央视网消息：炎炎夏日，周末去哪儿，我们不妨先去湖北神农架凉快儿一下。 盛夏时节，烈日带来阵阵热浪，让人无处躲藏，此刻，湖北神农架以平均22摄氏度的温度造就了一处清凉秘境，让市民游客在这个夏日有 了避暑好去处。在这里，我们可以探秘原始森林，也可以纵览华中屋脊的云海奇观，又或者是在丝丝凉风中体验大九湖湿地夜游、星空露营等 沉浸式文旅项目。 除了欣赏这壮阔美景，游客还可以在山水相伴间品尝特色美食，让假期生活更显多姿多彩。 品尝美食的同时，游客还可以欣赏民俗表演以及参与篝火晚会等互动项目，通过避暑季系列暑期特色活动，让"神秘"的神农架转变为可触 可感的休闲好去处。 江西南昌：城市花海迎客来 文旅配套促销费 正值周末，出游正好。在江西南昌新建区，当地7万多平方米的城市花海在这个夏季如约绽放，五彩斑斓、层层叠叠的花浪随风起伏，市 民和游客的欢声笑语与花香交织成一片热闹的海洋。 走进马兰湿地花海公园，五颜六色的花卉已竞相绽放。游客们穿行其间，有的俯身轻嗅花香，有的站在观景台上远眺花田，也有人举起手 机、相机打卡拍照，记录落日余晖下的美好瞬间。 为了给市民游客提供周末休闲的好去处，当地紧扣"城市赏花圈"建设主线，围绕花海核心 ...

Core Viewpoint - Hubei is determined to strengthen its cultural and tourism industry as a new engine for high-quality economic and social development, aiming to become a world-renowned cultural and tourism destination with a trillion-yuan industry by 2025 [1][4]. Group 1: Current Status and Goals - Hubei has set ambitious targets for its tourism industry, aiming to receive over 800 million tourists and achieve over 1 trillion yuan in tourism revenue by 2025 [4]. - In the first quarter of this year, Hubei saw a significant increase in tourism, with over 190 million visitors and nearly 200 billion yuan in revenue, both achieving double-digit growth [5]. - The province boasts rich natural and cultural resources, including 622 A-level tourist attractions and 16 5A-level attractions, but still lags behind other provinces in terms of tourism revenue and brand recognition [2][3]. Group 2: Challenges and Opportunities - Hubei faces challenges such as insufficient brand recognition, weak product competitiveness, and a relatively small industry scale, which need to be addressed to enhance its tourism profile [1][3]. - The province is working on creating a robust cultural tourism brand, "知音湖北" (Zhi Yin Hubei), which aims to resonate with the cultural heritage of Hubei and attract a broader audience [8][9]. - Experts suggest that Hubei should focus on developing unique tourism products and enhancing marketing strategies to avoid homogenization and foster a distinctive identity [9][12]. Group 3: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote its unique cultural resources, such as the Yangtze River culture and Chu culture [6][8]. - The province aims to build a comprehensive tourism ecosystem by integrating cultural, commercial, and travel sectors, and by creating a modern tourism industry system [3][12]. - Hubei is also focusing on attracting tourists through targeted marketing campaigns and partnerships, both domestically and internationally, to increase its visibility and appeal [12][13]. Group 4: Long-term Vision - The long-term vision for Hubei's tourism industry includes transforming from a resource-rich province to a tourism powerhouse, emphasizing sustainable development and high-quality service [1][5]. - The government is encouraged to create favorable conditions for private sector investment in tourism, enhancing the overall quality and diversity of tourism offerings [13][14]. - Building emotional connections with visitors and providing exceptional service experiences are seen as crucial for attracting and retaining tourists in the competitive tourism market [15].

湖北展区创新性以"神武峡"国际生态文化旅游轴与"赤黄红"荆楚文化旅游轴为核心叙事框架。"神武峡"轴串联鄂 西武当山、神农架、长江三峡、恩施大峡谷等世界级自然文化地标及12处国家5A级景区；"赤黄红"轴覆盖鄂东南 荆州、咸宁、武汉、红安，连接洪湖、三国赤壁古战场、黄鹤楼、黄麻起义纪念园等历史人文胜迹。展陈巧妙运 用巨型卷轴曲面延展设计，地面镜面与发光灯带构成流动水纹，既形象展现丹江口"南水北调"工程伟绩，亦寓意 湖北与京津冀的深厚情谊。 活动现场。 6月22日，2025年北京国际文旅消费博览会在北京展览馆举办。本届消博会以"文旅同行、美好生活"为主题，吸引 全球500余家参展商汇聚。湖北省文化和旅游厅携恩施、十堰、黄冈、神农架等8个市州文旅部门及近40家重点文 旅企业，以"双轴舞动荆楚 共绘文旅新篇"为主题精彩亮相，通过沉浸式空间设计，立体呈现湖北建设世界级文化 旅游目的地的新形象与新成果。 展区设置"荆楚风物集""主题展演区""主题洽谈区"等多维空间。"荆楚风物集"集中展示长江江豚玩偶、黄鹤楼光 影冰箱贴、武当山文创、神农架金丝猴系列产品、红安绣活、罗田竹编等特色文创及地标优品，彰显传统技艺魅 力与现代创新活 ...

各个省份吸引更多外国游客，还可以如何发力？ 0:00 "五一"假期即将到来，相关旅游平台数据显示，"五一"假期入境游订单量已经同比增长了173%。近 期，六部门发布优化离境退税政策，一系列措施为持续扩大入境游的规模，能发挥怎样的作用？入境 游，不管在文旅，还是在消费市场，又如何成为一个新的增长点？《新闻1+1》连线中国旅游研究院副 院长马仪亮，一起带来解读分析。 0:00 未来吸引更多外国游客，哪些服务还需要继续提速和提升？ 0:00 中国旅游研究院副院长 马仪亮：1.品质服务的下沉。中国地域比较广阔，不同的省和地区，自然风貌、 风土人情都会有很大差异，每一个地方目标的客源优势、客源市场都会有差异。在这个过程中，很多入 境游客会越来越下沉到一些中小型的城市或者目的地，所以相关服务工作还要进一步下沉到中小城市。 2.跨部门、跨行业之间，跨区域之间服务的联动。比如外国游客来了之后，可能去的地方会有几个城 市，相关线路要配套起来。另外，比如一些支付手段，有的地方会做放心付，有的地方会做数字人民 币"硬钱包"，有的地方也在推预付卡，从中选择一两个效果比较好的，在全国先铺开，然后通过相关的 政策，打通一些技术手段。 中 ...

其中，聚焦世界级旅游目的地建设，打造核心景区矩阵。以长江三峡、神农架、武当山、恩施大峡谷四 大世界级景区为龙头，加快打造世界旅游目的地核心景区。 长江商报消息 ●长江商报记者 李璟 作为全省文旅产业发展的"主力军"，湖北文旅集团提出，将锚定"文化旅游、体育康养、商业贸易"三大 产业发展方向，努力实现文旅总量能级跨越、体育康养产业倍增、商贸板块聚势提能，助力全省打造世 界知名文化旅游目的地，在万亿级文旅产业发展中发挥龙头引领作用。 在湖北省政府新闻办召开的新闻发布会上，湖北文旅集团相关负责人表示，下一步，将实施景区提升、 文旅融合、科技赋能、产业融合、资本运营等行动，进一步提升湖北文旅产业的核心竞争力，让"流 量"变"留量"，以"留量"增加消费。 聚焦低空经济，打造飞行营地。将以集团旗下楚天通航公司为主体，联合湖北景区建设系列飞行营地， 将低空飞行、跳伞、旅拍结合，进一步增强游客体验。 聚焦资本运营，推动文旅主业主板上市。依托百亿文旅产业基金带动社会投资，投向低空经济、数字经 济等战略新兴产业，拉长文旅产业链；加大并购重组力度，完善文旅产业体系，强链补链；强化资本运 作，推动资产证券化，实现文旅主业主板上市。 ...

Core Viewpoint - The Hubei Cultural Tourism Development Conference marks the beginning of Hubei's efforts to become a world-renowned cultural tourism destination, with ambitious goals set for the next decade [1] Group 1: Strategic Goals - The "Action Plan" aims for a tourism revenue of over 1.3 trillion yuan by 2027, with cultural enterprises generating over 600 billion yuan, and targets 2 trillion yuan by 2030 [1][2] - By 2035, Hubei aims to establish itself as a cultural strong province and a world-renowned cultural tourism destination [1] Group 2: Key Actions - The plan includes eight major actions focusing on cultural resource protection, cultural innovation, and enhancing public cultural services [2] - Specific actions include promoting the Long River culture, Jingchu culture, and red culture, while also improving public cultural facilities and resources [2] Group 3: Tourism Development - The plan emphasizes the creation of five world-renowned tourist attractions and the development of 20 5A-level scenic spots and 100 boutique scenic spots [3] - It aims to establish a comprehensive tourism brand system, including international tourism routes and support for cities like Wuhan and Xiangyang [3] Group 4: Industry Upgrades - The plan outlines the implementation of 100 billion-level cultural tourism projects over the next five years, focusing on enterprise cultivation and investment attraction [4] - It also highlights the integration of digital technology in the cultural tourism sector to enhance service offerings [4] Group 5: Support Measures - To ensure the successful implementation of the cultural innovation strategy, the plan includes the development of a comprehensive planning document and annual cultural tourism development conferences [5] - Financial support will be provided through increased funding for artistic creation and high-quality development initiatives [5] Group 6: Transportation Infrastructure - By the end of 2024, Hubei's total ordinary road mileage is expected to reach 302,641 kilometers, with 8,124 kilometers of expressways [6] - The province is enhancing transportation connectivity to major tourist attractions, which is crucial for supporting tourism growth [6] Group 7: Foreign Tourism Growth - In 2024, the number of foreign visitors entering Hubei is projected to exceed 130,000, marking a threefold increase year-on-year [6] - The number of visa-free foreign visitors has also seen significant growth, indicating a positive trend in international tourism [6]