突然收到银行退款通知，订单被单方面取消了，"我还收到了500 元的平台红包，上面备注因商家自身原因错标价格。" 维权群内有超400名消费者，多数订单被取消 另一名消费者李女士（化名）告诉记者，5月16日晚，她在石头电器旗舰店购买了P20 Ultra型号的扫地机器人，"价格为1996.65元，我拍下之后 特地咨询客服是否能正常发货，得到三次承诺会正常发货，但5月17日凌晨 ...