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雪天盐业推出行业首个盐科普AI智能体 加速数智营销转型新征程
Zheng Quan Shi Bao Wang· 2025-07-01 08:45
Core Insights - Artificial intelligence (AI) is a significant driver of the new technological revolution and industrial transformation, profoundly changing production, lifestyle, and learning methods [1] - XueTian Salt Industry (600929) has launched the first AI-powered salt knowledge assistant, "Yan Zhi Xiao," leveraging the DeepSeek model to enhance digital marketing and drive business growth [1] Group 1: Marketing Transformation - The salt industry faces increasing competition, and traditional marketing methods are becoming less effective due to diverse consumer information channels and evolving consumer demands for health and nutrition [2] - "Yan Zhi Xiao" serves as a multifunctional assistant for marketing personnel and a one-stop health salt expert for consumers, utilizing natural language processing and machine learning to create intelligent interactions [2][3] - The AI assistant can match consumer health needs and preferences with suitable salt products, enhancing consumer experience and increasing marketing effectiveness while reducing costs [3] Group 2: Personalized Marketing - The shift from product-centered to user-centered marketing is crucial in the digital age, where personalized services and instant satisfaction are essential to meet rising consumer expectations [4] - "Yan Zhi Xiao" offers personalized salt recommendations and meal suggestions based on consumer preferences and local dietary habits, providing a customized experience akin to having a personal nutritionist [4] - The integration of AI and big data allows for real-time market demand sensing, enabling the company to adjust production and marketing strategies swiftly in response to consumer inquiries [4] Group 3: Value Chain Enhancement - The deep application of AI technology is transforming the industry from traditional models to intelligent ecosystems, enhancing efficiency and effectiveness [5] - The promotion of "Yan Zhi Xiao" aligns with national health strategies, providing a framework for healthy eating and establishing the company as a "professional nutrition steward" in public health [5] - By showcasing technological advancements, the company strengthens its brand image and consumer trust, positioning itself as an innovative leader in digital transformation [5] Group 4: Future Outlook - In a challenging market environment, the company is exploring a new model of intelligent marketing through "human-machine collaboration," aiming for high-quality development in the traditional industry [6] - The AI assistant represents a strategic pivot towards consumer co-creation and collaboration, optimizing business models and expanding growth opportunities in the salt industry [6]
湖南盐业集团获评“低钠盐、生态盐推广示范单位”
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-21 05:07
转自:新华财经 编辑:赵鼎 此次活动中,最受瞩目的当属"雪天盐·三餐四季"家庭装新品。它将自然钙盐、生态井矿盐、天然湖盐 与海藻碘低钠盐精妙搭配,既能满足煎炒、凉拌、煲汤等多样烹饪场景的调味需要,又能适配全家人不 同的健康诉求,真正诠释"一盐藏四季,三餐韵百味"。无论是追求食材本味的轻食主义者,还是关注家 人健康的厨房掌勺人,都能在这套产品中找到合适选择,为一日三餐增添健康与美味。 为了让健康理念更广泛传播,雪天盐业与中南大学湘雅医院副研究员祝晟共创健康Rap《LESS IS MORE》,以年轻人喜爱的潮流方式传播减盐理念。活动当日,长沙地铁1-6号线、公交及磁浮列车的 19070块屏幕上,提前展示包括雪天盐在内的联合公益广告,并同步播放活动盛况。此外,国家一级健 康管理师王佳林、省国民营养创新联合会李栋等专家做客雪天直播间,科普"三餐四季"新品,引发粉丝 持续关注。活动期间,雪天盐业长沙分公司展位生态盐、低钠盐以及海藻碘盐等多批次产品售空并紧急 补货,市场反响热烈。 从"营养周"到"健康年",雪天盐业全面布局"减盐减油"健康事业。不仅开展社区、学校、乡村、餐厅、 超市、医院等"六进"行动和科普讲座,还将在全 ...
雪天盐业开展“5·15防治碘缺乏病日”系列公益宣传活动
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-20 06:29
转自:新华财经 2025年5月15日是全国第32个"5·15防治碘缺乏病日"。为积极践行健康中国战略,科普防治碘缺乏病的重要性,雪天盐业集团股份有限公司围绕"持续科学补 碘 推动健康发展"主题,在全国范围内广泛开展公益宣传活动,以实际行动践行国有企业社会责任。 盐,作为"百味之首",是家家户户不可或缺的日常必需品。碘元素被誉为人体"智力元素",在维持甲状腺功能、助力生长发育和智力发育中作用显著。我国 通过推行以食盐加碘为主的综合防治措施,在碘缺乏病防治工作中取得了世界瞩目的成就。 据了解,雪天盐业正在各地卫健委、疾控、市场监督管理等部门指导下,陆续开展"防治碘缺乏病日"系列宣传活动,彰显国企责任担当。其中,湘东分公司 联合当地疾控中心推进科学补碘"五进"活动,在学校、城市广场开展盐知识科普与5·15宣传,讲解食盐加碘知识;湘南分公司联合疾控中心、市场监督管理 局,在大型商超、社区广场设置科普展台,展示雪天盐业优质碘盐样品,发放宣传赠品,传递"小碘盐,大健康"理念;湘北分公司联合疾控中心、市场监督 管理局等部门,通过主题展板、宣传手册、专家咨询等形式开展宣传活动,现场解答科学补碘疑问并指导真假碘盐鉴别方法;东南 ...
甲状腺有结节能吃碘盐吗
Zhong Guo Qing Nian Bao· 2025-05-16 22:34
有一名孕妇,让工作了近40年的北京协和医院普外科主任医师于健春印象深刻。 这名孕妇有甲状腺结节,因为担心结节进一步恶化,在日常饮食中刻意减少碘的摄入,吃的是未加碘食 盐,喝的是不含矿物质的纯净水,最后导致了甲状腺功能减退。 孕妇甲状腺功能减退的风险很大,可能导致其甲状腺功能不足,进而影响胎儿神经系统发育,增加新生 儿痴呆的可能性。 《中国居民膳食指南(2022)》明确标示,孕妇每天碘的推荐摄入量为230微克,基本是成年人(120微 克)的两倍,哺乳期产妇还要更高一点,需要达到240微克。 于健春在工作早期,曾看到过不少因为妈妈怀孕时缺碘导致孩子痴呆的例子,那时还有很多人患有"大 脖子病",这些人因为缺碘,导致甲状腺肿大,看起来脖子比正常人粗大。 2025年5月15日是全国第32个"防治碘缺乏病日",活动的主题是"持续科学补碘,推动健康发展"。我国 外环境普遍缺碘,曾是碘缺乏病流行范围较广和严重的国家之一。碘除了在海水中和一些特殊地区含量 较高以外,在大部分土壤、岩石和水中的含量都很低。中国疾病预防控制中心地方病控制中心碘缺乏病 防治研究所所长刘鹏介绍,2017年,全国生活饮用水碘含量调查结果显示,我国大部分地 ...
广西盐业集团:“碘”亮健康之路 守护民生福祉
Zhong Guo Jin Rong Xin Xi Wang· 2025-05-15 07:36
Core Viewpoint - Guangxi Salt Industry Group is committed to the "people first, life first" development philosophy, focusing on the promotion of iodized salt to eliminate iodine deficiency diseases and improve public health in Guangxi [1][2]. Group 1: Iodine Deficiency Disease and Policy Implementation - Iodine deficiency diseases are regionally prevalent, particularly in areas far from the coast and in high-altitude regions, leading to health issues such as goiter and developmental disorders [2]. - Since 1966, Guangxi Salt Industry Group has been implementing iodized salt policies, supplying iodized salt to all 66 iodine deficiency disease endemic counties by 1993, benefiting over 27 million people [4]. Group 2: Supply Network and Distribution - Guangxi Salt Industry Group has established a comprehensive iodized salt supply network across Guangxi, covering 111 counties and 6.5 million retail terminals, maintaining a stable iodized salt coverage rate of over 99% [5]. - The company ensures timely delivery of iodized salt to remote areas and minority communities by adhering to national supply policies and maintaining a food reserve system [5]. Group 3: Public Awareness and Education - The company actively promotes scientific knowledge about iodine supplementation, reaching over 200,000 people through various community outreach programs during the 2025 National Iodine Deficiency Disease Prevention Day [6]. - Interactive educational initiatives, such as holographic projections and iodine salt comparison displays, have been implemented to enhance public understanding of the health benefits of iodized salt [6]. Group 4: Innovation and Product Development - Guangxi Salt Industry Group is advancing industry upgrades by introducing high-value salt products, including grassland lake salt and deep well calcium salt, while collaborating with research institutions to develop health-oriented products [8]. - The "Guizhou Salt" brand snowflake salt has been recognized as a typical achievement in the "Three Products" initiative by the Ministry of Industry and Information Technology [8]. Group 5: Future Plans - The company plans to continue enhancing public awareness of iodine supplementation, ensuring quality control of iodized salt, and optimizing the supply system to fulfill its social responsibilities and contribute to a healthier Guangxi [9].
防治碘缺乏病日:补充碘,有哪些选择?
Ren Min Wang· 2025-05-15 01:41
沈苏丹指出,除了食用加碘盐外,其他方式补碘的方式还包括口服碘油丸,服用含碘药物及营养素 补充剂,食用富碘食物(海带、紫菜等)。根据碘缺乏的程度,育龄妇女、妊娠妇女和哺乳妇女等人群 可在专业人士指导下加服碘油丸。 "虽然补充碘盐很重要,但日常要控制好食盐的摄入总量。《中国居民膳食指南(2022)》建议成 年人每天摄入食盐不超过5克。"沈苏丹提示,有两类人群不适合食用碘盐。一是自身免疫性甲状腺疾病 (常见甲亢、甲状腺炎)患者,因治疗需要可遵照医嘱不食用或少食用碘盐;二是生活在高水碘地区且 尚未改水的居民,每天从饮水和食物中已经获得了较高剂量的碘,这部分人也可不食用碘盐。 2025年5月15日是全国第32个"防治碘缺乏病日",活动主题是"持续科学补碘,推动健康发展"。碘 是人体新陈代谢和生长发育必不可少的微量营养素。身体每天需要的碘从哪里来?哪些人不适合补碘? 为此,人民网采访了温州医科大学附属第一医院营养科主管营养师沈苏丹。 沈苏丹介绍,碘缺乏病是由于自然环境碘缺乏造成机体碘营养不良所表现的一组疾病和危害的总 称。人体一旦缺碘则导致甲状腺激素降低,尤其在脑发育期会导致大脑生长发育落后、造成儿童智商低 下。对于成年 ...