近年来，大量号称"药到病除"的神药与保健品广告铺天盖地，让不少人上当受骗，"神医神药"广告正披着科普外衣大行其道。公开数据显示，3万多名老人 因轻信"特效保健酒"广告被骗超10亿元；700多人组团假扮"老中医"全国超10万人受害……这些案件并非个例，而是虚假医疗广告侵害公众利益，特别是老 人群体的冰山一角。近期国家多部门密集开展打击"神医神药"假广告等整治工作，蚂蚁集团率先响应，旗下AI健康应用AQ推出一系列AI打假功能，向假医 疗广告正式宣战。 医疗假广告花样层出不穷 长期以来，在医疗广告中，一些商家夸大治愈率，误导患者、扰乱市场秩序，成为不法分子"钻空子"的温床。 此前各地公布的"神医""神药"典型案例显示，"包治百病""成功率99%以上"等夸大疗效的描述是违法广告的典型用语。诸如，某当事人在某电商平台开设多 家网店，主要销售维生素e软胶囊、氯雷他定片、碳酸氢钠片、十全大补丸等非处方药。当事人在商品销售页面发布含有"治80年鼻炎，早用早舒服""一片降 尿酸、排酸、去痛、消结晶""药效惊人、来劲、一口气爬十楼""当天吃当天治，趁早吃，当天看效果"等内容，构成药品广告含有表示功效、安全性的断言 或者保证的违法 ...

Core Viewpoint - The rapid development of "Internet + healthcare" has led to an increase in fraudulent medical advertisements targeting the elderly, prompting regulatory bodies to take action against these deceptive practices [1][9][11] Group 1: Internet and Healthcare Development - The rise of "Internet + healthcare" has enabled various medical institutions and practitioners to promote their services through online platforms, often leading to the spread of false medical claims [1][11] - A report from the Chinese Academy of Social Sciences indicates that 17.25% of elderly respondents have experienced online fraud, with 40.37% falling victim to health product scams and 29.36% to false medical information [1][8] Group 2: Regulatory Actions - In response to the proliferation of fraudulent medical advertisements, multiple government agencies, including the Central Cyberspace Affairs Commission and the National Health Commission, have intensified their efforts to combat these issues [1][9][10] - The State Administration for Market Regulation has conducted special campaigns against misleading medical advertisements, resulting in the investigation of numerous cases and the imposition of fines totaling 1.25 billion yuan in 2023 [9][10] Group 3: AI and Technology Solutions - Ant Group has launched the AQ health application, which includes a "fake advertisement refutation" section utilizing AI technology to identify and combat fraudulent medical claims [1][2][13] - The AQ platform has already served over 100 million users, providing easy access to health information and consultation services, thereby aiming to protect the elderly from scams [13]