目前，盒马在全国已有近500家盒马鲜生门店和400家超盒算NB门店。 "购物车不够用了。"每当盒马开进一座新城市，盒马"首店"总会引起一阵热潮。元旦前夕，在浙江衢州，伴随着盒马鲜生衢州首店开门迎客，这家3600平方 米的门店一大早就被顾客挤满，甚至火爆到了附近路段堵车，现烤牛肉串、盒马烘焙、车厘子等成为抢购热点。 这是盒马鲜生2025年在新进入40个新城市时的常态。热闹背后，盒马CEO严筱磊在近日发布的新年全员信中披露，2025年，盒马鲜生进入了40个新城市，超 盒算NB新开门店超过200家，带动2025年盒马整体营收同比增速超40%，盒马鲜生与超盒算NB双业态服务超1亿消费者。盒马成功将新店开业的"人山人 海"落到了数字增长上。 在零售行业整体承压的背景下，盒马却在加速布局全国，在零售市场的挑战中找到新需求与新机遇。奔向千亿目标。在新零售的冬天里，盒马尝试如何"穿 越周期"，仍是最值得关注的新故事。 1."盒区房"越来越多了 过去的2025年，盒马的门店扩张有序进行中。除了开店数据，盒马确定了盒马鲜生与超盒算NB"双轮驱动"的新战略，前者复制成功模式，后者打磨最优模 型，在2025年落地了以这两个业态为主的 ...

Core Insights - Hema Fresh has opened its first store in Suqian, Jiangsu, marking its entry into the 11th city in the province after the opening in Huai'an on September 20 [1] Group 1: Store Opening and Customer Response - The store opening on September 25 attracted a large crowd, with long lines forming outside [3] - The store features a wide variety of fruit gift boxes, appealing to customers during the holiday season for family gatherings and gift purchases [3] - The store manager highlighted the popularity of the Russian King Crab, which is in season and offered at a competitive price, with hundreds available for customers [5] Group 2: Product Offering and Services - The Suqian store spans over 4,000 square meters and offers more than 6,000 global and local specialty products, including seafood, organic vegetables, seasonal fruits, baked goods, beverages, and snacks [6] - Hema Fresh has initiated online delivery services for 55 communities within a 3-kilometer radius, promising delivery within 30 minutes [6] - Popular items during the online delivery phase included Norwegian salmon, pomegranate cloud mist green tea, handmade paper skin dumplings, and coconut water [6]