Core Viewpoint - Hubei is determined to strengthen its cultural and tourism industry as a new engine for high-quality economic and social development, aiming to become a world-renowned cultural and tourism destination with a trillion-yuan industry by 2025 [1][4]. Group 1: Current Status and Goals - Hubei has set ambitious targets for its tourism industry, aiming to receive over 800 million tourists and achieve over 1 trillion yuan in tourism revenue by 2025 [4]. - In the first quarter of this year, Hubei saw a significant increase in tourism, with over 190 million visitors and nearly 200 billion yuan in revenue, both achieving double-digit growth [5]. - The province boasts rich natural and cultural resources, including 622 A-level tourist attractions and 16 5A-level attractions, but still lags behind other provinces in terms of tourism revenue and brand recognition [2][3]. Group 2: Challenges and Opportunities - Hubei faces challenges such as insufficient brand recognition, weak product competitiveness, and a relatively small industry scale, which need to be addressed to enhance its tourism profile [1][3]. - The province is working on creating a robust cultural tourism brand, "知音湖北" (Zhi Yin Hubei), which aims to resonate with the cultural heritage of Hubei and attract a broader audience [8][9]. - Experts suggest that Hubei should focus on developing unique tourism products and enhancing marketing strategies to avoid homogenization and foster a distinctive identity [9][12]. Group 3: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote its unique cultural resources, such as the Yangtze River culture and Chu culture [6][8]. - The province aims to build a comprehensive tourism ecosystem by integrating cultural, commercial, and travel sectors, and by creating a modern tourism industry system [3][12]. - Hubei is also focusing on attracting tourists through targeted marketing campaigns and partnerships, both domestically and internationally, to increase its visibility and appeal [12][13]. Group 4: Long-term Vision - The long-term vision for Hubei's tourism industry includes transforming from a resource-rich province to a tourism powerhouse, emphasizing sustainable development and high-quality service [1][5]. - The government is encouraged to create favorable conditions for private sector investment in tourism, enhancing the overall quality and diversity of tourism offerings [13][14]. - Building emotional connections with visitors and providing exceptional service experiences are seen as crucial for attracting and retaining tourists in the competitive tourism market [15].

各个省份吸引更多外国游客，还可以如何发力？ 0:00 "五一"假期即将到来，相关旅游平台数据显示，"五一"假期入境游订单量已经同比增长了173%。近 期，六部门发布优化离境退税政策，一系列措施为持续扩大入境游的规模，能发挥怎样的作用？入境 游，不管在文旅，还是在消费市场，又如何成为一个新的增长点？《新闻1+1》连线中国旅游研究院副 院长马仪亮，一起带来解读分析。 0:00 未来吸引更多外国游客，哪些服务还需要继续提速和提升？ 0:00 中国旅游研究院副院长 马仪亮：1.品质服务的下沉。中国地域比较广阔，不同的省和地区，自然风貌、 风土人情都会有很大差异，每一个地方目标的客源优势、客源市场都会有差异。在这个过程中，很多入 境游客会越来越下沉到一些中小型的城市或者目的地，所以相关服务工作还要进一步下沉到中小城市。 2.跨部门、跨行业之间，跨区域之间服务的联动。比如外国游客来了之后，可能去的地方会有几个城 市，相关线路要配套起来。另外，比如一些支付手段，有的地方会做放心付，有的地方会做数字人民 币"硬钱包"，有的地方也在推预付卡，从中选择一两个效果比较好的，在全国先铺开，然后通过相关的 政策，打通一些技术手段。 中 ...